Marketing Jobs in Utica, NY

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2mo ago

CRM and Marketing Analytics Coordinator

GPO Federal Credit Union Utica, NY

Utica, NY

2mo ago Closed

$26 - $32/hr Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Jun 8, 2026).

Job Description

GPO Federal Credit Union is seeking a CRM and Marketing Analytics Coordinator to advance data driven marketing, audience segmentation, reporting, and CRM initiatives that strengthen member experiences and drive growth. This on site role is based in Utica, NY, with a competitive hourly wage and the chance to collaborate across Marketing, Member Experience and branch teams from the Downtown Utica Bleecker Street Building.

Benefits

Competitive hourly wage: USD 26 - 32 per hour
On-site, location in Downtown Utica, NY
Professional office setting that supports a positive, friendly and courteous work environment
Opportunities to influence member experiences through data driven insights and cross team collaboration

Responsibilities

Support day to day use and maintenance of GPO’s CRM platform, ensuring data accuracy and appropriate handling of member information
Serve as the primary CRM resource for reporting, segmentation setup, and campaign support
Generate recurring and ad hoc reports to track marketing campaign performance, member engagement, product adoption, flash sale incentives and other key indicators
Review CRM data to identify trends and opportunities, translating findings into clear insights for the VP of Marketing and leadership
Analyze internal member and product data to support targeted marketing efforts and improved member experiences
Assist with external market and competitive research, including demographic analysis, consumer trends, and peer benchmarking
Support market analysis related to strategic initiatives such as branch planning, product development, and community expansion
Monitor competitor and peer marketing activity to inform goals, expectations, and differentiation opportunities
Assist with campaign execution by helping with list creation, segmentation logic, and campaign tracking
Maintain and update member segments and personas to keep them relevant and consistently applied across marketing initiatives
Assist in evaluating campaign effectiveness and identifying opportunities to improve targeting, messaging, and results
Support CRM integrations and collaborate with internal teams and third party partners to ensure effective data flow and reporting
Collaborate with Marketing, the Member Experience Department, branch staff and other departments to ensure CRM insights support shared objectives
Help document CRM processes, reporting standards, and segmentation guidelines to promote consistency and efficiency

Requirements

Bachelor’s degree in Marketing, Business, Analytics, Data Science, Communications, or a related field preferred; equivalent experience considered
1–3 years of experience in marketing analytics, CRM support, data analysis, or a related role
Experience with a CRM platform, marketing automation system, or data reporting tools (financial services experience is a plus but not required)
Strong analytical and problem solving skills with the ability to interpret data and identify meaningful trends
Proficiency in Microsoft Excel and reporting tools; comfortable handling large datasets
Familiarity with marketing campaigns, audience segmentation, and performance measurement concepts
Ability to translate data and findings into clear, concise summaries for non technical audiences
Strong organizational skills with attention to detail and the ability to manage multiple projects and deadlines
Curious, self motivated learner with an interest in data driven marketing and member experience
Effective written and verbal communication skills
Ability to collaborate across teams while also managing independent tasks
Interest in financial services, member focused organizations, or credit unions preferred
Understanding of data privacy, security, and compliance principles is a plus

Technologies

Microsoft Excel
CRM platform
Marketing automation system

Physical Demands

Prolonged periods of sitting and computer use
Flexibility to work evenings or weekends for special events and sponsorship activations
Decision making to exercise sound judgement in line with position duties and credit union policies

Financial Responsibilities

Responsible for safeguarding the credit union’s assets by ensuring policies and procedures are followed.

Communication

Effective collaboration with the Marketing Team, branch and department managers, and other key personnel to ensure initiatives are understood and coordinated
Efficient communication with vendors and external resources to meet GPO’s objectives

Equipment Used

Proficiency in design programs and various data mining and processing software
Willingness to travel as needed to support marketing initiatives

Work Environment

The role is based in the Downtown Utica Bleecker Street Building within a professional office setting. The position supports a positive, friendly, and courteous work culture, with flexible hours and availability for events as needed.

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