Director of Paid Media, Social and Influencer Marketing

What we offer

• Medical, dental, and vision coverage
• Paid time off
• Life and disability insurance
• FSA/HSA and dependent care FSA
• Parental leave
• 401(k) retirement plan with company match
• Employee assistance program (EAP) and wellness programs
• Volunteer time off
• Free breakfast and lunch in the Stamford office

Cuisinart is seeking a senior leader to own the integrated paid media, social, and influencer program. This hybrid Stamford, Connecticut role combines brand-building with performance marketing to drive growth, ROI, and brand equity across paid and owned channels. The director will shape strategy, lead cross-functional teams, and partner with agencies to deliver consumer-first programs while ensuring alignment with business objectives.

Responsibilities

• Define and lead an integrated, full-funnel media strategy to acquire customers, drive engagement, and grow revenue
• Translate business objectives into actionable media plans that balance brand building and performance with a social-first focus
• Identify new growth opportunities across platforms, formats, and emerging technologies, including AI-driven targeting and personalization
• Oversee cross-channel strategy, activation, and optimization across paid digital, social, programmatic, search, and emerging media
• Ensure campaigns are powered by audience insights, real-time performance data, and rigorous testing frameworks
• Continuously improve media effectiveness to boost efficiency, conversions, and scale
• Lead a cohesive social and influencer strategy covering organic content, creator partnerships, and paid amplification
• Shape Cuisinart’s voice across platforms to build brand affinity, relevance, and community engagement
• Guide agencies and internal teams in developing breakthrough content that connects creatively and delivers results
• Build and lead a high-performing team of digital marketers with emphasis on media, social, and analytics
• Partner cross-functionally with Brand, Creative, Trade, eCommerce, and Retail Media to deliver integrated, consumer-first programs and promote knowledge sharing
• Manage and optimize a significant media budget, directing investments toward the highest-return opportunities
• Lead agency relationships to ensure best-in-class strategy, execution, and innovation

Requirements

• Proven ability to define and execute high-impact media and digital strategies that deliver measurable business results
• Strong commercial mindset with a track record of linking marketing performance to business outcomes
• Deep expertise across paid media, social, influencer, and performance marketing ecosystems
• Experience managing complex, multi-channel campaigns across digital platforms, retail, and eCommerce
• Advanced proficiency in analytics, attribution, and performance optimization
• Experience leveraging data, insights, and AI-driven tools to inform decisions and improve outcomes
• Strong collaborator who can align diverse stakeholders and drive integrated execution
• Excellent communication skills with the ability to present insights and recommendations to senior leadership
• Experienced people leader who builds high-performing teams and fosters a culture of innovation, accountability, and continuous improvement

Technologies

• AI-driven targeting and personalization tools

Environment and work setup

Working conditions are normal for an office environment. The role requires the ability to sit for extended periods and use a computer keyboard and monitor for extended periods. This position requires on-site presence in the Stamford, CT location Monday through Thursday with remote work on Fridays.