Regional Marketing Manager

The Regional Marketing Manager plays a key role in strengthening the Highgate Hawaii regional portfolio through demand-generating property marketing initiatives. This onsite position in Honolulu, HI oversees end-to-end marketing execution across multiple channels while representing both the property and regional brands.

Role Summary

The Regional Marketing Manager elevates the Highgate Hawaii regional portfolio by implementing and evolving property marketing strategies. The position supports marketing efforts across e-commerce, advertising, paid media, social media, events, and promotions, and acts as a property and regional brand ambassador.

Responsibilities

• Partner with sales and revenue teams to develop, implement, and manage property marketing plans and partnership opportunities, driving brand awareness, deeper customer loyalty, increased market share, and top-line conversion.
• Manage partner agencies day to day, including oversight of scopes of work, deliverables, channel strategy, and performance.
• Oversee the health and accuracy of public-facing brand channels and guest platforms.
• Develop and implement e-marketing and paid digital advertising strategies across property channels, including e-blasts, e-brochures/modules, e-proposals, social media, traditional advertising, affiliates, and web and blog content.
• Align with business objectives and quarterly and annual goals to drive SEO/GEO and paid media strategy across e-commerce channels.
• Review channel performance reporting and data analytics regularly, providing actionable insights.
• Assist with marketing budget development and manage applied funds.
• Coordinate with hotel operations teams to plan, promote, and organize special events that generate demand and enhance brand visibility and market positioning.
• Educate stakeholders on marketing Brand Standards to ensure compliance.
• Lead planning and execution of photo and video shoots on property, ensuring alignment with brand standards and storytelling goals, and manage the hotel’s photo libraries and public visual identity.
• Manage event marketing activities, including signage, collateral, and multi-channel promotion (in-house, social, direct mail, etc.).
• Vet, coordinate, and manage on-property influencer stays and activations aligned to resort brand values and audience, tracking deliverables and performance.
• Support vetting, hosting, and coordination of media visits, press tours, and FAM trips to secure earned media coverage and positive exposure, tracking deliverables and performance.
• Ensure regular updates of content assets to reflect business objectives, seasonality, promotions, and key property selling points.
• Collaborate on campaigns that incorporate F&B, spa/wellness, sustainability, and cultural programs to present a cohesive brand story.
• Present results, strategies, and thought leadership to ownership and stakeholder groups.
• Maintain the internal Highgate hotels portals with up-to-date property information, including photographs, fact sheets, releases, and sales collateral.
• Serve as a property and brand ambassador and engage in external networking on behalf of the company.
• Support senior management with strategic planning, market research, presentation development, and other requests.
• Create monthly reports and monitor benchmarks to measure KPIs and ROIs for marketing campaigns.
• Monitor trends across marketing, e-commerce, digital, social, traditional, and emerging channels.

Requirements

• Minimum 3 to 5 years of experience in the Marketing/Communications industry, with hospitality industry experience essential.
• Proven ability to develop and implement demand-generation marketing strategies for individual properties, including ROI and KPI metrics.
• Proficiency in Microsoft Office, Canva, and GA4.
• Strong presentation and communications skills, verbally and in writing.
• Demonstrated ability to develop and maintain relationships with GMs, Sales and Revenue leaders, the Regional team, and media representatives.
• Strong project management and organizational skills.
• Ability to organize focused and exclusive events.
• Knowledge of social media and content creation.
• Ability to deliver digital, print, and collateral marketing materials.
• Ability to work efficiently in a high-pressure environment with flexible hours as needed.
• Exceptional attention to detail and follow-up.
• Competence with desk work for extended periods and light work involving occasional exertion up to 20 pounds and/or up to 10 pounds frequently or constantly.
• Maintain a warm, friendly demeanor and communicate effectively with employees and guests.
• Ability to listen to, understand, and clarify concerns raised by employees and guests.
• Ability to multitask, prioritize, meet deadlines, attend required meetings and trainings, and maintain regular attendance per scheduling needs.
• Maintain standards of personal appearance and grooming, including attire that meets dress code requirements and a nametag.
• Comply with Highgate Hotel standards and regulations to support safe and efficient hotel operations.
• Maintain confidentiality, show initiative, cross-train in related areas, handle problems, anticipate and prevent issues, and perform other duties as requested by management.

Tools & Technologies

• Microsoft Office
• Canva
• GA4

Benefits

• Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance.
• 401(k) Retirement Plan with employer matching contributions.
• Paid holidays.
• Paid vacation and paid sick leave (provided in accordance with applicable law).
• Employee assistance program (EAP).
• Educational opportunities and tuition reimbursement.
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law.
• Regional paid time off details vary by location (Washington, Colorado, California, and City of Los Angeles policies are provided in the posting).

Compensation & Posting Information

• Compensation type: Yearly
• Posting date: Sept 16, 2026
• Open duration: Will remain open for at least 75 days