The Marketing Manager will design, manage, and scale high impact display programs through the Amazon DSP for internal advertisers. This role requires close collaboration with internal partners and external agencies to drive measurable results and inform product roadmaps.
Location
New York, NY (onsite)
Salary
USD 86,700 - 151,700 per yearly
Experience
Minimum 4 years of professional non-internship marketing experience
Responsibilities
- Partner with internal stakeholders and external agency teams to distill marketing objectives and translate insights into targeted ADSP solutions that deliver measurable outcomes.
- Integrate internal demand signals with agency voice-of-customer to guide and accelerate Amazon DSP platform innovation.
- Identify third-party supply sources and ADSP feature requirements that enable agency-of-record adoption of ADSP for internal programs.
- Develop and refine campaign delivery frameworks with agency partners, continually collecting performance insights to maximize program value.
- Regularly review operational workflows to identify inefficiencies and reduce cost-to-serve across programs.
- Advocate for Amazon Advertising solution development by documenting feature gaps, drafting requirements, and presenting compelling business cases to internal Ad Tech teams.
- Develop and promote new programmatic initiatives that leverage emerging ad tech capabilities and supply innovations.
- Collaborate with Ad Tech and product teams to co-create and execute ambitious roadmaps with clearly defined accountability.
- Define success metrics with internal marketers and agency partners, design structured experiments, and perform in-depth data analysis to surface actionable opportunities.
- Oversee end-to-end campaign management consulting across diverse audience segments, inventory sources, and ad formats, ensuring delivery excellence and ongoing optimization.
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience delivering paid media campaigns spanning TV, print ads and digital/social channels
Technologies
- Amazon DSP (ADSP)
- Excel
- Tableau
Benefits
- Health coverage including medical, dental, vision, and prescription
- Basic life and AD&D insurance
- Supplemental life coverage option
- Employee Assistance Program (EAP)
- Mental health support
- Medical advice line
- Flexible Spending Accounts
- Adoption and surrogacy reimbursement
- 401(k) with company matching
- Paid time off
- Parental leave
- Sign-on bonus
- Restricted stock units (RSUs)
A Day in the Life
Your morning begins with reviewing live campaign dashboards across the Amazon DSP, spotting a delivery anomaly before the agency does. By mid morning, you join a strategy call with Hold Co agency strategists to align an advertiser brief for new CTV inventory. After lunch, you analyze performance data and uncover an audience insight that reshapes targeting for a major initiative. In the afternoon, you participate in a product sync with Amazon DSP product leads to advocate a feature enhancement.
About the Team
The Amazon Digital Advertising (ADA) Agency Engagement team operates at the intersection of marketing innovation and ad technology. Its mission is to empower Amazon's internal marketing teams by partnering with world-class agencies such as OMG, WPP, and Dentsu to execute high impact digital advertising through the Amazon DSP. The team acts as Customer Zero, using each campaign to advance marketing goals while shaping the product roadmap for Amazon DSP. The culture emphasizes curiosity, ownership, and relentless improvement.
