Director of Marketing and Communications

Lead BACR’s marketing and communications function across internal alignment, brand visibility, and crisis readiness for the San Francisco Bay Area.

Responsibilities

• Develop and run an internal communication strategy that keeps staff informed, valued, and aligned with BACR’s mission, vision, and strategic goals.
• Create procedures, norms, and processes that support thoughtful, consistent flow of leadership updates, policies, and strategic decisions from the Executive Team and Senior Leadership Team (SLT) to all staff.
• Act as the primary Community Manager for the intranet platform Workvivo, using it to recognize achievements, reinforce culture, boost morale, and strengthen connection across all sites.
• Maintain a consistent look, feel, and tone across internal channels, newsletters, and announcements to ensure cohesive, professional brand identity.
• Build bridges between senior leadership and staff through opportunities for open dialogue, transparent updates, and two-way engagement (including All-Staff meetings, Q&As, and leadership messages).
• Partner with People & Culture, Finance, and Senior Leadership to develop inclusive messaging for organizational initiatives, policy updates, and official positions on topical or social issues.
• Drive initiatives aligned with Strategic Plan Goal 7: “Elevate our brand and external presence to increase our influence and impact.”
• Serve as a thought partner on BACR positioning, balancing elevating the core BACR brand versus supporting individual program identities (House of Brands vs. Branded House).
• Oversee updates to websites, social media accounts, annual reports, and organizational profiles (including GuideStar) to ensure brand consistency and engaging storytelling.
• Coordinate executive visibility, including preparation of the CEO and SLT for conference presentations, community events, key external appearances, and organization-wide announcements.
• Monitor current events and coordinate quick-turnaround responses; lead crisis communications strategy in partnership with leadership.
• Align communications strategy with fundraising goals and donor engagement by partnering with the CEO, Executive Directors, and Development and Government Relations teams.

Requirements

• 7+ years of progressive leadership experience in marketing, internal/external communications, public relations, or brand strategy (nonprofit or social impact sector preferred).
• Proven experience designing internal communication systems for large, geographically distributed teams.
• Strong ability to synthesize high-volume, multi-program operations into concise, persuasive narratives for executive audiences and major funders.
• Familiarity with brand architecture concepts (House of Brands vs. Branded House) and campaign execution.
• Demonstrated success aligning organizational storytelling with philanthropic trends, government grant priorities, and corporate social responsibility (CSR) initiatives.
• Proven track record managing crisis communications and executive thought leadership programs.
• Experience managing internal communication platforms and tools, including Workvivo and Slack, plus modern web and social management tools.

Technologies

• Workvivo
• Slack
• GuideStar

Compensation

• USD 130,000 - 140,000 per year

Benefits

• Medical
• Wellness/mental health benefit
• Dental
• Vision
• Life insurance
• FSA (medical, dependent, transit)
• Hospital indemnity
• Retirement
• WellHub
• Pet Insurance
• Employee assistance program
• Wellness fair
• People-centered work culture
• Ability to make an impact in your community through mission-driven work
• Vacation
• Sick
• 15 holidays
• Parental and medical leave policy
• Mental health days
• Conference opportunities
• Regular training opportunities
• Professional development week

Location & Work Setup

• Hybrid in the San Francisco Bay Area (El Cerrito, CA)
• Remote work possible, with occasional meetings required at the BACR office or other locations
• Some travel may be required, not expected to be significant

Mindsets

• Belief in storytelling and the ability to distill complex topics into clear, engaging narratives.
• Strong communication skills, written and verbal, focused on concise and compelling messaging.
• Ability to consider how messages sound, feel, and land for diverse audiences.
• Comfort managing multiple priorities and staying energized in fast-moving situations.
• Ability to manage up, move projects forward, and hold people accountable.
• Energy, creativity, commitment, and passion tied to mission-driven work.

Strategic Plan Alignment

• Strategic Plan Goal 7: Elevate our brand and external presence to increase our influence and impact