Brand Positioning

Brand Positioning Marketing Jobs

8 jobs found

3d ago

Brand Marketing Manager

Citadel Federal Credit Union Exton, PA

Exton, PA

3d ago

Full time Manager Marketing Brand Management

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Job Description

Brand Marketing Manager, onsite in Exton, PA, drives brand positioning, messaging architecture, and strategic differentiation for Citadel Federal Credit Union.

Responsibilities

Define and evolve Citadel's brand positioning, messaging framework, and strategic differentiation in collaboration with marketing leadership.
Create differentiation for the Citadel brand and its products through insights and competitive intelligence.
Plan campaigns to grow brand awareness and consideration for Citadel.
Provide strategic direction and assess creative work against approved brand positioning and messaging frameworks.
Develop and distribute guidelines and governance to streamline brand and product message creation.
Collaborate with the Insights & Analytics team to deepen understanding of drivers of brand and product consideration; establish benchmarks and manage research waves to inform positioning concepts.
Monitor competitive, consumer, and category trends to identify opportunities and risks that influence brand and product messaging strategy; translate market and performance insights into actionable recommendations for messaging, campaigns, and brand strategy decisions.
Educate the organization on drivers of brand health and consumer choice.
Refine guidelines for company and product positioning, including detailed product messaging direction, and align communications style with brand personality.
Build and maintain a centralized brand resource library with insights, guidelines, key messages, and visual assets accessible across the organization.
Provide governance to ensure effective and efficient development of all brand touchpoints.
Develop and maintain assets quick to customize by retail staff, such as signage, collateral, sponsorship ads, and staff incentive kits; identify resources that enable self-serve customization within brand guidelines and locked templates.
Lead the development of brand and product marketing strategy, positioning, and messaging; guide briefs to the Director of Brand Creative for strategy and execution.
Work with the Channel Marketing team to identify the optimal channel mix to drive awareness and consideration.
Partner with the Copywriter & Content Strategist who creates messaging systems and frameworks across brand and product.
Collaborate with the Performance Marketing team to ensure direct response campaigns reflect the brand and reinforce key product messaging, providing guidance and assets for effective tactics.
Coordinate with Channel Marketing and Insights & Analytics to identify and track key brand success metrics, including non-member and member brand consideration, direct traffic to CitadelBanking.com, branch traffic, and campaign message delivery and engagement.

Requirements

Bachelor's degree required in Marketing, Marketing Communications, or a related field.
Field areas include Marketing, Marketing Communications, Brand Management, Business Administration, or Advertising.
5 to 8+ years of experience in brand management, marketing strategy, integrated marketing communications, or consumer/product marketing.
Proven ability to partner with marketing, insights/analytics, sales/distribution, and product management functions.
Background in developing brand and product positioning frameworks.
Experience leading cross-functional teams in the development of marketing campaigns.
Strategic brand thinking and capability to create compelling messages.
Strong written and verbal communication skills.

Experience

Preferred 5 to 8 years: The Brand Manager ensures every brand touchpoint reinforces Citadel's differentiators and value, builds credibility across its footprint, and reflects its community-focused values.

Skills

Brand Management
Brand Insights
Brand Strategy
Brand Measurement
Brand Awareness

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1mo ago

Luxury Global Brand Marketing Strategy Manager (contract)

Hilton McLean, VA

McLean, VA

1mo ago Closed

Contract Manager Marketing Brand Management

This position is no longer accepting applications (closed Jun 22, 2026).

Job Description

Contract role with Hilton's luxury brand division in McLean, VA (hybrid) to shape and execute global brand marketing strategies and multi-channel campaigns across the luxury portfolio.

Responsibilities

Assist with planning, scheduling, and execution of core brand programs to ensure alignment with brand positioning, business objectives, and luxury portfolio priorities.
Support global brand website initiatives, including hotel onboarding, content updates, and coordination with digital and web teams for optimization.
Help roll out brand positioning and identity across the Conrad portfolio, maintain governance, and act as a primary contact for field inquiries while advising on identity applications across multiple luxury brands.
Aid in developing and delivering integrated marketing campaigns through project management, cross-functional coordination, and partnerships with internal teams and external agencies.
Create clear, compelling presentations that communicate brand performance, campaign impact, and key initiatives to stakeholders across functions, regions, and hotel leadership.
Collaborate with B2B and commercial teams to align on luxury brand strategy and enable pull-through into key channels, including industry events and luxury travel advisors.
Serve as a central liaison among internal teams, agencies, and hotel stakeholders to ensure alignment, timely delivery, and high-quality execution across initiatives.
Coordinate multiple workstreams concurrently with meticulous attention to detail, clear communication, and adherence to deadlines in a fast-paced environment.

Requirements

6+ years of project management experience with the ability to manage multiple workstreams and priorities simultaneously.
Excellent written and verbal communication skills, capable of delivering clear and compelling presentations for diverse audiences.
Strong understanding of brand positioning, brand strategy, and integrated marketing campaign development within the luxury or super-premium space.
Ability to collaborate effectively across cross-functional teams, agencies, and hotel stakeholders.
Sharp attention to detail and a commitment to delivering high-quality work within established timelines.
Proactive, self-motivated, and capable of operating independently within a small, high-performing team.
Ability to build and maintain strong relationships with internal and external partners.
Preferred education: Bachelor's degree in Marketing, Communications, Business, or a related field.

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1mo ago

Brand Marketing Specialist

Dutch Bros Coffee Tempe, AZ

Tempe, AZ

1mo ago Closed

Full time Marketing Brand Management Brand Positioning

This position is no longer accepting applications (closed Jun 22, 2026).

Job Description

Brand Marketing Specialist position at Dutch Bros Coffee in Tempe, AZ (hybrid).

Responsibilities

Assist in shaping full marketing plans for product campaigns, defining goals and identifying target audiences.
Examine market trends, competitor actions, and consumer behaviors to guide campaign strategies.
Aid the innovation process by proposing creative solutions to boost campaign effectiveness.
Support end-to-end execution of product campaigns, ensuring alignment with the campaign strategy.
Partner with cross-functional teams to coordinate campaign activities, contributing to creative development, advertising, and promotions.
Contribute to pricing and messaging positioning within campaigns to maximize engagement and sales.
Help enhance brand reputation through creative menu and product design solutions.
Recommend pricing positioning to maximize value and competitiveness.
Ensure design elements align with the branding strategy and resonate with the target audience.
Evaluate the performance of menu and product design strategies against ROI and KPIs.
Assess the effectiveness of sales and advertising techniques in line with the branding strategy.
Propose optimizations for design and promotional efforts to maintain branding consistency.
Monitor and report on the performance of product campaigns, tracking ROI and KPIs.
Analyze campaign data to identify areas for improvement and optimization.
Collaborate with the Brand Manager to provide data-driven recommendations to enhance future campaigns.
Analyze market trends related to menu and product design.
Track competitor activities and consumer habits to identify differentiation opportunities.
Gather and assess data on consumer preferences and emerging design trends.
Other duties as assigned.

Requirements

A bachelor’s degree in Marketing or Business Administration, or four years of comparable experience, required.
At least one additional year in a brand marketing role or similar, required.
Excellent written and verbal communication skills.
Creative thinking and the ability to translate ideas into actionable plans.
Ability to work collaboratively in a team and manage multiple projects simultaneously.
Analytical skills to measure and report on the effectiveness of branding efforts.

Job Qualifications

A bachelor’s degree in Marketing or Business Administration, or four years of comparable experience, required.
One additional year in a brand marketing role or similar, required.
Excellent written and verbal communication skills.
Creative thinking and the ability to translate ideas into actionable plans.
Ability to work collaboratively in a team and manage multiple projects simultaneously.
Analytical skills to measure and report on the effectiveness of branding efforts.

Location Requirement

This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Support Campaign Strategy Development and Execute Campaign Launch

Assist in developing comprehensive marketing plans for product campaigns, defining goals and target audiences.
Analyze market trends, competitor activities, and consumer habits to inform campaign strategies.
Support the innovation process by proposing creative solutions to enhance campaign effectiveness.
Support the end-to-end execution of product campaigns, ensuring all elements are aligned with the campaign strategy.
Collaborate with cross-functional teams to coordinate campaign activities, including contributions to creative development, advertising, and promotional efforts.
Contribute to the effective positioning of pricing and messaging within campaigns to maximize engagement and sales.

Perform Reporting to Support Brand Enhancement and Strategy Optimization

Contribute to the enhancement of brand reputation through creative menu and product design solutions.
Make recommendations for position pricing to maximize value and competitiveness.
Help ensure that design elements align with the branding strategy and resonate with the target audience.
Evaluate the performance of menu and product design strategies against ROI and key performance indicators.
Assess the effectiveness of sales and advertising techniques in line with the branding strategy.
Make recommendations to optimize design and promotional efforts for consistency with branding goals.

Support Market and Performance Analysis, and Trends Assessment

Monitor and report on the performance of product campaigns, measuring ROI and KPIs.
Analyze campaign data to support the identification of areas for improvement and optimization.
Partner with the Brand Manager to make data-driven recommendations to enhance future campaign strategies and tactics.
Conduct analysis of market trends related to menu and product design.
Monitor competitor activities and consumer habits to support the identification of opportunities for differentiation.
Gather and assess data on consumer preferences and emerging design trends.
Other duties as assigned.

Skills

Detail orientation
Project management
Business curiosity
Communication (written and verbal)
Data analysis, including budget and KPIs
Collaboration
Adaptability

Physical Requirements

In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions.
Must be able to collaborate in-person with occasional impromptu in-person meetings.
Office Conditions: Adaptability to typical office conditions, including air conditioning, heating, artificial lighting, and varying noise levels.
Mobility: Sit, stand, reach, twist, stretch, and work at a desk for long periods; occasional lifting of up to 25 pounds.
Hearing Requirements: Hearing must be sufficient or correctable to understand spoken information, including virtual meetings and phone calls; use of hearing aids or other assistive devices is acceptable if needed.
Reading and Writing Proficiency: Proficient in English for processing documents, drafting reports, and following up on actions.
Vision Requirements: Vision adequate or correctable to perform duties, including reading on a computer screen and using visual tools.
Technology Proficiency: Proficient in operating a computer and office productivity tools.
Effective Communication: Strong verbal and written communication skills for interaction with team members, clients, and stakeholders.

Compensation

Compensation: DOE

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2mo ago

Product Marketing Manager

APT Manufacturing Solutions Hicksville, OH

Hicksville, OH

2mo ago Closed

Full time Manager Marketing Brand Positioning

This position is no longer accepting applications (closed Jun 11, 2026).

Job Description

The Product Marketing Manager leads the commercialization and market-facing efforts for APT Manufacturing Solutions, shaping product positioning, documentation, and pricing across distribution channels. Acting as the liaison between Engineering, Sales, and Marketing, this role owns market readiness and the successful execution of product marketing initiatives.

Responsibilities

Articulate and refresh value propositions for every product across all distribution channels.
Collaborate with graphic designers to craft and polish product copy for websites, catalogs, ads, and sales materials.
Translate engineering technical documentation into accessible, customer-facing messaging.
Maintain consistent product positioning across all marketing platforms.
Partner with designers and software engineers to produce core materials, while owning product documentation such as data sheets, catalog content, website product pages, and distributor portal content.
Confirm product information is accurate, up-to-date, and aligned with current specifications.
Oversee revision history and version control for materials used in commercial communications.
Coordinate pricing strategy with leadership and the sales organization.
Support price updates and communicate changes to distribution channels along with updated documentation.
Collaborate with design to ensure correct product categorization and placement on the website.
Ensure consistent product categorization and placement in printed catalogs.
Maintain proper categorization and placement within distributor portals.
Keep categorization and placement accurate in channel-specific marketing materials.
Work with Distribution Sales Managers to position products appropriately within each channel.
Tailor messaging and collateral to align with each channel strategy.
Act as the marketing liaison to distribution partners for product needs.
Partner with design, engineering, and curriculum teams to develop and deliver distributor training materials.
Develop training materials for internal sales teams in collaboration with design, engineering, and curriculum specialists.
Prepare launch kits and training presentations for new products.
Support distributor education on product features, benefits, and differentiation.
Collaborate with Engineering during development to define a commercialization strategy.
Own marketing deliverables from engineering handoff through market launch.
Coordinate with the creative and multimedia teams to develop launch materials.
Ensure launch materials are complete, accurate, and accessible to distribution channels.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3 to 7 years of experience in product marketing, product management, or related marketing roles in manufacturing or distribution environments is preferred.
Experience supporting distributor or channel-based sales models is strongly preferred.
Strong technical writing and copy-editing ability.
Ability to translate technical information into clear customer-facing messaging.
Experience managing multiple product lines concurrently.
Highly organized with excellent cross-functional communication skills.

Benefits

401(k)
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Classification

Exempt (Salary)

Supervisory Responsibilities

None

Physical Requirements

Sitting for long hours and extended computer use

Work Location

In person, on site in Hicksville, OH

Ability to Commute

Hicksville, OH 43526 (Required)

Ability to Relocate

Hicksville, OH 43526: Relocate before starting work (Required)

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2mo ago

Vice President, Brand Marketing

Sprouts Farmers Market Phoenix, AZ

Phoenix, AZ

2mo ago Closed

Full time Marketing Senior Brand Positioning

This position is no longer accepting applications (closed Jun 8, 2026).

Job Description

Sprouts Farmers Market is seeking a seasoned marketing leader to own the brand and go-to-market strategy from its Phoenix headquarters. This on-site role centers on a customer-focused approach, guiding how the brand appears across every interaction while partnering closely with the Chief Customer Officer to drive traffic, sales, and sustained brand health.

Overview

The Vice President of Brand Marketing leads Sprouts' end-to-end marketing strategy and GTM framework. Based in Phoenix, this senior executive defines the brand’s strategic direction across all customer touchpoints, ensuring cohesive storytelling, disciplined execution, and measurable impact on sales and brand equity. A strong customer-centric orientation and collaboration with the Chief Customer Officer are essential.

Responsibilities

Own the enterprise marketing strategy and go-to-market framework, including planning processes, timelines, and execution cadence across the organization.
Translate corporate and merchandising priorities into integrated marketing plans that drive traffic, sales growth, and long-term brand equity.
Serve as the primary marketing partner to Merchandising and Operations to align forecasts, campaign priorities, and investment decisions.
Establish and monitor KPIs tied to brand health, customer engagement, traffic, and sales performance; adjust strategy based on performance and insights.
Set the overall brand vision, positioning, standards, and storytelling approach, ensuring consistency across all channels and customer experiences.
Partner with Creative leadership to define creative strategy and oversee concept-to-execution across campaigns, content, and store environments.
Ensure all customer-facing messaging strengthens the Sprouts brand and reinforces trust, relevance, and differentiation.
Build and lead a strong marketing operations capability, ensuring disciplined planning, prioritization, resource allocation, budgeting, and delivery.
Establish scalable processes that enable speed, clarity, and accountability across campaigns and channels.
Manage agency relationships and external partners, ensuring high standards, ROI discipline, and alignment to strategy.
Provide executive oversight of public relations and brand reputation, including earned media strategy, issues management, and key announcements.
Ensure consistent messaging across paid, owned, and earned channels in partnership with corporate communications.
Lead field marketing and in-store activation strategies that bring national campaigns to life locally and drive measurable store-level impact.
Ensure alignment between brand strategy, promotional activity, seasonal priorities, and in-store execution including new store openings.
Lead, inspire, and develop a high-performing brand marketing organization focused on strategic impact and executional excellence.
Create clarity around roles, decision rights, and ways of working across internal teams and partners.
Stay ahead of industry trends and competitive shifts, proactively evolving strategy to address opportunities and challenges.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
15+ years of progressive marketing leadership experience, including significant time at the VP or senior leader level.
Retail or Quick-Service Restaurant industry experience.
Proven success owning enterprise marketing strategy and go-to-market execution in a complex, cross-functional environment.
Demonstrated expertise in Marketing operations and planning.
Demonstrated expertise in Public relations and brand communications.
Demonstrated expertise in Field marketing and local activation.
Demonstrated expertise in Social media and digital brand strategy.
Strong track record of leveraging customer insights and data to inform strategy and drive results.
Experience leading and influencing through agencies and external partners.
Exceptional executive communication, influence, and leadership skills.

Benefits

Competitive pay
Sick time plan to support you or your immediate family’s health
Vacation accrual plan
Opportunities for career growth
15% discount for you and one other household member on all Sprouts purchases
Flexible schedules
Employee Assistance Program (EAP)
401(K) retirement plan with a generous company match
Company paid life insurance
Contests and appreciation events throughout the year
Bonus based on company and individual performance
Affordable medical, dental, and vision coverage
Health Savings Account with company match
Pre-tax Flexible Spending Accounts for healthcare and dependent care
Company paid short-term disability coverage
Paid parental leave for both mothers and fathers
Paid holidays
DailyPay availability

Get Paid Every Day

Sprouts offers DailyPay to eligible employees, allowing you to transfer earned wages before payday at no extra cost. You can access funds the next business day. Learn more at the DailyPay partner page: https://www.dailypay.com/partners/sprouts-farmers-market/.

This role is based at our Support Office in Phoenix, AZ. Candidates must reside in the area or be willing to relocate to be considered.

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2mo ago

Brand Marketing Senior Manager - High End Architectural

Lutron Electronics Co., Inc Conshohocken, PA

Conshohocken, PA

2mo ago Closed

Full time Marketing Senior Brand

This position is no longer accepting applications (closed Jun 7, 2026).

Job Description

Senior Brand Marketing Manager responsible for defining and evolving a premium architectural brand identity for Lutron, based in Conshohocken, PA.

Responsibilities

Define and advance the brand's commercial identity for the high-end architectural segment, including narrative, tone, messaging architecture, and market positioning.
Create a unified identity framework that resonates with architects, lighting designers, developers, and enterprise stakeholders.
Ensure consistent, high quality identity execution across digital touchpoints, showrooms, and customer experiences.
Translate customer insights, market intelligence, and competitive analysis into clear positioning and go-to-market strategy.
Collaborate with Insights and Research to interpret findings and apply them to identity strategy and brand evolution.
Develop storytelling frameworks that guide campaigns, content strategy, and design community thought leadership.
Guide creative direction with communications and marketing teams to align with the identity strategy.
Shape the long-term marketing strategy and identity roadmap across commercial spec-grade segments.
Align messaging with customer archetypes and journeys in the architecture and design ecosystem.
Influence work across earned, owned, and paid channels to maintain consistency and impact.
Define and elevate the experiential presence at industry events, showrooms, and customer engagements.
Collaborate with Sales and Events to deliver immersive, identity-driven experiences that reinforce leadership in design and innovation.

Requirements

Bachelor’s degree required.
10+ years in brand strategy, strategic marketing, customer insights, competitive intelligence, or storytelling oriented roles.
Experience in architecture, design, lighting, hospitality, luxury, or innovation driven industries is highly preferred.
Proven ability to translate insights into strategic positioning, narrative frameworks, and creative direction.
Experience influencing senior leaders and aligning cross-functional teams.
Understanding of the specification community and the commercial customer landscape.
Ability to operate at both strategic and executional levels.
Exceptional communication and storytelling skills with the ability to inspire and align stakeholders.

Benefits

Competitive compensation and benefits package.

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2mo ago

Brand Marketing Partner

thatgamecompany Los Angeles, CA 🇺🇸 Remote

Los Angeles, CA

2mo ago Closed

$79k - $145k/yr Full time Marketing Analytics Brand

This position is no longer accepting applications (closed Jun 6, 2026).

Job Description

thatgamecompany is seeking a Brand Marketing Partner to steer how our games reach, resonate with, and grow audiences. This role leads social strategy, creator partnerships, campaigns, and community growth across our published titles, combining creative storytelling with data-driven growth. Located in Los Angeles, CA (remote), the position offers a salary range of USD 78,500 to 145,000 per year.

Responsibilities

Craft and implement growth-oriented social and brand plans that reflect each game's distinctive identity
Design and launch digital and physical campaigns that achieve broad organic reach and engagement
Lead end-to-end influencer and creator programs, from scouting to outreach, production, launch, and performance tracking
Develop and nurture communities on Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into meaningful growth
Create content that travels across reactive posts, cultural moments, short-form video, and key campaign tentpoles
Build systems, playbooks, calendars, and metrics that make virality repeatable and learnable
Collaborate cross-functionally with Content, Production, and partner studios to craft narratives that expand our games' presence
Listen closely to players and creators, surfacing insights that shape communication strategy and product positioning

Requirements

Entrepreneurial and self-driven, comfortable operating in ambiguity, moving fast, and building from 0 to 1
Proven track record of building and scaling audience growth at a digital-first company
Sharp creative instinct paired with analytical discipline; you design campaigns worth sharing and know why they worked
Deep understanding of platform mechanics, creator culture, and audience behavior on TikTok, Instagram, YouTube Shorts, and emerging platforms
Excellent writing and communication skills with the ability to adapt voice across brands, audiences, and moments
Experience leading complex, cross-functional projects from concept to launch with precision and accountability
Familiarity with gaming communities and their cultures is a strong plus, with genuine curiosity for audiences underrepresented in gaming; the aim is to expand who games are for
Streaming and on-camera communication skills are a plus

Technologies

Discord
Steam
Reddit
TikTok
Instagram
YouTube Shorts

Benefits

Paid Time Off, Holidays and Two Weeks Winter Break
Medical, dental, and vision coverage for employees and their dependents from day one, with no waiting period
Pet Insurance
Compassionate leave for caring for family members
Pre-tax wellness stipend
Pre-tax work-from-home stipend
401K plan with company match
Mental health resources including Headspace membership and Employee Assistance Program
Discount portal for everyday goods and services
Employee inclusive and diversity initiatives such as Grow Together
Support for personal and professional development

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2mo ago

Marketing Apprentice

Goodwind Development Corporation Dededo, GU

Dededo, GU

2mo ago Closed

Full time Marketing Apprentice Brand Positioning

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