CRM and Marketing Analytics Coordinator

GPO Federal Credit Union is seeking a CRM and Marketing Analytics Coordinator to advance data driven marketing, audience segmentation, reporting, and CRM initiatives that strengthen member experiences and drive growth. This on site role is based in Utica, NY, with a competitive hourly wage and the chance to collaborate across Marketing, Member Experience and branch teams from the Downtown Utica Bleecker Street Building.

Benefits

• Competitive hourly wage: USD 26 - 32 per hour
• On-site, location in Downtown Utica, NY
• Professional office setting that supports a positive, friendly and courteous work environment
• Opportunities to influence member experiences through data driven insights and cross team collaboration

Responsibilities

• Support day to day use and maintenance of GPO’s CRM platform, ensuring data accuracy and appropriate handling of member information
• Serve as the primary CRM resource for reporting, segmentation setup, and campaign support
• Generate recurring and ad hoc reports to track marketing campaign performance, member engagement, product adoption, flash sale incentives and other key indicators
• Review CRM data to identify trends and opportunities, translating findings into clear insights for the VP of Marketing and leadership
• Analyze internal member and product data to support targeted marketing efforts and improved member experiences
• Assist with external market and competitive research, including demographic analysis, consumer trends, and peer benchmarking
• Support market analysis related to strategic initiatives such as branch planning, product development, and community expansion
• Monitor competitor and peer marketing activity to inform goals, expectations, and differentiation opportunities
• Assist with campaign execution by helping with list creation, segmentation logic, and campaign tracking
• Maintain and update member segments and personas to keep them relevant and consistently applied across marketing initiatives
• Assist in evaluating campaign effectiveness and identifying opportunities to improve targeting, messaging, and results
• Support CRM integrations and collaborate with internal teams and third party partners to ensure effective data flow and reporting
• Collaborate with Marketing, the Member Experience Department, branch staff and other departments to ensure CRM insights support shared objectives
• Help document CRM processes, reporting standards, and segmentation guidelines to promote consistency and efficiency

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Data Science, Communications, or a related field preferred; equivalent experience considered
• 1–3 years of experience in marketing analytics, CRM support, data analysis, or a related role
• Experience with a CRM platform, marketing automation system, or data reporting tools (financial services experience is a plus but not required)
• Strong analytical and problem solving skills with the ability to interpret data and identify meaningful trends
• Proficiency in Microsoft Excel and reporting tools; comfortable handling large datasets
• Familiarity with marketing campaigns, audience segmentation, and performance measurement concepts
• Ability to translate data and findings into clear, concise summaries for non technical audiences
• Strong organizational skills with attention to detail and the ability to manage multiple projects and deadlines
• Curious, self motivated learner with an interest in data driven marketing and member experience
• Effective written and verbal communication skills
• Ability to collaborate across teams while also managing independent tasks
• Interest in financial services, member focused organizations, or credit unions preferred
• Understanding of data privacy, security, and compliance principles is a plus

Technologies

• Microsoft Excel
• CRM platform
• Marketing automation system

Physical Demands

• Prolonged periods of sitting and computer use
• Flexibility to work evenings or weekends for special events and sponsorship activations
• Decision making to exercise sound judgement in line with position duties and credit union policies

Financial Responsibilities

Responsible for safeguarding the credit union’s assets by ensuring policies and procedures are followed.

Communication

• Effective collaboration with the Marketing Team, branch and department managers, and other key personnel to ensure initiatives are understood and coordinated
• Efficient communication with vendors and external resources to meet GPO’s objectives

Equipment Used

• Proficiency in design programs and various data mining and processing software
• Willingness to travel as needed to support marketing initiatives

Work Environment

The role is based in the Downtown Utica Bleecker Street Building within a professional office setting. The position supports a positive, friendly, and courteous work culture, with flexible hours and availability for events as needed.