Vice President of Marketing & Communications

Lead the Elizabeth Dole Foundation’s integrated marketing and communications strategy to expand brand awareness and drive execution across key programs and advocacy priorities.

Responsibilities

• Direct the day-to-day integrated marketing and communications plan to advance the Foundation’s strategic priorities, programs, and advocacy goals
• Maintain an organization-wide marketing and communications calendar coordinating launches, events, partner moments, and awareness campaigns
• Partner with Development, Programs, Community Engagement, and Government Affairs teams to build annual and campaign-level plans with shared objectives, timelines, and success measures
• Represent marketing and communications in senior-level planning and cross-departmental initiatives
• Support brand research, positioning, and visual identity rollout in partnership with leadership, staff, and agency partners
• Own execution of strategies designed to grow national awareness of the Foundation, programs, and the needs of military and veteran caregivers among key audiences
• Steward the Foundation’s visual identity to ensure brand consistency across platforms, materials, and communications
• Oversee creation and production of marketing collateral, creative assets, and designed materials, directing graphic design and creative services (in-house, freelancers, and agency partners)
• Oversee the Foundation’s digital presence including strategy, design, content management, user experience, and ongoing website optimization
• Oversee website vendors, developers, and technical partners
• Monitor web analytics and apply data to improve traffic, engagement, and conversion toward Foundation goals
• Develop and execute paid media and advertising strategy across digital, social, search, streaming, broadcast, and out-of-home channels as appropriate
• Set campaign objectives, audience targeting, and budget allocation; oversee media planning and buying (in-house or with agency partners)
• Measure performance against goals, report on return on investment, and adjust strategy based on results
• Develop and execute cause marketing campaigns aligned to corporate partners’ brands and the Foundation’s mission
• Identify and cultivate new cause marketing opportunities with companies, brands, and retailers
• Coordinate with Development and Communications teams to integrate cause marketing into broader fundraising and awareness strategies
• Own fulfillment of marketing and communications benefits in partner agreements, including recognition, logo placement, social/digital content, and event visibility
• Supervise, mentor, and develop Marketing Director, Senior Communications Coordinator, and part-time Graphic Designer
• Identify, evaluate, and manage marketing/communications vendors, agencies, and consultants
• Build and maintain reporting frameworks demonstrating marketing and communications impact to internal and external stakeholders

Requirements

• Bachelor’s degree in marketing, communications, public relations, or a related field; advanced degree a plus
• 12-15 years of progressive marketing experience, including at least 5 years in a senior or director-level role
• Demonstrated success managing and developing staff
• Proven track record leading brand strategy and brand awareness campaigns
• Experience developing and managing paid media and advertising strategies and budgets with measurable results
• Demonstrated ability to manage high-profile partnership activations and deliver sponsor/partner benefits
• Experience overseeing website strategy and management, including work with CMS platforms (e.g., WordPress, Drupal) and web analytics
• Strong graphic design sensibility to direct creative work and provide constructive feedback
• Strong analytical skills using data and research to drive decisions
• Exceptional written and verbal communication skills with ability to synthesize complex information into accessible content
• Highly organized leader who can manage multiple priorities in a fast-paced environment
• Demonstrated commitment to, or knowledge of, issues affecting military families, veterans, or caregiving

Preferred

• Experience in mission-driven organizational settings
• Experience with cause-related marketing campaigns and corporate partnership activation
• Experience aligning marketing and communications with community engagement or grassroots outreach
• Familiarity with donated media, ad grants, and PSA distribution
• Experience managing agency and vendor relationships and contracts
• Proficiency with design tools (e.g., Adobe Creative Suite, Canva for Enterprise)
• Knowledge of Section 508 accessibility standards and inclusive design practices

Tech / Tools

• WordPress
• Drupal
• CMS platforms
• Web analytics

Benefits

• Company contributions towards medical insurance
• Company-paid dental and vision insurance
• Company-paid life insurance
• Short- and long-term disability
• Paid time off including paid holidays
• Paid parental leave
• Retirement plan with automatic company match
• Option to contribute towards a Flexible Savings Account for eligible medical, dependent care, parking and transit expenses
• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Environment

• Hybrid work environment; work at least three days per week from the Washington, D.C. office
• Ability to work in a virtual or office environment with frequent interaction via telephone, videoconference, IM, and email with EDF’s national team
• Ability to sit for extended periods and work at a computer monitor and phone
• Individuals with mental or physical disabilities (as defined by the Americans with Disabilities Act) may be eligible if essential functions can be performed with reasonable accommodations

Location: Washington, DC (onsite)

Compensation: USD 125,000 - 150,000 per year

Reports to: Chief Marketing and Communications Officer