Manager, Influencer Marketing

Dentsu’s influencer marketing practice in New York invites a Manager to steer influencer programs from strategy through delivery in a hybrid work environment. This role blends meticulous project management with strong relationship-building for creators and clients, operating within a growth-forward, people-first culture. The position offers a salary in the range of USD 51,000 to 75,000 per year.

Responsibilities

• Support the Senior Manager, Influencer Marketing in shaping influencer strategies across multiple clients and categories.
• Own the development, delivery, and presentation of influencer partner recommendations, campaign briefs, and messaging.
• Assist with forecasting the impact of campaigns.
• Collaborate with influencer partners to deliver timely, high-quality content that drives client results.
• Develop project timelines and ensure clear communication to internal teams and influencers.
• Navigate influencer negotiations to secure financially sound partnerships with creators.
• Support the Associate Manager, Influencer Marketing with influencer communications and contracting with talent and their representatives.
• Track campaign progress and report updates to your people leader and clients.
• Manage influencer out-of-pocket budgets and report to leadership to support financial goals.
• Oversee influencer invoicing and billing processes.
• Support client goals by ensuring efficient and on-time delivery of all contracted content.
• Recommend campaign content and optimization ideas throughout projects.
• Assist with data analysis and present campaign results to clients.
• Manage campaigns in the Creator IQ platform.
• Apply best practices and ensure compliance with client and FTC guidelines.
• Act as a quality-control lens for all client-facing deliverables.
• Participate in new business pitches upon request.

Requirements

• 2-4 years of applicable experience; agency background preferred.
• Strong project management abilities.
• Solution-oriented mindset.
• Experience with influencer management platforms such as Creator IQ, Captiv8, or similar.
• Experience working directly with clients and cross-functional internal teams.
• Proficiency with PowerPoint, Word, and Excel.
• Experience or interest in mentoring junior team members.
• Excellent verbal and written communication skills.
• Ability to organize and prioritize large amounts of information and multiple campaigns simultaneously.
• High attention to detail and personal accountability.
• Team- and people-focused attitude.
• Eagerness to learn from colleagues at all levels of the organization.
• Comfort working in a remote environment.
• Ability to be self-sufficient while staying reliable across various communication channels.
• Open to in-office presence in select locations if proximity permits.

Technologies

• Creator IQ
• Captiv8
• PowerPoint
• Word
• Excel

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location

New York - 150 E 42nd

Brand

Dentsu Creative

Time Type

Full time

Contract Type

Permanent