Prince George’s County EDC is seeking a Marketing Communications Manager to lead the corporation’s marketing and communications function under the direction of the Vice President of Policy and Public Relations. In this hybrid role based in Upper Marlboro, MD, you will develop and deliver integrated marketing and communications strategy that supports economic development programs, builds brand consistency, and strengthens engagement across digital channels, media relations, and community partnerships.
The Director of Marketing and Communications guides the organization’s brand, campaigns, website, digital platforms, publications, media materials, and event promotion. Working across departments, you will ensure public information is accurate, timely, and consistent, while directing communications staff and coordinating external partners. The position is structured as a minimum four-year leadership term to support continuity and long-range planning, subject to applicable employment policies.
Key Responsibilities
- Develop and implement the corporation’s annual marketing and communications strategy and detailed plans in alignment with organizational goals and direction from the Vice President of Policy and Public Relations.
- Lead integrated marketing campaigns for PGCEDC programs, services, announcements, and business opportunities, including audience, message, channel, schedule, budget, and measures of success.
- Oversee creation and distribution of press materials, speeches, presentations, advertisements, brochures, reports, digital content, video, and other promotional materials, maintaining high quality and a consistent brand image.
- Coordinate day-to-day media inquiries and relationships with the Vice President; prepare executive talking points and interview materials; support crisis communications and reputation management through established approval processes.
- Manage the corporation’s website, social media, email outreach, and digital platforms, ensuring program, event, news, and service information is accurate, accessible, and current.
- Set communications and promotion plans for corporate events and external engagements, coordinating with logistics, vendors, partners, and other departments to support execution.
- Prepare and manage the annual marketing and communications budget, allocating resources across campaigns, creative services, events, advertising, platforms, and promotional materials, while monitoring expenditures and approvals.
- Conduct audience and market research and review performance across website, social media, campaigns, and media to inform recommendations and report outcomes to leadership.
- Supervise, coach, and evaluate the Communications Specialist, Graphic Designer, and Digital Media Producer; set work priorities, support professional development, and oversee interns and creative or communications vendors.
- Oversee CRM-related communications, marketing automation, and other digital tools used to manage outreach and improve the corporation’s online presence.
- Maintain productive partnerships with government agencies, business organizations, community groups, and media contacts to extend reach of PGCEDC programs and initiatives.
- Plan for future growth of the marketing and communications function, including a Marketing Manager position if approved and funded, and develop processes and internal talent to sustain continuity.
Requirements
- Strong knowledge of integrated marketing, public relations, digital media, brand management, audience research, crisis communications, and performance analytics.
- Knowledge of economic development or public sector communications is desirable.
- Progressive marketing and communications experience with demonstrated responsibility for strategy, staff supervision, budgets, campaigns, media relations, and cross-department projects.
Technologies
- CRM-related communications
- Marketing automation
Benefits
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Performance Measurements
- Develop and deliver annual communications plans aligned with PGCEDC priorities and approved budgets.
- Deliver accurate, high-quality marketing and communications materials on schedule.
- Maintain consistent brand standards and timely content across print and digital channels.
- Coordinate media responses and sensitive communications with the Vice President.
- Measure campaign and channel performance and adjust strategy to improve results.
- Communicate priorities and deadlines clearly and develop a productive communications team.
- Manage staff, vendors, projects, and budgets within approved expectations.
Compensation: USD 85,000 - 90,000 per year. Location: Upper Marlboro, MD 20774 (hybrid). Education: Bachelor’s degree in marketing, communications, public relations, journalism, or a related field (preferred).
