Principal Associate, Commercial Bank Marketing Strategist

Capital One seeks a Principal Associate, Commercial Bank Marketing Strategist to lead multi-channel marketing strategy for B2B prospects and clients within the Commercial Banking Marketing organization, onsite in Plano, TX.

Responsibilities

• Foster strong partnerships with line-of-business leaders in targeted industries such as Healthcare, Technology, and Healthcare Real Estate to understand their nuances and deliver forward-looking solutions that support prospecting, cross-sell, and client retention.
• Collaborate with business leads or their proxies to design and execute integrated, multi-channel marketing strategies aligned to business objectives.
• Own projects end-to-end, including storytelling, project management, and aligning work with the broader strategy and business actions.
• Develop scalable campaigns that span multiple lines of business within Commercial Banking.
• Define campaign metrics and derive insights to inform positioning, claims, product strategy, and marketing plans; share key customer KPIs and qualitative feedback with partner teams and contribute to action-oriented plans.
• Provide regular updates to stakeholders on marketing support, KPIs, and progress against those KPIs.
• Prioritize and manage LOB marketing requests, ensuring alignment with business goals, coordinating with teams to confirm asset capacity, and setting expectations on timing and prioritization.
• Build deep knowledge of channels (email, web, content, social, collateral, events) and tools (Google Workspace, Tableau, AI tools, self-serve platforms), plus processes and brand standards.
• Collaborate with cross-functional teams including business partners, creative, events, content, technology, legal, and compliance to provide strategic and tactical input for project delivery.
• Maintain a client-first mindset with strong communication and partnership skills to inform, influence, and coordinate with key stakeholders.
• Be willing to broaden expertise and become a subject-matter expert in preferred channels or platforms.

Requirements

• Bachelor’s Degree or Military Experience
• Minimum 4 years of experience in multi-channel marketing programs
• At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs
• Master’s degree in Marketing, Business, or Communications
• More than 5 years of marketing experience in financial services
• Over 5 years of Business to Business (B2B) marketing experience

Technologies

• Google Workspace
• Tableau
• AI tools
• Salesforce

Benefits

• Health, financial and other benefits that support your total well-being
• Performance-based incentive compensation (cash bonuses and/or long term incentives)

Ideal candidate

• Is a thoughtful relationship builder, creating meaningful connections with partners and stakeholders at different levels to surface insightful ideas
• Is an effective communicator who can influence internal decisions with formal recommendations and informal networking
• Anticipates stakeholder reactions and arrives ready with potential solutions and thoughtful responses
• Adept at briefing and collaborating with creative teams, external agencies and internal resources on marketing assets
• Manages multiple projects, deadlines and changing priorities with accuracy
• Enjoys exploring unconventional ideas and testing opportunities
• Operates in white space with limited support and contributes to the agenda collaboratively
• Passionate about leveraging data, metrics and insights to drive results and learnings
• Demonstrates curiosity, quick learning, and creative thinking to uncover actionable consumer insights
• Experience collaborating with colleagues across levels, including senior leadership
• Experience using marketing technology like Salesforce to personalize and improve relevance
• Shows high learning agility with an analytical, creative, and innovative approach

Salary

• McLean, VA: $120,800 - $137,900 annually
• Plano, TX: $109,900 - $125,400 annually
• Richmond, VA: $109,900 - $125,400 annually

Type

• Full-time