VP of Marketing

VP of Marketing at Breton Cliff Inc. in Sarasota, FL (onsite) leads the company’s marketing direction and growth-focused execution across brand, acquisition, and community promotion.

Responsibilities

• Create and lead a comprehensive marketing roadmap aligned to revenue goals, geographic expansion, residential development schedules, and market changes.
• Convert company priorities into promotional programs, budget plans, and performance benchmarks.
• Shape competitive identity, advertising approach, consumer messaging, and marketplace visibility.
• Partner with senior decision-makers to find growth opportunities and determine where marketing spend drives the strongest return.
• Track Florida residential construction trends, including consumer preferences, competitor activity, economic drivers, and regional housing patterns.
• Adjust marketing plans based on evolving buyer expectations, housing availability, and business needs.
• Provide executive supervision to leaders running online marketing and community-based promotion.
• Set expectations for the department, define management responsibilities, and enable leaders to make effective decisions within their functions.
• Implement coordination processes that keep projects moving efficiently with clear accountability across marketing.
• Mentor direct reports, support professional growth, and address operational or performance issues as needed.
• Assess organizational capabilities and determine when additional team members, specialized expertise, or external providers are required.
• Encourage cross-functional teamwork while maintaining clear ownership of deliverables, spending, and measurable results.
• Collaborate closely with sales leadership to strengthen the linkage between marketing spend and home purchases.
• Align shared expectations for lead quality, scheduled visits, sales appointments, and progression through the purchasing process.
• Oversee coordinated buyer acquisition using online advertising, conventional media, real estate professionals, neighborhood outreach, and other sources.
• Evaluate buyer engagement effectiveness by assessing likelihood of genuine purchase opportunities, not just inquiry volume.
• Identify gaps in the acquisition and engagement process and implement improvements to increase appointments and completed transactions.
• Work with technology and sales stakeholders to enhance CRM platforms, automated communications, prospect tracking, and related systems.
• Use performance data to refine how prospects are attracted, engaged, and guided to a buying decision.
• Set senior direction for internet marketing objectives and review channel effectiveness while avoiding micromanagement of operational details.
• Direct the manager covering digital priorities including advertising platforms, website performance, search visibility, analytics, and technology enhancements.
• Lead the manager responsible for development-level promotions including neighborhood events, display materials, local relationships, and sales location presentation standards.
• Ensure online and in-person promotional programs deliver a unified message supporting shared commercial objectives.
• Maintain oversight of marketing preparation for newly launched residential developments.
• Coordinate with construction, design, sales, and other departments to ensure customer-facing materials and facilities are ready for development openings.
• Monitor availability and quality of advertising assets, property information, directional displays, presentation centers, and launch activities.
• Ensure consistent market identity across advertising, websites, physical developments, sales environments, and company communications.
• Supervise quality and accuracy of consumer-facing materials so prospects receive dependable information and an accurate buying experience.
• Guide presentation of designs, available features, customization options, residential lots, neighborhood layouts, and transaction procedures.
• Partner with customer-facing teams to strengthen online reputation, encourage recommendations, and incorporate buyer feedback into future initiatives.
• Coordinate external communications supporting credibility, civic participation, charitable efforts, and broader community relationships.
• Collaborate with corporate representatives on communications involving development approvals, community matters, and executive visibility.
• Ensure marketing messages stay persuasive, professional, and aligned with actual product offerings.
• Own planning, distribution, monitoring, and control of departmental marketing expenditures.
• Set appropriate funding levels by development, business division, promotional channel, creative initiatives, and external partners.
• Evaluate advertising firms, consultants, and specialized providers based on expertise, commercial value, service quality, and results.
• Negotiate or approve vendor arrangements, confirm expected outcomes, and ensure outsourced work meets agreed standards.
• Maintain financial projections and identify opportunities to improve productivity without reducing marketing effectiveness.
• Produce executive reporting connecting marketing activity to measurable business outcomes.
• Review indicators such as sales-ready inquiries, development visits, buyer appointments, acquisition costs, conversion trends, and marketing-influenced revenue.
• Present recurring performance findings to senior leadership, covering major developments, spending variances, attention areas, and proposed corrective actions.
• Coordinate with finance and sales on performance benchmarks and evaluating how marketing activity relates to completed purchases.
• Use market research and competitive intelligence for promotional planning, development positioning, and buyer segmentation.
• Collaborate with internal research, finance, and sales teams to uncover demand patterns and changes in purchasing behavior.
• Recommend marketing adjustments tied to local market conditions, consumer preferences, housing inventory, and competitor offerings.
• Ensure advertised prices, promotional incentives, optional upgrades, and lot-related premiums reflect approved company information.
• Support product positioning and go-to-market activities for future residential projects.

Requirements

• University-level education in a commercially relevant discipline, or comparable expertise gained through substantial professional experience.
• Approximately 10+ years of increasingly responsible marketing experience, including a meaningful period directing personnel, managing financial resources, and overseeing external marketing providers.
• Five years in a marketing management capacity is strongly preferred.
• Experience accountable for company-wide or divisional marketing performance, ideally across multiple products, developments, or operating locations.
• Valuable background in residential construction, property development, home sales, or comparable high-consideration consumer purchases.
• Proven track record building marketing initiatives that drive customer acquisition, purchasing activity, and commercial growth.
• Strong leadership instincts: developing other leaders, delegating authority appropriately, setting priorities, and improving team performance.
• Comfort communicating with executive stakeholders and translating complex marketing topics into clear business recommendations.
• Financial discipline overseeing sizable advertising budgets and distributing resources effectively.
• Ability to manage multiple simultaneous initiatives across internal teams and third-party providers.
• Sound commercial judgment balancing creative goals with operational practicality and measurable outcomes.
• Broad knowledge of positioning, advertising strategy, campaign development, and integrated consumer marketing.
• Familiarity with search optimization, paid advertising, digital customer acquisition, and online performance measurement.
• Experience using customer relationship management systems, automated buyer communications, and sales funnel analytics.
• Ability to assess creative work, challenge agency recommendations, and supervise specialists across multiple marketing disciplines.
• Understanding of adapting marketing throughout a longer purchasing cycle for substantial financial commitments.
• Excellent presentation, negotiation, written communication, and cross-functional relationship management.

Technologies

• Search optimization
• Paid advertising
• Digital customer acquisition
• Online performance measurement
• Customer relationship management systems
• Automated buyer communications
• Sales funnel analytics
• Analytics

Benefits

• Competitive salary and total rewards arrangements
• Medical coverage, including prescription medications
• Dental and vision insurance
• Additional voluntary insurance options
• Coverage for temporary and extended disability
• Employer contributions to an eligible 401(k) retirement savings plan
• Paid vacation, personal leave, and recognized holidays
• Company-funded identity fraud protection
• Financial incentives for eligible employees purchasing a company-built residence
• Assistance with approved continuing education expenses
• Health promotion and workplace wellness initiatives
• Confidential employee and family support services
• Recognition programs celebrating career milestones
• Preferred pricing and discounts through participating suppliers
• 401(k), dental insurance, health insurance, paid time off, vision insurance

Work Location

• In person
• Sarasota, FL (onsite)

Compensation

• USD 85,000 - 103,000 per year

Why Consider This Opportunity

• Influence business direction within an established Florida residential building organization.
• Involvement spans departmental leadership, commercial planning, development introductions, brand stewardship, and company-wide performance improvement.
• Best fit for experienced leaders who enjoy coaching capable managers, working with executive decision-makers, and demonstrating marketing value through results.