Vice President, Brand Marketing

Sprouts Farmers Market is seeking a seasoned marketing leader to own the brand and go-to-market strategy from its Phoenix headquarters. This on-site role centers on a customer-focused approach, guiding how the brand appears across every interaction while partnering closely with the Chief Customer Officer to drive traffic, sales, and sustained brand health.

Overview

The Vice President of Brand Marketing leads Sprouts' end-to-end marketing strategy and GTM framework. Based in Phoenix, this senior executive defines the brand’s strategic direction across all customer touchpoints, ensuring cohesive storytelling, disciplined execution, and measurable impact on sales and brand equity. A strong customer-centric orientation and collaboration with the Chief Customer Officer are essential.

Responsibilities

• Own the enterprise marketing strategy and go-to-market framework, including planning processes, timelines, and execution cadence across the organization.
• Translate corporate and merchandising priorities into integrated marketing plans that drive traffic, sales growth, and long-term brand equity.
• Serve as the primary marketing partner to Merchandising and Operations to align forecasts, campaign priorities, and investment decisions.
• Establish and monitor KPIs tied to brand health, customer engagement, traffic, and sales performance; adjust strategy based on performance and insights.
• Set the overall brand vision, positioning, standards, and storytelling approach, ensuring consistency across all channels and customer experiences.
• Partner with Creative leadership to define creative strategy and oversee concept-to-execution across campaigns, content, and store environments.
• Ensure all customer-facing messaging strengthens the Sprouts brand and reinforces trust, relevance, and differentiation.
• Build and lead a strong marketing operations capability, ensuring disciplined planning, prioritization, resource allocation, budgeting, and delivery.
• Establish scalable processes that enable speed, clarity, and accountability across campaigns and channels.
• Manage agency relationships and external partners, ensuring high standards, ROI discipline, and alignment to strategy.
• Provide executive oversight of public relations and brand reputation, including earned media strategy, issues management, and key announcements.
• Ensure consistent messaging across paid, owned, and earned channels in partnership with corporate communications.
• Lead field marketing and in-store activation strategies that bring national campaigns to life locally and drive measurable store-level impact.
• Ensure alignment between brand strategy, promotional activity, seasonal priorities, and in-store execution including new store openings.
• Lead, inspire, and develop a high-performing brand marketing organization focused on strategic impact and executional excellence.
• Create clarity around roles, decision rights, and ways of working across internal teams and partners.
• Stay ahead of industry trends and competitive shifts, proactively evolving strategy to address opportunities and challenges.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 15+ years of progressive marketing leadership experience, including significant time at the VP or senior leader level.
• Retail or Quick-Service Restaurant industry experience.
• Proven success owning enterprise marketing strategy and go-to-market execution in a complex, cross-functional environment.
• Demonstrated expertise in Marketing operations and planning.
• Demonstrated expertise in Public relations and brand communications.
• Demonstrated expertise in Field marketing and local activation.
• Demonstrated expertise in Social media and digital brand strategy.
• Strong track record of leveraging customer insights and data to inform strategy and drive results.
• Experience leading and influencing through agencies and external partners.
• Exceptional executive communication, influence, and leadership skills.

Benefits

• Competitive pay
• Sick time plan to support you or your immediate family’s health
• Vacation accrual plan
• Opportunities for career growth
• 15% discount for you and one other household member on all Sprouts purchases
• Flexible schedules
• Employee Assistance Program (EAP)
• 401(K) retirement plan with a generous company match
• Company paid life insurance
• Contests and appreciation events throughout the year
• Bonus based on company and individual performance
• Affordable medical, dental, and vision coverage
• Health Savings Account with company match
• Pre-tax Flexible Spending Accounts for healthcare and dependent care
• Company paid short-term disability coverage
• Paid parental leave for both mothers and fathers
• Paid holidays
• DailyPay availability

Get Paid Every Day

Sprouts offers DailyPay to eligible employees, allowing you to transfer earned wages before payday at no extra cost. You can access funds the next business day. Learn more at the DailyPay partner page: https://www.dailypay.com/partners/sprouts-farmers-market/.

This role is based at our Support Office in Phoenix, AZ. Candidates must reside in the area or be willing to relocate to be considered.