Marketing Jobs in Davidson, NC

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8d ago

Sr. Marketing Specialist, AI Content Strategy

Ingersoll Rand Davidson, NC

Davidson, NC

8d ago

Full time Marketing Analytics Content Marketing

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Job Description

The Sr. Marketing Specialist, AI Content Strategy develops and executes a continuous, search-led content program to increase brand visibility and influence across traditional search and emerging AI driven platforms.

Responsibilities

Design and implement a search-led content program aligned to business priorities, customer needs, and high‑intent queries
Identify key customer questions, use cases, and problem statements to guide content development
Produce and optimize content for AI driven search ecosystems, including featured snippets, AI generated summaries, and conversational interfaces
Collaborate with the SEO and Web teams to maximize technical SEO, content structure, and discoverability
Partner with Brand and Demand teams to align content with campaigns, product positioning, and business objectives
Develop and scale content hubs and topic clusters to establish authority in priority domains
Translate complex product and engineering concepts into clear, customer‑focused messaging
Use performance data to continuously test, learn, and improve content effectiveness
Ensure content can be repurposed across channels such as web, email, eCommerce, and sales enablement
Act as the AI champion within Demand Generation, driving innovative approaches to improve content development efficiency, scalability, and quality
Keep abreast of evolving trends in AI search, content strategy, and digital customer behavior

Requirements

Bachelor’s degree in Marketing, Communications, Engineering, or a related field
4+ years of experience in content strategy, SEO, digital marketing, or related field
1+ years of experience developing content for technical or industrial products
1+ years of experience in SEO fundamentals and content optimization
1+ years of experience in AI‑driven search platforms and evolving search behavior
1+ years of experience translating complex technical concepts into clear, compelling messaging
1+ years of experience working cross‑functionally with marketing, product, and engineering teams

Technologies

GA4
SEMrush

Benefits

Health care options (medical and prescription plans)
Dental and vision coverage
Wellness programs
Life insurance
401(k) plan
Paid time off
Employee stock grant

Travel and Work Arrangements

Onsite in Davidson, NC with a hybrid work arrangement

Core Competencies

Analytical mindset with hands-on experience using GA4, SEMrush, or similar analytics tools
Bias for action, moving from insight to execution and iterating quickly in evolving AI and search environments
Navigates ambiguity, making informed decisions amid changing platforms and customer behavior
Customer‑led and data‑driven, anchoring content in real needs and continuously optimizing performance

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