Director of Digital & B2C Marketing

Lead end-to-end digital performance marketing and connect Lakeshore products to B2C customers across key acquisition and messaging channels in a hybrid role in Carson, CA.

Responsibilities

• Own the digital performance marketing roadmap, defining channel strategy, setting KPIs, and driving measurable improvements in acquisition, engagement, and revenue across paid search, paid social, email, SMS, and push
• Lead agency and internal partnerships to identify, prioritize, and execute conversion and revenue opportunities, including paid campaign launches and creative asset development
• Advance Lakeshore’s omnichannel contact strategy by integrating data and customer insights to improve path-to-purchase performance on-site and in-app
• Translate performance data into clear direction by communicating priorities, budget decisions, and results to cross-functional partners and senior leadership with a confident point of view
• Coach, develop, and grow a high-performing digital marketing team by setting goals, closing capability gaps, and building a culture of accountability and continuous improvement
• Partner with Creative to develop insight-driven briefs and oversee production of performance-ready assets that meet brand quality standards
• Manage and forecast the paid advertising budget, ensuring disciplined allocation across channels and strong return on investment

Requirements

• 8+ years of experience in digital marketing within a B2C ecommerce environment
• 5+ years leading and developing digital performance marketing teams with direct accountability for team results
• Deep hands-on expertise in paid search and paid social platforms, including Google Ads, Meta Ads Manager, and similar tools (campaign strategy, bid management, audience targeting, attribution, and budget forecasting)
• Proven track record building and executing integrated, omnichannel digital marketing strategies that deliver measurable outcomes
• Strong analytical skills with experience using data to diagnose performance and identify opportunities, including proficiency in digital analytics and customer journey tools
• Experience managing external agencies and cross-functional stakeholders in a complex, fast-moving organization
• Bachelor’s degree or equivalent experience in a related field
• Ability to work onsite in Carson, CA on a hybrid schedule

Technologies

• Google Ads
• Meta Ads Manager

Compensation

• USD 141,500 - 190,000 per year

Benefits

• Bonus eligible
• Paid leave for new parents
• Excellent medical/dental and vision coverage (EPO, PPO and HSA)
• 401(k) retirement plan with company contribution
• Flexible benefits (choose what you like, ignore the rest)
• On-site preschool for employees’ children
• On-site employee gym
• Generous employee discount
• Casual dress

Additional Information

• Lakeshore pays local market wages for employees who reside within Los Angeles and Orange Counties
• For this role, new employees typically start within $141,500-$190,000 based on relevant experience and skillset (for candidates who live within Los Angeles and Orange Counties)
• The range reflects a projected hiring range; base compensation will consider relevant experience, location, and skillset
• Lakeshore is an E-Verify employer and uses E-Verify to confirm employment eligibility for newly hired employees

What Sets You Apart

• Leads with data and communicates complex performance stories with clarity for executives and specialists
• Builds accountability without micromanaging, with teams aligned on success and equipped to deliver
• Comfortable setting multi-year strategy and pressure-testing a media plan in execution
• Creates environments where multiple perspectives sharpen the work