Marketing & Communications Specialist (Part-Time)

The United Way of the Mohawk Valley, Inc. seeks a part-time Marketing and Communications Specialist to advance branding, digital communications, social media management, website upkeep, podcast storytelling, media relations, community outreach, events, and internal communications from its Utica, New York office.

Responsibilities

• Create compelling marketing collateral to promote United Way programs, campaigns, events, and initiatives.
• Ensure consistent branding across print, digital, and promotional materials.
• Produce visuals such as flyers, brochures, newsletters, presentations, signage, and promotional pieces using Canva and other design tools.
• Maintain an organized library of marketing assets, photographs, logos, and templates.
• Oversee and maintain United Way's social media channels.
• Plan, schedule, and publish content highlighting impact, events, volunteers, donors, and community partners.
• Monitor social media engagement and respond to inquiries as appropriate.
• Track analytics and propose strategies to increase engagement and reach.
• Keep the organization’s website current and accurate through regular updates.
• Publish news stories, event information, blogs, and program updates.
• Assess website functionality and recommend improvements to enhance user experience.
• Coordinate and produce the United Way podcast, including guest scheduling, episode planning, recording logistics, and promotion.
• Develop compelling stories that demonstrate community impact through articles, photography, and video.
• Assist with video creation and editing for social media and promotional campaigns.
• Draft and distribute press releases, media advisories, and public service announcements.
• Coordinate media interviews and cultivate relationships with local outlets.
• Monitor media coverage and support public relations initiatives.
• Assist with planning and promoting fundraising events, workplace campaigns, and community engagement activities.
• Represent United Way at community events, resource fairs, networking opportunities, and outreach activities.
• Coordinate event marketing materials, signage, and promotional campaigns.
• Assist with event logistics, registration, volunteer support, and on-site marketing activities.
• Develop content for newsletters, email campaigns, annual reports, sponsorship materials, and organizational publications.
• Support workplace campaign communications and promotional efforts.
• Assist with donor recognition and sponsorship acknowledgment materials.
• Help maintain the annual communications and marketing calendar.
• Collaborate with staff to promote organizational initiatives.
• Stay informed of marketing trends and propose innovative engagement strategies.
• Perform other duties as assigned.

Requirements

• An associate or bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Business, or a related field, or an equivalent combination of education and experience.
• Strong written, verbal, and interpersonal communication skills.
• Experience with social media management and content creation.
• Proficiency in Microsoft Office and Canva; familiarity with website content management systems is preferred.
• Photography, videography, and video editing experience are preferred.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.
• Willingness to occasionally work evenings and weekends for community events.

Technologies

• Canva
• Microsoft Office
• Website content management systems

Benefits

• Flexible schedule

Department

Development

Reports To

Development & Communications Coordinator

Pay

Starting at USD 22.00 per hour

Schedule

Part-Time (15–25 hours per week)

Work Location

Utica, NY (onsite). In person