VP, Communications & Marketing

Lead communications and marketing for Easterseals DC MD VA as the organization grows awareness, strengthens donor relationships, and drives enrollment and community impact. This onsite VP role in Silver Spring, MD combines strategic leadership, measurable performance, and mission-focused storytelling, with direct collaboration across the SLT, Program leadership, Development, and the Marketing and Communications Team. You will report to the President & CEO and help ensure marketing activities are planned, monitored, and continuously improved.

How you’ll create impact

• Own the integrated brand and customer segment strategy by executing, measuring outcomes, and continuously enhancing related communications and marketing activities
• Build awareness of the organization’s work and the value created for the community
• Drive leads and enrollment across programs to support growth
• Grow the donor base and increase funds raised
• Strengthen employee recruiting and retention through effective internal and external messaging

What you’ll be responsible for

• Partner with the Board (especially the Marketing Committee), the SLT, Program leadership, Development, and the Marketing and Communications Team
• Engage reporters and social media influencers, including support opportunities such as media sponsorships and pro bono agency work
• Develop and implement marketing plans, optimizing and revising them as needed to drive results
• Leverage experience across paid, owned, and earned channels, including creative and content development, media planning, partnerships, and PR
• Develop affiliate messaging and maintain talking point documents and brand voice guidelines
• Oversee development of creative assets
• Manage an annual operating plan, including a communications calendar and budget
• Oversee media relations and maintain collaborative relationships with key media outlets and reporters, including expansion of the media database
• Serve as the Communications & Marketing liaison to the Board Marketing Committee, providing regular strategic and performance updates
• Lead executive media engagement, coach other executives and Board members for appearances, and continuously enhance the crisis communications plan
• Ensure key activities are performed, measured, and monitored while building team capability over time
• Establish and monitor marketing KPIs and report progress through dashboards to senior management and the Board
• Coach and mentor Communications & Marketing staff to improve skills, performance, and engagement
• Ensure marketing and communications operate effectively and efficiently across digital, PR, earned media, written and video materials (including client story videos and event collateral), and advertising and signage

What you bring

• Strategic leadership of marketing and communications with a metrics-based management approach and high-quality, impactful communications
• Strong understanding of paid, owned, and earned channels and experience building and executing marketing plans
• Exceptional oral and written communication skills with executive presence for the public, media, and the Board
• Passion for the Easterseals mission
• Proven ability to motivate staff and volunteers
• Experience overseeing and tracking budgets
• Strong time management and a bias toward action
• At least ten years of marketing and communications experience
• At least five years of management experience
• Willingness to work occasional evenings and weekends (events, press contacts)
• Bachelor’s degree or equivalent military service experience

Desired qualifications

• MBA or master’s degree in a related field
• Demonstrated ability to engage press and/or social media influencers

Compensation & values

Salary: USD 145,000 per year. This role is onsite in Silver Spring, MD.

• Respect: We treat one another fairly and value the uniqueness and dignity of each community member, honoring participant choices and goals.
• Responsibility: We share an obligation to take appropriate actions that benefit the organization and its participants while being good stewards of resources.
• Integrity: We conduct business ethically, communicate openly and honestly, and speak up when corrections are needed.
• Innovation: We embrace new ideas, take measured risks, and find better ways to help more people.
• Care: We show compassion, assume the best, and strive to live our mission each day.

To apply

Contact Tracey Williams, Vice President of Human Resources, at [email protected].