Marketing Assistant

The Pines at Davidson Inc is hiring a Marketing Assistant for an onsite role in Davidson, NC.

Responsibilities

• Respond promptly and professionally to prospective resident inquiries via telephone, email, and website, including inquiries from residents’ families.
• Track inquiries and maintain accurate records.
• Schedule and coordinate individual appointments, group tours, and other community visit requests.
• Share general information about The Pines and distribute marketing materials.
• Assist in preparing information packets, correspondence, presentations, reports, mailings, and other departmental materials.
• Maintain accurate information in CRM systems and other databases.
• Support administration of the Future Residency Program waiting list, including internal transfer list and related databases.
• Process waiting list activities, including applications, deposits, refunds, and related documentation.
• Assist with residency applications and administrative paperwork.
• Track application requirements, deadlines, and outstanding documentation.
• Maintain accurate and confidential resident and prospect records.
• Support Sales Counselors with administrative steps related to accommodation offers, reservations, and move-ins.
• Maintain checklists and track tasks for upcoming move-ins and internal transfers.
• Assist with planning, preparation, and execution of marketing events, open houses, and other community programs.
• Represent The Pines at events.
• Help create, edit, prepare, and distribute marketing and communications materials.
• Contribute ideas, content, and photography for social media and other communications.
• Maintain inventory of marketing materials.
• Review, organize, and process departmental invoices.
• Order office supplies, marketing materials, and other departmental supplies.
• Maintain organized records, files, schedules, and departmental resources.
• Prepare reports and assist with special projects as assigned.
• Other departmental responsibilities as needed.

Requirements

• 3+ years of experience in marketing, admissions, business administration, communications, customer service, or a related field.
• Bachelor’s degree preferred in Marketing, Business Administration, Communications, Customer Service, or a related field (or equivalent).
• Strong administrative and organizational skills with excellent attention to detail.
• Proficiency in Microsoft Office, including Outlook, Word, and Excel.
• Experience working with electronic records systems, or ability to learn new systems quickly.
• Excellent written and verbal communication skills.
• Ability to manage multiple tasks, follow through, and meet deadlines.
• Comfort interacting with prospective residents and their families, team members, and outside vendors.
• Ability to handle confidential information with discretion and professionalism.
• Self-motivated, proactive, dependable, and comfortable working independently and collaboratively.
• Willingness to take initiative, seek out assignments, and assist wherever needed.
• Experience in senior living or working with older adults is preferred but not required.
• Commitment to the mission and values of The Pines at Davidson.

Technologies

• Microsoft Office (Outlook, Word, Excel)
• Customer relationship management (CRM) systems
• Electronic records systems

Physical Requirements (as determined using worksheet)

• Extended periods of sitting, walking, and standing.
• Some driving may be required.
• Occasionally required to lift up to 10 lbs.
• Repetitive use of hands: simple grasping less than 10 lbs frequently; fine manipulation using keyboard and writing frequently.
• Sensory requirements: write; keyboarding; speak on phone and in person; speak to large groups; read computer monitor; hear spoken questions and comments in person, on phone, and in large groups.
• Work performed primarily indoors, with regular walking outdoors between various campus locations.

Position context: This is a support position rather than a sales position, working closely with Sales Counselors, the Director of Sales, Marketing & Communications, other departments, vendors, prospective residents, and current residents.