Brand Marketing Partner

thatgamecompany is seeking a Brand Marketing Partner to steer how our games reach, resonate with, and grow audiences. This role leads social strategy, creator partnerships, campaigns, and community growth across our published titles, combining creative storytelling with data-driven growth. Located in Los Angeles, CA (remote), the position offers a salary range of USD 78,500 to 145,000 per year.

Responsibilities

• Craft and implement growth-oriented social and brand plans that reflect each game's distinctive identity
• Design and launch digital and physical campaigns that achieve broad organic reach and engagement
• Lead end-to-end influencer and creator programs, from scouting to outreach, production, launch, and performance tracking
• Develop and nurture communities on Discord, Steam, Reddit, TikTok, Instagram, and emerging platforms, turning engagement into meaningful growth
• Create content that travels across reactive posts, cultural moments, short-form video, and key campaign tentpoles
• Build systems, playbooks, calendars, and metrics that make virality repeatable and learnable
• Collaborate cross-functionally with Content, Production, and partner studios to craft narratives that expand our games' presence
• Listen closely to players and creators, surfacing insights that shape communication strategy and product positioning

Requirements

• Entrepreneurial and self-driven, comfortable operating in ambiguity, moving fast, and building from 0 to 1
• Proven track record of building and scaling audience growth at a digital-first company
• Sharp creative instinct paired with analytical discipline; you design campaigns worth sharing and know why they worked
• Deep understanding of platform mechanics, creator culture, and audience behavior on TikTok, Instagram, YouTube Shorts, and emerging platforms
• Excellent writing and communication skills with the ability to adapt voice across brands, audiences, and moments
• Experience leading complex, cross-functional projects from concept to launch with precision and accountability
• Familiarity with gaming communities and their cultures is a strong plus, with genuine curiosity for audiences underrepresented in gaming; the aim is to expand who games are for
• Streaming and on-camera communication skills are a plus

Technologies

• Discord
• Steam
• Reddit
• TikTok
• Instagram
• YouTube Shorts

Benefits

• Paid Time Off, Holidays and Two Weeks Winter Break
• Medical, dental, and vision coverage for employees and their dependents from day one, with no waiting period
• Pet Insurance
• Compassionate leave for caring for family members
• Pre-tax wellness stipend
• Pre-tax work-from-home stipend
• 401K plan with company match
• Mental health resources including Headspace membership and Employee Assistance Program
• Discount portal for everyday goods and services
• Employee inclusive and diversity initiatives such as Grow Together
• Support for personal and professional development