Brand Marketing Specialist

Brand Marketing Specialist position at Dutch Bros Coffee in Tempe, AZ (hybrid).

Responsibilities

• Assist in shaping full marketing plans for product campaigns, defining goals and identifying target audiences.
• Examine market trends, competitor actions, and consumer behaviors to guide campaign strategies.
• Aid the innovation process by proposing creative solutions to boost campaign effectiveness.
• Support end-to-end execution of product campaigns, ensuring alignment with the campaign strategy.
• Partner with cross-functional teams to coordinate campaign activities, contributing to creative development, advertising, and promotions.
• Contribute to pricing and messaging positioning within campaigns to maximize engagement and sales.
• Help enhance brand reputation through creative menu and product design solutions.
• Recommend pricing positioning to maximize value and competitiveness.
• Ensure design elements align with the branding strategy and resonate with the target audience.
• Evaluate the performance of menu and product design strategies against ROI and KPIs.
• Assess the effectiveness of sales and advertising techniques in line with the branding strategy.
• Propose optimizations for design and promotional efforts to maintain branding consistency.
• Monitor and report on the performance of product campaigns, tracking ROI and KPIs.
• Analyze campaign data to identify areas for improvement and optimization.
• Collaborate with the Brand Manager to provide data-driven recommendations to enhance future campaigns.
• Analyze market trends related to menu and product design.
• Track competitor activities and consumer habits to identify differentiation opportunities.
• Gather and assess data on consumer preferences and emerging design trends.
• Other duties as assigned.

Requirements

• A bachelor’s degree in Marketing or Business Administration, or four years of comparable experience, required.
• At least one additional year in a brand marketing role or similar, required.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to translate ideas into actionable plans.
• Ability to work collaboratively in a team and manage multiple projects simultaneously.
• Analytical skills to measure and report on the effectiveness of branding efforts.

Job Qualifications

• A bachelor’s degree in Marketing or Business Administration, or four years of comparable experience, required.
• One additional year in a brand marketing role or similar, required.
• Excellent written and verbal communication skills.
• Creative thinking and the ability to translate ideas into actionable plans.
• Ability to work collaboratively in a team and manage multiple projects simultaneously.
• Analytical skills to measure and report on the effectiveness of branding efforts.

Location Requirement

• This role is located in Tempe, Arizona. This position is required to be in office 4 days per week (Mon-Thurs); Fridays are optional remote work days.

Support Campaign Strategy Development and Execute Campaign Launch

• Assist in developing comprehensive marketing plans for product campaigns, defining goals and target audiences.
• Analyze market trends, competitor activities, and consumer habits to inform campaign strategies.
• Support the innovation process by proposing creative solutions to enhance campaign effectiveness.
• Support the end-to-end execution of product campaigns, ensuring all elements are aligned with the campaign strategy.
• Collaborate with cross-functional teams to coordinate campaign activities, including contributions to creative development, advertising, and promotional efforts.
• Contribute to the effective positioning of pricing and messaging within campaigns to maximize engagement and sales.

Perform Reporting to Support Brand Enhancement and Strategy Optimization

• Contribute to the enhancement of brand reputation through creative menu and product design solutions.
• Make recommendations for position pricing to maximize value and competitiveness.
• Help ensure that design elements align with the branding strategy and resonate with the target audience.
• Evaluate the performance of menu and product design strategies against ROI and key performance indicators.
• Assess the effectiveness of sales and advertising techniques in line with the branding strategy.
• Make recommendations to optimize design and promotional efforts for consistency with branding goals.

Support Market and Performance Analysis, and Trends Assessment

• Monitor and report on the performance of product campaigns, measuring ROI and KPIs.
• Analyze campaign data to support the identification of areas for improvement and optimization.
• Partner with the Brand Manager to make data-driven recommendations to enhance future campaign strategies and tactics.
• Conduct analysis of market trends related to menu and product design.
• Monitor competitor activities and consumer habits to support the identification of opportunities for differentiation.
• Gather and assess data on consumer preferences and emerging design trends.
• Other duties as assigned.

Skills

• Detail orientation
• Project management
• Business curiosity
• Communication (written and verbal)
• Data analysis, including budget and KPIs
• Collaboration
• Adaptability

Physical Requirements

• In-Office Environment: Must be able to work in a busy, crowded, and loud office with frequent distractions and interruptions.
• Must be able to collaborate in-person with occasional impromptu in-person meetings.
• Office Conditions: Adaptability to typical office conditions, including air conditioning, heating, artificial lighting, and varying noise levels.
• Mobility: Sit, stand, reach, twist, stretch, and work at a desk for long periods; occasional lifting of up to 25 pounds.
• Hearing Requirements: Hearing must be sufficient or correctable to understand spoken information, including virtual meetings and phone calls; use of hearing aids or other assistive devices is acceptable if needed.
• Reading and Writing Proficiency: Proficient in English for processing documents, drafting reports, and following up on actions.
• Vision Requirements: Vision adequate or correctable to perform duties, including reading on a computer screen and using visual tools.
• Technology Proficiency: Proficient in operating a computer and office productivity tools.
• Effective Communication: Strong verbal and written communication skills for interaction with team members, clients, and stakeholders.

Compensation

Compensation: DOE