Director of Marketing, Marketing Communications & Demand Generation

Responsibilities

• Develop and implement a clear brand and product narrative aligned with the business strategy.
• Collaborate with product marketing and corporate communications to translate strategy into campaign briefs, messaging frameworks, and activation plans that build awareness, drive engagement, and generate qualified leads.
• Direct creative, media, and digital agencies and partner with corporate communications to deliver high-impact, on-brand work.
• Lead integrated, multi-channel campaigns tied to business priorities, go-to-market messages, and product launches across web, social, campaigns, tradeshows, media, events, and sales enablement.
• Ensure messaging consistency and brand fidelity across all customer touchpoints.
• Oversee external communications in partnership with Corporate Digital Marketing, including agency management, media relations, and thought leadership.
• Apply a project-management approach to keep initiatives on time, on brand, and on budget.
• Build and scale a data-driven demand generation engine to drive pipeline and revenue growth.
• Own brand activation and creative execution across demand programs, digital experiences, events, and sales assets.
• Own strategy, performance, and optimization for all digital channels, including website, organic and paid social, email and nurture programs, paid media, SEO/SEM, and account-based marketing.
• Establish and manage marketing infrastructure, including marketing automation and analytics tools.
• Develop scalable processes for campaign execution, lead management, and reporting.
• Ensure data integrity, segmentation, and compliance with privacy regulations.
• Lead the marketing technology stack to support scalable growth and clean data flow (CRM, MAP, analytics, paid media platforms).
• Drive operational rigor, dashboards, and insights to inform decisions and executive reporting.
• Provide leadership for the marketing communications team, including talent acquisition, development, and retention.
• Partner closely with Sales, Product Marketing, Commercial leadership, and Finance.
• Collaborate with corporate marketing and communications to ensure aligned BU operations.
• Represent the division in company-wide branding initiatives.

Requirements

• Bachelor's degree in communications, marketing, English, journalism, or related field.
• 10+ years of marketing communications, product management, upstream and downstream marketing experience in orthopedics or medical devices.
• 5+ years of direct people management experience.
• Proven track record of initiatives that produced meaningful market share growth.
• Executive-level communication skills with strong cross-functional collaboration and influencing ability.
• Project management experience with the ability to manage multiple initiatives simultaneously.
• Proficiency with Microsoft Office (PowerPoint, Word, Excel).
• Working knowledge of content management systems and digital graphic production.

Technologies

• CRM, MAP, Microsoft Office (PowerPoint, Word, Excel), Analytics tools, Content Management Systems

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Spending and Savings Accounts
• 401(k) Plan
• Vacation, Sick Leave, and Holidays
• Income Protection Plans
• Discounted Insurance Rates
• Legal Services

Travel Requirements

• Up to 20% travel

Desired Characteristics

• Excellent communicator with natural verbal and written skills
• Strategic thinker who plans with business and marketing objectives in mind
• Customer-oriented high achiever with a strong work ethic
• Highly engaged and adaptable, capable of thriving in a fast-paced environment
• Relationship builder who facilitates collaboration internally and with key customer groups
• Team player who develops talent and builds high-performing teams