Digital Marketing Specialist

CDF Distributors is seeking a Digital Marketing Specialist to own organic growth and content across social platforms, from strategic planning to day-to-day execution. This onsite role is based in Gallatin, Tennessee.

Summary

The role focuses on building and maintaining a robust organic presence across social channels, driving meaningful engagement and measurable outcomes through both strategy and execution.

Responsibilities

• Develop, carry out, and refine an organic growth strategy across social platforms, keeping pace with trends and platform algorithms.
• Produce high quality, original content including photos, videos, graphics, and copy for LinkedIn, Instagram, Facebook, and YouTube Shorts.
• Own and coordinate the content calendar for social and email, ensuring alignment with broader marketing and ecommerce initiatives.
• Monitor brand mentions, respond to reviews, and actively engage with audiences on Google, Facebook, Instagram, YouTube, Reddit, and other communities.
• Plan and execute campaigns with segmentation, A/B testing, and performance tracking to drive tangible results.
• Track key performance indicators such as engagement, reach, conversions, and sentiment, using insights to refine strategy and demonstrate impact.
• Collaborate with internal teams and external partners to ensure content is consistent, on brand, and effective.

Requirements

• Strong understanding of social platforms and management tools
• Experience with Canva and/or Adobe Creative Suite
• Experience with an email marketing platform
• Basic photography and video editing skills
• Sharp copywriting and storytelling ability
• Ability to juggle multiple projects without missing deadlines
• 2–3 years in digital marketing or a similar role
• Social media marketing: 3 years (Required)
• Bachelor’s degree (Required)

Technologies

• Canva
• Adobe Creative Suite

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

What You'll Own

• Social Media That Performs — plan, execute, and optimize the organic strategy across platforms, staying ahead of trends and algorithms.
• Content That Stops the Scroll — create high quality, original content for LinkedIn, Instagram, Facebook, and YouTube Shorts.
• Content Strategy That Connects — own and manage the content calendar across social and email, aligned with broader marketing and ecommerce initiatives.
• Be the Voice of the Brand — monitor mentions, respond to reviews, and engage with audiences across Google, Facebook, Instagram, YouTube, Reddit, and more.
• Email That Converts — plan and execute campaigns with segmentation, A/B testing, and performance tracking that drives results.
• Data-Driven Growth — track KPIs such as engagement, reach, conversions, and sentiment, and use insights to refine strategy and prove impact.
• Collaborate Across Teams — work with internal teams and external partners to ensure outputs are consistent, on-brand, and effective.

What You Bring

• Strong understanding of social platforms and management tools
• Experience with Canva and/or Adobe Creative Suite
• Email marketing platform experience
• Basic photography and video editing skills
• Sharp copywriting and storytelling ability
• Ability to juggle multiple projects without dropping the ball

What Makes You a Fit

• You think like a strategist and execute like a creator
• You proactively bring ideas rather than waiting for direction
• You care about performance as well as aesthetics
• You understand how content ties to real business outcomes

Compensation

$53,000 – $75,000/year (based on experience)

Job Type

Full-time

Pay

$53,000.00 - $75,000.00 per year

Application Question(s)

• Which previous role have you used Social Media to grow brand awareness and what did you do to grow brand awareness through Social Media?