Marketing Jobs in El Cerrito, CA

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Director of Marketing and Communications

Bay Area Community Resources El Cerrito, CA

El Cerrito, CA

Today

$130k - $140k/yr Full time Marketing Communications Management

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Job Description

Lead BACR’s marketing and communications function across internal alignment, brand visibility, and crisis readiness for the San Francisco Bay Area.

Responsibilities

Develop and run an internal communication strategy that keeps staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals.
Create procedures, norms, and processes that support thoughtful, consistent flow of leadership updates, policies, and strategic decisions from the Executive Team and Senior Leadership Team (SLT) to all staff.
Act as the primary Community Manager for the intranet platform Workvivo, using it to recognize achievements, reinforce culture, boost morale, and strengthen connection across all sites.
Maintain a consistent look, feel, and tone across internal channels, newsletters, and announcements to ensure cohesive, professional brand identity.
Build bridges between senior leadership and staff through opportunities for open dialogue, transparent updates, and two-way engagement (including All-Staff meetings, Q&As, and leadership messages).
Partner with People & Culture, Finance, and Senior Leadership to develop inclusive messaging for organizational initiatives, policy updates, and official positions on topical or social issues.
Drive initiatives aligned with Strategic Plan Goal 7: “Elevate our brand and external presence to increase our influence and impact.”
Serve as a thought partner on BACR positioning, balancing elevating the core BACR brand versus supporting individual program identities (House of Brands vs. Branded House).
Oversee updates to websites, social media accounts, annual reports, and organizational profiles (including GuideStar) to ensure brand consistency and engaging storytelling.
Coordinate executive visibility, including preparation of the CEO and SLT for conference presentations, community events, key external appearances, and organization-wide announcements.
Monitor current events and coordinate quick-turnaround responses; lead crisis communications strategy in partnership with leadership.
Align communications strategy with fundraising goals and donor engagement by partnering with the CEO, Executive Directors, and Development and Government Relations teams.

Requirements

7+ years of progressive leadership experience in marketing, internal/external communications, public relations, or brand strategy (nonprofit or social impact sector preferred).
Proven experience designing internal communication systems for large, geographically distributed teams.
Strong ability to synthesize high-volume, multi-program operations into concise, persuasive narratives for executive audiences and major funders.
Familiarity with brand architecture concepts (House of Brands vs. Branded House) and campaign execution.
Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility (CSR) initiatives.
Proven track record managing crisis communications and executive thought leadership programs.
Experience managing internal communication platforms and tools, including Workvivo and Slack, plus modern web and social management tools.

Technologies

Workvivo
Slack
GuideStar

Compensation

USD 130,000 - 140,000 per year

Benefits

Medical
Wellness/mental health benefit
Dental
Vision
Life insurance
FSA (medical, dependent, transit)
Hospital indemnity
Retirement
WellHub
Pet Insurance
Employee assistance program
Wellness fair
People-centered work culture
Ability to make an impact in your community through mission-driven work
Vacation
Sick
15 holidays
Parental and medical leave policy
Mental health days
Conference opportunities
Regular training opportunities
Professional development week

Location & Work Setup

Hybrid in the San Francisco Bay Area (El Cerrito, CA)
Remote work possible, with occasional meetings required at the BACR office or other locations
Some travel may be required, not expected to be significant

Mindsets

Belief in storytelling and the ability to distill complex topics into clear, engaging narratives.
Strong communication skills, written and verbal, focused on concise and compelling messaging.
Ability to consider how messages sound, feel, and land for diverse audiences.
Comfort managing multiple priorities and staying energized in fast-moving situations.
Ability to manage up, move projects forward, and hold people accountable.
Energy, creativity, commitment, and passion tied to mission-driven work.

Strategic Plan Alignment

Strategic Plan Goal 7: Elevate our brand and external presence to increase our influence and impact

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