Growth Marketing Manager

New U Women’s Clinic & Aesthetics is seeking a Growth Marketing Manager to lead new-patient acquisition onsite in Kennewick, WA. This is a senior, hands-on individual-contributor role focused on performance marketing that turns strategy, ad spend, offers, and data into qualified leads, booked appointments, new patients, and measurable revenue.

You will own key growth channels across Google Ads and Meta Ads, landing pages, CRM, and lifecycle messaging such as SMS and email. The role is performance-driven, with a focus on funnel results from lead through revenue, supported by reporting, testing, and modern marketing technology including AI and automation.

What you’ll do

• Develop and execute New U’s new-patient acquisition strategy
• Personally manage and optimize Google Ads and Meta Ads
• Allocate marketing spend based on performance, including CAC, conversion, ROAS, patient value, and business capacity
• Build and iterate campaigns covering audiences, offers, messaging, ad copy, landing pages, and calls to action
• Track performance across the full funnel: lead → book → show → new patient → revenue
• Spot funnel weaknesses and collaborate with operations to improve conversion
• Create and manage SMS, email, lead-nurture, reactivation, and referral campaigns
• Develop promotions, treatment launches, events, and local growth initiatives with measurable goals
• Lead acquisition-focused creative strategy and provide clear briefs to the content creator
• Continuously test new audiences, offers, creative, channels, and conversion strategies
• Maintain clear reporting on spend, leads, bookings, new-patient shows, CAC, conversion, and ROAS
• Use AI, automation, and modern marketing technology to improve performance and efficiency

Qualifications

• Proven experience in growth marketing, performance marketing, digital acquisition, or lead generation
• Strong hands-on experience with Google Ads and Meta Ads
• Demonstrated success improving CAC, CPA/CPL, ROAS, conversion rates, or customer acquisition volume
• Solid understanding of marketing funnels, landing pages, conversion optimization, and attribution
• Experience with CRM, SMS, email marketing, lead nurturing, or customer reactivation
• Ability to interpret marketing data and make confident budget and campaign decisions
• Strong copywriting, offer-development, and messaging instincts
• Comfortable taking ownership of measurable business outcomes
• Analytical, proactive, organized, and willing to test ideas quickly
• Comfortable using AI and modern marketing tools
• 4+ years of relevant experience preferred, with demonstrated results valued over years or a specific degree
• Experience in healthcare, aesthetics, wellness, medical weight loss, fitness, luxury services, DTC, or other high-value consumer or appointment-based businesses is a plus

Technologies

• Google Ads
• Meta Ads
• SMS
• Email marketing
• AI
• Automation

Compensation and location

• Location: Kennewick, WA (onsite)
• Salary: USD 100,000 - 110,000 per year

Benefits

• Up to $5,000 in relocation assistance for eligible candidates
• New U Wellness Benefit: $10,000 in New U service credits in Year 1, $20,000 in Year 2, and $30,000 annually beginning Year 3
• Health insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off
• Employee discounts
• Employee assistance program
• Professional development assistance
• 401(k)
• Referral program
• Relocation assistance
• Retirement plan
• Employee discount

How success will be measured

• Profitable new-patient growth
• Qualified new-patient growth
• Customer acquisition cost (CAC)
• Lead-to-book and book-to-show conversion
• Marketing ROI and new-patient economics
• Performance of Google, Meta, CRM, and other acquisition channels
• Successful testing and scaling of new growth opportunities