Sr. Marketing Specialist, AI Content Strategy

The Sr. Marketing Specialist, AI Content Strategy develops and executes a continuous, search-led content program to increase brand visibility and influence across traditional search and emerging AI driven platforms.

Responsibilities

• Design and implement a search-led content program aligned to business priorities, customer needs, and high‑intent queries
• Identify key customer questions, use cases, and problem statements to guide content development
• Produce and optimize content for AI driven search ecosystems, including featured snippets, AI generated summaries, and conversational interfaces
• Collaborate with the SEO and Web teams to maximize technical SEO, content structure, and discoverability
• Partner with Brand and Demand teams to align content with campaigns, product positioning, and business objectives
• Develop and scale content hubs and topic clusters to establish authority in priority domains
• Translate complex product and engineering concepts into clear, customer‑focused messaging
• Use performance data to continuously test, learn, and improve content effectiveness
• Ensure content can be repurposed across channels such as web, email, eCommerce, and sales enablement
• Act as the AI champion within Demand Generation, driving innovative approaches to improve content development efficiency, scalability, and quality
• Keep abreast of evolving trends in AI search, content strategy, and digital customer behavior

Requirements

• Bachelor’s degree in Marketing, Communications, Engineering, or a related field
• 4+ years of experience in content strategy, SEO, digital marketing, or related field
• 1+ years of experience developing content for technical or industrial products
• 1+ years of experience in SEO fundamentals and content optimization
• 1+ years of experience in AI‑driven search platforms and evolving search behavior
• 1+ years of experience translating complex technical concepts into clear, compelling messaging
• 1+ years of experience working cross‑functionally with marketing, product, and engineering teams

Technologies

• GA4
• SEMrush

Benefits

• Health care options (medical and prescription plans)
• Dental and vision coverage
• Wellness programs
• Life insurance
• 401(k) plan
• Paid time off
• Employee stock grant

Travel and Work Arrangements

Onsite in Davidson, NC with a hybrid work arrangement

Core Competencies

• Analytical mindset with hands-on experience using GA4, SEMrush, or similar analytics tools
• Bias for action, moving from insight to execution and iterating quickly in evolving AI and search environments
• Navigates ambiguity, making informed decisions amid changing platforms and customer behavior
• Customer‑led and data‑driven, anchoring content in real needs and continuously optimizing performance