VP of Digital Marketing

Results-driven Vice President of Digital Marketing to lead and scale digital lead generation and drive revenue growth across all digital channels.

Responsibilities

• Drive top-line growth by optimizing digital lead generation across channels
• Create and implement a comprehensive multi-channel digital marketing plan spanning paid search, paid social, display advertising, SEO, email, affiliate marketing, and more
• Monitor and optimize cost per lead (CPL), cost per acquisition (CPA), and return on investment (ROI)
• Assemble, guide, and develop a high-performing digital marketing team
• Oversee relationships with lead-generation vendors, agencies, and media partners
• Collaborate with sales and operations to ensure lead quality and pipeline efficiency
• Implement and maintain tracking systems, attribution models, and reporting dashboards
• Identify new growth opportunities across emerging channels and technologies
• Own the digital marketing budget and allocate spend efficiently

Requirements

• Minimum five years in digital marketing with emphasis on performance marketing and lead generation
• Proven track record of scaling revenue through digital channels
• In-depth knowledge of Google Ads, Meta (Facebook/Instagram), YouTube, programmatic display, and SEO
• Experience managing large annual budgets, preferably $1M+
• Strong analytical mindset with experience using Google Analytics, CRM platforms, and attribution tools
• Experience collaborating with or managing lead generation vendors and aggregators
• Solid leadership, communication, and team-building abilities
• Ability to balance strategic planning with hands-on execution in a fast-paced environment

Technologies

• Google Ads
• Meta (Facebook/Instagram)
• YouTube
• Programmatic display
• SEO
• Google Analytics
• CRM platforms
• Attribution tools
• Salesforce

Preferred Experience

• Experience in home services, home improvement, or other high-volume lead generation sectors
• Familiarity with Salesforce or similar CRM platforms

What Success Looks Like

• Sustained growth in qualified lead volume
• Improved lead-to-sale conversion rates
• Lower cost per lead while maintaining or improving quality
• Strong alignment among marketing, sales, and operations teams

Compensation

From $150,000 per year

Benefits

• Competitive base salary plus performance-based bonus
• Health, dental, and vision insurance
• Paid time off
• 401(k) with employer matching
• Life insurance
• Vision insurance

Work Location

Newark, DE onsite