EXPERIENCED Digital Marketing Specialist
Job Description
Hangout Hospitality Group is looking for a seasoned Digital Marketing Specialist to take ownership of the brand’s online presence and drive measurable results. This onsite role in Gulf Shores, Alabama combines creative planning with data-driven optimization, focusing on lead generation, market insights, and ongoing refinement of digital strategies. The successful candidate will bring experience with website backends and ad placement to bear on campaigns that elevate the company’s visibility and reputation.
Responsibilities
- Design and execute a comprehensive digital marketing plan aligned with business goals
- Conceptualize and produce visual assets for campaigns and promotional activities
- Oversee the calendar of digital marketing initiatives
- Maintain and monitor the company’s online presence and reputation
- Supervise the creation and upkeep of social media content
- Measure and monitor the performance of digital marketing efforts
- Develop and refresh regular digital marketing reports
- Manage the digital marketing budget and allocate resources accordingly
Requirements
- Experience with marketing automation platforms
- Proficiency with Google Ads and Google Analytics
- Understanding of web publishing processes
- Familiarity with SEO tools
- Excellent verbal and written communication abilities
- Strong interpersonal skills
- Robust problem-solving capabilities
- Ability to collaborate effectively within a team
- Excellent time-management capabilities
- Strong multi-tasking ability
- Solid analytical capabilities
- Meticulous attention to detail
- Capacity to prioritize tasks and meet deadlines
- Comfort working in a fast-paced environment
- HANHHG
Technologies
- Google Ads
- Google Analytics