Digital Marketing and eCommerce Specialist
Job Description
Support and grow Nixon, Inc. digital and eCommerce performance through campaign execution, site merchandising, and audience-driven lifecycle marketing.
Responsibilities
- Plan, execute, and evaluate email and SMS campaigns to improve traffic, conversion, and customer retention.
- Handle audience segmentation, personalization, and A/B testing to increase engagement and revenue impact.
- Collaborate with creative and merchandising teams so campaign content matches goals, brand standards, and EU translation needs.
- Maintain and optimize product listings on the Nixon eCommerce platform, including accuracy for pricing, imagery, and descriptions.
- Own onsite merchandising strategy, including product categorization, sorting, and cross-sell/upsell placement.
- Support new product launches and seasonal refreshes by coordinating internal updates to ensure timely site changes.
- Provide lite copy writing support to the creative team as needed.
- Support the influencer program with contract coordination, performance and KPI tracking, and recruiting.
- Coordinate and brief creative assets across channels (including affiliate) to ensure timely delivery to stakeholders.
- Coordinate and deliver paid media assets to media agencies.
Requirements
- Experience managing digital marketing or eCommerce programs, with emphasis on email/SMS, product catalog management, and eCommerce operations.
- Proven ability to coordinate across teams (creative, product, operations) to deliver digital initiatives.
- Familiarity with Shopify or comparable eCommerce platforms, plus understanding of the online retail customer journey.
- Bachelor’s degree in marketing, business, or a related field, or equivalent professional experience.
- Minimum 4 years of experience in digital marketing, eCommerce management, or a similar role.
- Proficiency with Shopify, Digioh, Klaviyo (or comparable ESP), Google Analytics, WhatsApp, and project management tools such as Asana, Slack, and JIRA.
- Strong analytical skills to interpret data and provide actionable insights.
- Excellent organizational, communication, and project management capabilities.
- Detail-oriented, resourceful, proactive problem-solver focused on continuous improvement.
Technologies
- Shopify
- Digioh
- Klaviyo
- Google Analytics
- Asana
- Slack
- JIRA
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Physical Requirements
- Ability to complete all physical requirements of the job with or without reasonable accommodation.
- Must be able to remain in a stationary position (sitting or standing) for 80+% of the time (standing desks available).
- Ability to operate a computer and other office equipment (printers, etc.) up to eight hours per day.
- Indoor office environment; not substantially exposed to adverse environmental conditions.
Work Location
- Hybrid remote in Carlsbad, CA 92010
Salary
- $68,000 - $72,000 per year
- Pay: $68,000.00 - $72,000.00 per year + generous benefits package
Application Question(s)
- Proficiency in Shopify and Klaviyo (or comparable ESP)?
Experience
- Digital Marketing/eComm: 4 years (Preferred)