Sr. Manager, Growth & Member Marketing

Versant Media is expanding its FanClub membership team with a Senior Manager of Growth & Member Marketing. This hybrid, Orlando-based role combines data-driven lifecycle marketing with cross-functional collaboration to drive acquisition, engagement, and retention for FanClub members.

Responsibilities

• Drive end-to-end growth strategy across paid, owned, and earned channels to acquire and convert new FanClub subscribers
• Optimize the customer lifecycle, improving conversion rates, engagement, and retention through testing, personalization, and funnel enhancements
• Develop and execute lifecycle marketing programs (email, push, in-app) to increase subscriber engagement and lifetime value
• Leverage data and analytics to track performance (CAC, LTV, churn) and continuously refine campaigns and strategies
• Partner cross-functionally with product, analytics, CRM, and marketing teams to align on growth initiatives and business priorities
• Manage external partners and stay ahead of emerging trends in subscription and membership marketing

Requirements

• 4+ years of experience in growth, digital, or lifecycle marketing, ideally within a subscription or membership-based business
• Strong command of digital marketing channels, including paid media, email/CRM, SEO, and influencer marketing
• Experience with A/B testing, conversion optimization, and data-driven decision-making using tools such as Google Analytics, Looker, or Tableau
• Proven ability to translate customer insights into actionable strategies that improve acquisition, engagement, and retention

Technologies

• Google Analytics
• Looker
• Tableau

Benefits

• Opportunity to shape and scale a high-impact membership product within a leading entertainment platform
• Collaborative, fast-paced environment with cross-functional exposure
• Hybrid work model with in-person collaboration in the Orlando, FL office (minimum three days per week)
• Competitive compensation, comprehensive benefits, and opportunities for growth across the Versant portfolio

How we do it at Versant

• Trust, teamwork, transparency, agility, and entrepreneurial spirit are core to how you operate—building strong cross-functional relationships, communicating clearly, adapting quickly to new insights, and proactively identifying growth opportunities
• Demonstrate ownership and accountability, with the ability to work independently and drive results in a fast-paced environment
• Bring strong project management, communication, and stakeholder alignment skills
• Contribute creative thinking and a willingness to test, learn, and iterate