Amazon Performance Marketing Strategist

The Amazon Performance Marketing Strategist is an onsite role based in Monroe, Wisconsin, leading strategy, execution, and optimization of marketplace advertising across Amazon, Walmart, and Target+ for multiple brands, owning end-to-end performance and improving TACoS.

Responsibilities

• Plan, launch, and optimize campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
• Develop media strategies designed to maximize ROI and scale revenue within TACoS and ACOS goals.
• Conduct ongoing keyword research, bid optimization, and audience segmentation.
• Forecast and allocate budgets effectively across products, ad types, and marketplace channels.
• Manage daily/weekly ad performance toward KPIs such as ACOS, TACoS, CTR, CVR, and new-to-brand metrics.
• Identify new opportunities for growth through competitive analysis and category research.
• Develop and execute testing strategies to measure incremental value of advertising investments.
• Produce weekly/monthly/seasonal reporting with actionable insights and recommendations.
• Communicate results clearly to leadership and cross functional partners.
• Use tools such as Amazon Ads Console, DSP dashboards, and analytical tools (Helium10, Perpetua, etc.).
• Document campaign changes, optimization decisions, and test results.
• Partner with brand, creative, and inventory teams to align advertising strategy with business goals.
• Coordinate with internal teams to ensure campaigns support product launches, seasonality, and inventory levels.
• Stay current on Amazon platform changes, best practices, and beta programs.
• Continuously test new strategies, creatives, placements, and audience tactics to enhance performance.

Requirements

• 5+ years of hands-on experience in marketplace advertising, with deep exposure to Amazon, and familiarity with Walmart and/or Target advertising ecosystems.
• 3+ years marketplace advertising strategy and execution, including campaign structure, optimization cadence, and performance reporting.
• A Bachelor’s degree in Marketing, Business, Analytics, IT, or a related discipline (or equivalent practical experience).
• Proven track record of managing multiple projects simultaneously and delivering results within specified timelines.

Technologies

• Amazon Ads Console
• DSP dashboards
• Helium10
• Perpetua
• Amazon DSP

Benefits

• Medical/Dental/Vision insurance
• Wellness Program including Onsite Healthcare
• Retirement Plans (401K & a company-funded Pension Plan)
• Extensive Paid Time Off (PTO) benefits
• Seven 4-day work weeks in the summer months to give our employees additional time off
• Educational Assistance
• Company Profit-Sharing
• Company Product Discounts

About IMS

With over 20 years of experience, Integrated Marketing Solutions (IMS) specializes in managing consumer catalog and direct response mailing lists. As an affiliate of Colony Brands, one of North America’s largest multi-channel, direct-marketing companies, we are proud to be part of a dynamic and innovative industry. At IMS, we promote employee growth through various learning initiatives and programs. Our dedication to employee growth and well-being is reflected in comprehensive benefits and programs.

Job Category

Brand Marketing

Employment Type

Regular/Full-Time