Brand Positioning

Brand Positioning Marketing Jobs

5 jobs found

8d ago

Product Marketing Manager

APT Manufacturing Solutions Hicksville, OH

Hicksville, OH

8d ago

Full time Manager Marketing Brand Positioning

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Job Description

The Product Marketing Manager leads the commercialization and market-facing efforts for APT Manufacturing Solutions, shaping product positioning, documentation, and pricing across distribution channels. Acting as the liaison between Engineering, Sales, and Marketing, this role owns market readiness and the successful execution of product marketing initiatives.

Responsibilities

Articulate and refresh value propositions for every product across all distribution channels.
Collaborate with graphic designers to craft and polish product copy for websites, catalogs, ads, and sales materials.
Translate engineering technical documentation into accessible, customer-facing messaging.
Maintain consistent product positioning across all marketing platforms.
Partner with designers and software engineers to produce core materials, while owning product documentation such as data sheets, catalog content, website product pages, and distributor portal content.
Confirm product information is accurate, up-to-date, and aligned with current specifications.
Oversee revision history and version control for materials used in commercial communications.
Coordinate pricing strategy with leadership and the sales organization.
Support price updates and communicate changes to distribution channels along with updated documentation.
Collaborate with design to ensure correct product categorization and placement on the website.
Ensure consistent product categorization and placement in printed catalogs.
Maintain proper categorization and placement within distributor portals.
Keep categorization and placement accurate in channel-specific marketing materials.
Work with Distribution Sales Managers to position products appropriately within each channel.
Tailor messaging and collateral to align with each channel strategy.
Act as the marketing liaison to distribution partners for product needs.
Partner with design, engineering, and curriculum teams to develop and deliver distributor training materials.
Develop training materials for internal sales teams in collaboration with design, engineering, and curriculum specialists.
Prepare launch kits and training presentations for new products.
Support distributor education on product features, benefits, and differentiation.
Collaborate with Engineering during development to define a commercialization strategy.
Own marketing deliverables from engineering handoff through market launch.
Coordinate with the creative and multimedia teams to develop launch materials.
Ensure launch materials are complete, accurate, and accessible to distribution channels.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3 to 7 years of experience in product marketing, product management, or related marketing roles in manufacturing or distribution environments is preferred.
Experience supporting distributor or channel-based sales models is strongly preferred.
Strong technical writing and copy-editing ability.
Ability to translate technical information into clear customer-facing messaging.
Experience managing multiple product lines concurrently.
Highly organized with excellent cross-functional communication skills.

Benefits

401(k)
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Classification

Exempt (Salary)

Supervisory Responsibilities

None

Physical Requirements

Sitting for long hours and extended computer use

Work Location

In person, on site in Hicksville, OH

Ability to Commute

Hicksville, OH 43526 (Required)

Ability to Relocate

Hicksville, OH 43526: Relocate before starting work (Required)

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11d ago

Vice President, Brand Marketing

Sprouts Farmers Market Phoenix, AZ

Phoenix, AZ

11d ago

Full time Marketing Senior Brand Positioning

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Job Description

Sprouts Farmers Market is seeking a seasoned marketing leader to own the brand and go-to-market strategy from its Phoenix headquarters. This on-site role centers on a customer-focused approach, guiding how the brand appears across every interaction while partnering closely with the Chief Customer Officer to drive traffic, sales, and sustained brand health.

Overview

The Vice President of Brand Marketing leads Sprouts' end-to-end marketing strategy and GTM framework. Based in Phoenix, this senior executive defines the brand’s strategic direction across all customer touchpoints, ensuring cohesive storytelling, disciplined execution, and measurable impact on sales and brand equity. A strong customer-centric orientation and collaboration with the Chief Customer Officer are essential.

Responsibilities

Own the enterprise marketing strategy and go-to-market framework, including planning processes, timelines, and execution cadence across the organization.
Translate corporate and merchandising priorities into integrated marketing plans that drive traffic, sales growth, and long-term brand equity.
Serve as the primary marketing partner to Merchandising and Operations to align forecasts, campaign priorities, and investment decisions.
Establish and monitor KPIs tied to brand health, customer engagement, traffic, and sales performance; adjust strategy based on performance and insights.
Set the overall brand vision, positioning, standards, and storytelling approach, ensuring consistency across all channels and customer experiences.
Partner with Creative leadership to define creative strategy and oversee concept-to-execution across campaigns, content, and store environments.
Ensure all customer-facing messaging strengthens the Sprouts brand and reinforces trust, relevance, and differentiation.
Build and lead a strong marketing operations capability, ensuring disciplined planning, prioritization, resource allocation, budgeting, and delivery.
Establish scalable processes that enable speed, clarity, and accountability across campaigns and channels.
Manage agency relationships and external partners, ensuring high standards, ROI discipline, and alignment to strategy.
Provide executive oversight of public relations and brand reputation, including earned media strategy, issues management, and key announcements.
Ensure consistent messaging across paid, owned, and earned channels in partnership with corporate communications.
Lead field marketing and in-store activation strategies that bring national campaigns to life locally and drive measurable store-level impact.
Ensure alignment between brand strategy, promotional activity, seasonal priorities, and in-store execution including new store openings.
Lead, inspire, and develop a high-performing brand marketing organization focused on strategic impact and executional excellence.
Create clarity around roles, decision rights, and ways of working across internal teams and partners.
Stay ahead of industry trends and competitive shifts, proactively evolving strategy to address opportunities and challenges.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
15+ years of progressive marketing leadership experience, including significant time at the VP or senior leader level.
Retail or Quick-Service Restaurant industry experience.
Proven success owning enterprise marketing strategy and go-to-market execution in a complex, cross-functional environment.
Demonstrated expertise in Marketing operations and planning.
Demonstrated expertise in Public relations and brand communications.
Demonstrated expertise in Field marketing and local activation.
Demonstrated expertise in Social media and digital brand strategy.
Strong track record of leveraging customer insights and data to inform strategy and drive results.
Experience leading and influencing through agencies and external partners.
Exceptional executive communication, influence, and leadership skills.

Benefits

Competitive pay
Sick time plan to support you or your immediate family’s health
Vacation accrual plan
Opportunities for career growth
15% discount for you and one other household member on all Sprouts purchases
Flexible schedules
Employee Assistance Program (EAP)
401(K) retirement plan with a generous company match
Company paid life insurance
Contests and appreciation events throughout the year
Bonus based on company and individual performance
Affordable medical, dental, and vision coverage
Health Savings Account with company match
Pre-tax Flexible Spending Accounts for healthcare and dependent care
Company paid short-term disability coverage
Paid parental leave for both mothers and fathers
Paid holidays
DailyPay availability

Get Paid Every Day

Sprouts offers DailyPay to eligible employees, allowing you to transfer earned wages before payday at no extra cost. You can access funds the next business day. Learn more at the DailyPay partner page: https://www.dailypay.com/partners/sprouts-farmers-market/.

This role is based at our Support Office in Phoenix, AZ. Candidates must reside in the area or be willing to relocate to be considered.

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12d ago

Brand Marketing Senior Manager - High End Architectural

Lutron Electronics Co., Inc Conshohocken, PA

Conshohocken, PA

12d ago

Full time Marketing Senior Brand

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Job Description

Senior Brand Marketing Manager responsible for defining and evolving a premium architectural brand identity for Lutron, based in Conshohocken, PA.

Responsibilities

Define and advance the brand's commercial identity for the high-end architectural segment, including narrative, tone, messaging architecture, and market positioning.
Create a unified identity framework that resonates with architects, lighting designers, developers, and enterprise stakeholders.
Ensure consistent, high quality identity execution across digital touchpoints, showrooms, and customer experiences.
Translate customer insights, market intelligence, and competitive analysis into clear positioning and go-to-market strategy.
Collaborate with Insights and Research to interpret findings and apply them to identity strategy and brand evolution.
Develop storytelling frameworks that guide campaigns, content strategy, and design community thought leadership.
Guide creative direction with communications and marketing teams to align with the identity strategy.
Shape the long-term marketing strategy and identity roadmap across commercial spec-grade segments.
Align messaging with customer archetypes and journeys in the architecture and design ecosystem.
Influence work across earned, owned, and paid channels to maintain consistency and impact.
Define and elevate the experiential presence at industry events, showrooms, and customer engagements.
Collaborate with Sales and Events to deliver immersive, identity-driven experiences that reinforce leadership in design and innovation.

Requirements

Bachelor’s degree required.
10+ years in brand strategy, strategic marketing, customer insights, competitive intelligence, or storytelling oriented roles.
Experience in architecture, design, lighting, hospitality, luxury, or innovation driven industries is highly preferred.
Proven ability to translate insights into strategic positioning, narrative frameworks, and creative direction.
Experience influencing senior leaders and aligning cross-functional teams.
Understanding of the specification community and the commercial customer landscape.
Ability to operate at both strategic and executional levels.
Exceptional communication and storytelling skills with the ability to inspire and align stakeholders.

Benefits

Competitive compensation and benefits package.

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12d ago

Brand Marketing Partner

thatgamecompany Los Angeles, CA 🇺🇸 Remote

Los Angeles, CA

12d ago

$79k - $145k/yr Full time Marketing Analytics Brand

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Job Description

thatgamecompany is seeking a Brand Marketing Partner to steer how our games reach, resonate with, and grow audiences. This role leads social strategy, creator partnerships, campaigns, and community growth across our published titles, combining creative storytelling with data-driven growth. Located in Los Angeles, CA (remote), the position offers a salary range of USD 78,500 to 145,000 per year.

Responsibilities

Craft and implement growth-oriented social and brand plans that reflect each game's distinctive identity
Design and launch digital and physical campaigns that achieve broad organic reach and engagement
Lead end-to-end influencer and creator programs, from scouting to outreach, production, launch, and performance tracking
Develop and nurture communities on Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into meaningful growth
Create content that travels across reactive posts, cultural moments, short-form video, and key campaign tentpoles
Build systems, playbooks, calendars, and metrics that make virality repeatable and learnable
Collaborate cross-functionally with Content, Production, and partner studios to craft narratives that expand our games' presence
Listen closely to players and creators, surfacing insights that shape communication strategy and product positioning

Requirements

Entrepreneurial and self-driven, comfortable operating in ambiguity, moving fast, and building from 0 to 1
Proven track record of building and scaling audience growth at a digital-first company
Sharp creative instinct paired with analytical discipline; you design campaigns worth sharing and know why they worked
Deep understanding of platform mechanics, creator culture, and audience behavior on TikTok, Instagram, YouTube Shorts, and emerging platforms
Excellent writing and communication skills with the ability to adapt voice across brands, audiences, and moments
Experience leading complex, cross-functional projects from concept to launch with precision and accountability
Familiarity with gaming communities and their cultures is a strong plus, with genuine curiosity for audiences underrepresented in gaming; the aim is to expand who games are for
Streaming and on-camera communication skills are a plus

Technologies

Discord
Steam
Reddit
TikTok
Instagram
YouTube Shorts

Benefits

Paid Time Off, Holidays and Two Weeks Winter Break
Medical, dental, and vision coverage for employees and their dependents from day one, with no waiting period
Pet Insurance
Compassionate leave for caring for family members
Pre-tax wellness stipend
Pre-tax work-from-home stipend
401K plan with company match
Mental health resources including Headspace membership and Employee Assistance Program
Discount portal for everyday goods and services
Employee inclusive and diversity initiatives such as Grow Together
Support for personal and professional development

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24d ago

Marketing Apprentice

Goodwind Development Corporation Dededo, GU

Dededo, GU

24d ago

Full time Marketing Apprentice Brand Positioning

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Job Description

Goodwind Development Corporation seeks a Marketing Apprentice to join the Marketing team at Micronesia Mall. This onsite role in Dededo, Guam reports to the Marketing Manager as a regular full-time position with a 40-hour workweek, providing hands-on exposure to sales marketing, branding, and market analysis within the mall environment.

Job Details

Location: Dededo, GU (onsite)
Department: Marketing
Reports to: Marketing Manager
Employment type: Regular Full-Time
Hours: 40 per week

Responsibilities

Execute a sales marketing plan for key accounts aimed at achieving targeted margins.
Study the company profile to understand marketing needs and inform strategy.
Leverage a range of marketing tools to produce promotional materials.
Develop and reinforce the company branding and positioning.
Prepare comprehensive marketing proposals and detailed plans.
Stay current with new marketing technologies and industry trends.
Analyze customer and market data to inform decisions.
Collaborate with the team to develop new design concepts.
Perform other duties as assigned.

Requirements

Solid understanding of marketing tools and technologies.
Strong collaboration skills and meticulous attention to detail.
Excellent written and verbal communication abilities.
Ability to comprehend written and verbal instructions.
Proficiency in Microsoft Office Suite and various design software.
Experience with market data analysis and research.
High school diploma or GED.
Must be able to regularly lift more than 50 pounds.
Ability to stand for extended periods.
Ability to walk for extended periods.
Ability to sit for long periods at a desk and work on a computer.

Technologies

Microsoft Office Suite
Design software

Apprenticeship Program Requirements

Must be a US citizen or resident alien.
Must be 18 years of age or older.
Must have resided in Guam for at least three consecutive years prior to entry into the program; Mayor's Verification must be submitted at hire.
Must be able to attend a minimum of two classes per semester as identified by the program coordinator while maintaining a 40-hour work week.

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Brand Positioning Marketing Jobs

Product Marketing Manager

Vice President, Brand Marketing

Brand Marketing Senior Manager - High End Architectural

Brand Marketing Partner

Marketing Apprentice

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