Marketing Jobs in Carlsbad, CA

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6d ago

Director of Marketing, Marketing Communications & Demand Generation

Enovis Carlsbad, CA

Carlsbad, CA

6d ago

Full time Marketing Analytics Brand Management

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Job Description

Enovis is seeking a proven leader to steer Marketing Communications, Demand Generation, and Marketing Operations for its Bracing and Supports portfolio. This onsite role in Carlsbad, CA, blends strategic brand storytelling with data-driven demand programs to accelerate growth and improve patient outcomes through integrated campaigns across multiple channels.

Responsibilities

Develop and implement a clear brand and product narrative aligned with the business strategy.
Collaborate with product marketing and corporate communications to translate strategy into campaign briefs, messaging frameworks, and activation plans that build awareness, drive engagement, and generate qualified leads.
Direct creative, media, and digital agencies and partner with corporate communications to deliver high-impact, on-brand work.
Lead integrated, multi-channel campaigns tied to business priorities, go-to-market messages, and product launches across web, social, campaigns, tradeshows, media, events, and sales enablement.
Ensure messaging consistency and brand fidelity across all customer touchpoints.
Oversee external communications in partnership with Corporate Digital Marketing, including agency management, media relations, and thought leadership.
Apply a project-management approach to keep initiatives on time, on brand, and on budget.
Build and scale a data-driven demand generation engine to drive pipeline and revenue growth.
Own brand activation and creative execution across demand programs, digital experiences, events, and sales assets.
Own strategy, performance, and optimization for all digital channels, including website, organic and paid social, email and nurture programs, paid media, SEO/SEM, and account-based marketing.
Establish and manage marketing infrastructure, including marketing automation and analytics tools.
Develop scalable processes for campaign execution, lead management, and reporting.
Ensure data integrity, segmentation, and compliance with privacy regulations.
Lead the marketing technology stack to support scalable growth and clean data flow (CRM, MAP, analytics, paid media platforms).
Drive operational rigor, dashboards, and insights to inform decisions and executive reporting.
Provide leadership for the marketing communications team, including talent acquisition, development, and retention.
Partner closely with Sales, Product Marketing, Commercial leadership, and Finance.
Collaborate with corporate marketing and communications to ensure aligned BU operations.
Represent the division in company-wide branding initiatives.

Requirements

Bachelor's degree in communications, marketing, English, journalism, or related field.
10+ years of marketing communications, product management, upstream and downstream marketing experience in orthopedics or medical devices.
5+ years of direct people management experience.
Proven track record of initiatives that produced meaningful market share growth.
Executive-level communication skills with strong cross-functional collaboration and influencing ability.
Project management experience with the ability to manage multiple initiatives simultaneously.
Proficiency with Microsoft Office (PowerPoint, Word, Excel).
Working knowledge of content management systems and digital graphic production.

Technologies

CRM, MAP, Microsoft Office (PowerPoint, Word, Excel), Analytics tools, Content Management Systems

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
Spending and Savings Accounts
401(k) Plan
Vacation, Sick Leave, and Holidays
Income Protection Plans
Discounted Insurance Rates
Legal Services

Travel Requirements

Up to 20% travel

Desired Characteristics

Excellent communicator with natural verbal and written skills
Strategic thinker who plans with business and marketing objectives in mind
Customer-oriented high achiever with a strong work ethic
Highly engaged and adaptable, capable of thriving in a fast-paced environment
Relationship builder who facilitates collaboration internally and with key customer groups
Team player who develops talent and builds high-performing teams

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