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Today

Vice President of Digital Marketing

Uline Pleasant Prairie, WI

Pleasant Prairie, WI

Today

Full time Marketing Campaign Management Digital Marketing

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Job Description

Lead Uline’s digital growth by owning strategy, performance, and team execution for customer acquisition across North America.

Responsibilities

Direct one of North America’s largest paid search programs, overseeing $500M+ annual investment supporting 45,000+ products.
Manage a high-performing digital marketing team focused on profitable growth and market share via Google, Bing, and Shopping campaigns.
Use performance metrics and market insights to optimize marketing investments, identify opportunities, and improve campaign performance.
Drive enterprise marketing initiatives and provide insights and recommendations to executive leaders aligned to business goals and long-term digital growth.
Own key partnerships with senior leaders at Google, Microsoft, and Skai, supporting strategy and helping gain early access to emerging advertising capabilities.

Requirements

Bachelor’s degree in marketing, advertising and / or business ( MBA preferred ).
15+ years of search / internet advertising and analytics.
10+ years managing other managers, supervisors, and staff.
Proficiency in Web Analytics and Kenshoo (Skai).
Strong strategic leadership and team-building capability with a collaborative, hands-on approach.

Technologies

Google, Bing, Shopping
Web Analytics
Kenshoo (Skai), Skai
Microsoft

Benefits

Complete health insurance coverage
401(k) with 6% employer match that starts day one
Multiple bonus programs
Paid holidays and generous paid time off
Tuition Assistance Program covering professional continuing education

Employee Perks

On-site café
First-class fitness center with complimentary personal trainers
Over four miles of beautifully maintained walking trails

Location: Pleasant Prairie, WI (onsite)

Minimum Experience: 15 years

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Today

VP of Marketing

Breton Cliff Inc. Sarasota, FL

Sarasota, FL

Today

$85k - $103k/yr Full time Manager Marketing Brand Management

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Job Description

VP of Marketing at Breton Cliff Inc. in Sarasota, FL (onsite) leads the company’s marketing direction and growth-focused execution across brand, acquisition, and community promotion.

Responsibilities

Create and lead a comprehensive marketing roadmap aligned to revenue goals, geographic expansion, residential development schedules, and market changes.
Convert company priorities into promotional programs, budget plans, and performance benchmarks.
Shape competitive identity, advertising approach, consumer messaging, and marketplace visibility.
Partner with senior decision-makers to find growth opportunities and determine where marketing spend drives the strongest return.
Track Florida residential construction trends, including consumer preferences, competitor activity, economic drivers, and regional housing patterns.
Adjust marketing plans based on evolving buyer expectations, housing availability, and business needs.
Provide executive supervision to leaders running online marketing and community-based promotion.
Set expectations for the department, define management responsibilities, and enable leaders to make effective decisions within their functions.
Implement coordination processes that keep projects moving efficiently with clear accountability across marketing.
Mentor direct reports, support professional growth, and address operational or performance issues as needed.
Assess organizational capabilities and determine when additional team members, specialized expertise, or external providers are required.
Encourage cross-functional teamwork while maintaining clear ownership of deliverables, spending, and measurable results.
Collaborate closely with sales leadership to strengthen the linkage between marketing spend and home purchases.
Align shared expectations for lead quality, scheduled visits, sales appointments, and progression through the purchasing process.
Oversee coordinated buyer acquisition using online advertising, conventional media, real estate professionals, neighborhood outreach, and other sources.
Evaluate buyer engagement effectiveness by assessing likelihood of genuine purchase opportunities, not just inquiry volume.
Identify gaps in the acquisition and engagement process and implement improvements to increase appointments and completed transactions.
Work with technology and sales stakeholders to enhance CRM platforms, automated communications, prospect tracking, and related systems.
Use performance data to refine how prospects are attracted, engaged, and guided to a buying decision.
Set senior direction for internet marketing objectives and review channel effectiveness while avoiding micromanagement of operational details.
Direct the manager covering digital priorities including advertising platforms, website performance, search visibility, analytics, and technology enhancements.
Lead the manager responsible for development-level promotions including neighborhood events, display materials, local relationships, and sales location presentation standards.
Ensure online and in-person promotional programs deliver a unified message supporting shared commercial objectives.
Maintain oversight of marketing preparation for newly launched residential developments.
Coordinate with construction, design, sales, and other departments to ensure customer-facing materials and facilities are ready for development openings.
Monitor availability and quality of advertising assets, property information, directional displays, presentation centers, and launch activities.
Ensure consistent market identity across advertising, websites, physical developments, sales environments, and company communications.
Supervise quality and accuracy of consumer-facing materials so prospects receive dependable information and an accurate buying experience.
Guide presentation of designs, available features, customization options, residential lots, neighborhood layouts, and transaction procedures.
Partner with customer-facing teams to strengthen online reputation, encourage recommendations, and incorporate buyer feedback into future initiatives.
Coordinate external communications supporting credibility, civic participation, charitable efforts, and broader community relationships.
Collaborate with corporate representatives on communications involving development approvals, community matters, and executive visibility.
Ensure marketing messages stay persuasive, professional, and aligned with actual product offerings.
Own planning, distribution, monitoring, and control of departmental marketing expenditures.
Set appropriate funding levels by development, business division, promotional channel, creative initiatives, and external partners.
Evaluate advertising firms, consultants, and specialized providers based on expertise, commercial value, service quality, and results.
Negotiate or approve vendor arrangements, confirm expected outcomes, and ensure outsourced work meets agreed standards.
Maintain financial projections and identify opportunities to improve productivity without reducing marketing effectiveness.
Produce executive reporting connecting marketing activity to measurable business outcomes.
Review indicators such as sales-ready inquiries, development visits, buyer appointments, acquisition costs, conversion trends, and marketing-influenced revenue.
Present recurring performance findings to senior leadership, covering major developments, spending variances, attention areas, and proposed corrective actions.
Coordinate with finance and sales on performance benchmarks and evaluating how marketing activity relates to completed purchases.
Use market research and competitive intelligence for promotional planning, development positioning, and buyer segmentation.
Collaborate with internal research, finance, and sales teams to uncover demand patterns and changes in purchasing behavior.
Recommend marketing adjustments tied to local market conditions, consumer preferences, housing inventory, and competitor offerings.
Ensure advertised prices, promotional incentives, optional upgrades, and lot-related premiums reflect approved company information.
Support product positioning and go-to-market activities for future residential projects.

Requirements

University-level education in a commercially relevant discipline, or comparable expertise gained through substantial professional experience.
Approximately 10+ years of increasingly responsible marketing experience, including a meaningful period directing personnel, managing financial resources, and overseeing external marketing providers.
Five years in a marketing management capacity is strongly preferred.
Experience accountable for company-wide or divisional marketing performance, ideally across multiple products, developments, or operating locations.
Valuable background in residential construction, property development, home sales, or comparable high-consideration consumer purchases.
Proven track record building marketing initiatives that drive customer acquisition, purchasing activity, and commercial growth.
Strong leadership instincts: developing other leaders, delegating authority appropriately, setting priorities, and improving team performance.
Comfort communicating with executive stakeholders and translating complex marketing topics into clear business recommendations.
Financial discipline overseeing sizable advertising budgets and distributing resources effectively.
Ability to manage multiple simultaneous initiatives across internal teams and third-party providers.
Sound commercial judgment balancing creative goals with operational practicality and measurable outcomes.
Broad knowledge of positioning, advertising strategy, campaign development, and integrated consumer marketing.
Familiarity with search optimization, paid advertising, digital customer acquisition, and online performance measurement.
Experience using customer relationship management systems, automated buyer communications, and sales funnel analytics.
Ability to assess creative work, challenge agency recommendations, and supervise specialists across multiple marketing disciplines.
Understanding of adapting marketing throughout a longer purchasing cycle for substantial financial commitments.
Excellent presentation, negotiation, written communication, and cross-functional relationship management.

Technologies

Search optimization
Paid advertising
Digital customer acquisition
Online performance measurement
Customer relationship management systems
Automated buyer communications
Sales funnel analytics
Analytics

Benefits

Competitive salary and total rewards arrangements
Medical coverage, including prescription medications
Dental and vision insurance
Additional voluntary insurance options
Coverage for temporary and extended disability
Employer contributions to an eligible 401(k) retirement savings plan
Paid vacation, personal leave, and recognized holidays
Company-funded identity fraud protection
Financial incentives for eligible employees purchasing a company-built residence
Assistance with approved continuing education expenses
Health promotion and workplace wellness initiatives
Confidential employee and family support services
Recognition programs celebrating career milestones
Preferred pricing and discounts through participating suppliers
401(k), dental insurance, health insurance, paid time off, vision insurance

Work Location

In person
Sarasota, FL (onsite)

Compensation

USD 85,000 - 103,000 per year

Why Consider This Opportunity

Influence business direction within an established Florida residential building organization.
Involvement spans departmental leadership, commercial planning, development introductions, brand stewardship, and company-wide performance improvement.
Best fit for experienced leaders who enjoy coaching capable managers, working with executive decision-makers, and demonstrating marketing value through results.

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