Commercial Banking Marketing Jobs

1 job found

6d ago

Principal Associate, Commercial Bank Marketing Strategist

Capital One Plano, TX

Plano, TX

6d ago

$121k - $138k/yr Full time Marketing Analytics Brand Management

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Job Description

Capital One seeks a Principal Associate, Commercial Bank Marketing Strategist to lead multi-channel marketing strategy for B2B prospects and clients within the Commercial Banking Marketing organization, onsite in Plano, TX.

Responsibilities

Foster strong partnerships with line-of-business leaders in targeted industries such as Healthcare, Technology, and Healthcare Real Estate to understand their nuances and deliver forward-looking solutions that support prospecting, cross-sell, and client retention.
Collaborate with business leads or their proxies to design and execute integrated, multi-channel marketing strategies aligned to business objectives.
Own projects end-to-end, including storytelling, project management, and aligning work with the broader strategy and business actions.
Develop scalable campaigns that span multiple lines of business within Commercial Banking.
Define campaign metrics and derive insights to inform positioning, claims, product strategy, and marketing plans; share key customer KPIs and qualitative feedback with partner teams and contribute to action-oriented plans.
Provide regular updates to stakeholders on marketing support, KPIs, and progress against those KPIs.
Prioritize and manage LOB marketing requests, ensuring alignment with business goals, coordinating with teams to confirm asset capacity, and setting expectations on timing and prioritization.
Build deep knowledge of channels (email, web, content, social, collateral, events) and tools (Google Workspace, Tableau, AI tools, self-serve platforms), plus processes and brand standards.
Collaborate with cross-functional teams including business partners, creative, events, content, technology, legal, and compliance to provide strategic and tactical input for project delivery.
Maintain a client-first mindset with strong communication and partnership skills to inform, influence, and coordinate with key stakeholders.
Be willing to broaden expertise and become a subject-matter expert in preferred channels or platforms.

Requirements

Bachelor’s Degree or Military Experience
Minimum 4 years of experience in multi-channel marketing programs
At least 4 years of experience managing marketing intent, partnering with creative and channel teams, and developing campaigns and briefs
Master’s degree in Marketing, Business, or Communications
More than 5 years of marketing experience in financial services
Over 5 years of Business to Business (B2B) marketing experience

Technologies

Google Workspace
Tableau
AI tools
Salesforce

Benefits

Health, financial and other benefits that support your total well-being
Performance-based incentive compensation (cash bonuses and/or long term incentives)

Ideal candidate

Is a thoughtful relationship builder, creating meaningful connections with partners and stakeholders at different levels to surface insightful ideas
Is an effective communicator who can influence internal decisions with formal recommendations and informal networking
Anticipates stakeholder reactions and arrives ready with potential solutions and thoughtful responses
Adept at briefing and collaborating with creative teams, external agencies and internal resources on marketing assets
Manages multiple projects, deadlines and changing priorities with accuracy
Enjoys exploring unconventional ideas and testing opportunities
Operates in white space with limited support and contributes to the agenda collaboratively
Passionate about leveraging data, metrics and insights to drive results and learnings
Demonstrates curiosity, quick learning, and creative thinking to uncover actionable consumer insights
Experience collaborating with colleagues across levels, including senior leadership
Experience using marketing technology like Salesforce to personalize and improve relevance
Shows high learning agility with an analytical, creative, and innovative approach

Salary

McLean, VA: $120,800 - $137,900 annually
Plano, TX: $109,900 - $125,400 annually
Richmond, VA: $109,900 - $125,400 annually

Type

Full-time

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