Imperial, PA

Marketing Jobs in Imperial, PA

2 jobs found

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10d ago

Regional Sales & Marketing Coordinator

Maronda Homes Inc. Imperial, PA

Imperial, PA

10d ago

$70k - $90k/yr Full time Marketing Analytics Campaign Management

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Job Description

Overview

As a Regional Sales & Marketing Coordinator, you will support senior leadership in shaping and communicating the Maronda Homes brand across divisions. You will help create, execute, and deliver tactical online and offline marketing creative, ensuring alignment between corporate and division strategies while guiding the regional rollout of marketing initiatives.

Responsibilities

Assist in implementing the corporate marketing strategy to maintain consistent branding, messaging, and positioning.
Collaborate with Operations, Sales, and Marketing leadership to define marketing objectives and foster strong cross-team relationships.
Execute the corporate brand program to ensure cohesive branding and communication.
Support market-wide programs that drive traffic for grand openings, community previews, and other sales events.
Work with the corporate team to propose and deliver to Divisions tactical online creative (social media, advertising, SEM, email campaigns, landing pages, website content) and offline creative (out-of-home, floorplans, flyers, signage, brochures).
Partner with the Digital and Traditional Marketing Managers to grow the team’s copywriting, design, and tech skills, and expand marketing services.
Attend weekly calls with OSC Managers and the Corporate Marketing Administration to report on deployed tactics and the support requested from the Regional Marketing Coordinator.
Assess division requests, determine required resources and timing, and manage expectations to meet target dates.
Elevate applicable division requests and compliance issues to Marketing Managers; provide a weekly summary of input volume and feedback.
Support the regional rollout of a new enterprise software solution.
Serve as a subject matter expert on corporate marketing campaigns.
Support SEM deployments on third-party platforms and coordinate related analytics, SEO efforts, and vendor dashboards.
Assist the Traditional Marketing Manager with project positioning, timelines, sales center design, advertising, signage, and collateral.
Coordinate with other departments to create and maintain marketing materials and a consistent community identity.
Maintain division, community, and home-specific website content and serve as a quality control point for marketing materials.
Fact-check and proofread all marketing materials.
Coordinate sales center initiatives and signage to keep marketing tools readily available.
Support New Community launches as a liaison between Corporate Marketing and divisions to ensure a smooth process.
Develop marketing plans for new communities to generate high-quality lead lists through organic and paid channels.
Draft initial versions of website copy, emails, scripts, surveys, and photo captions, ensuring SEO alignment and brand voice.
Provide an organic local marketing plan for Sales Associates and relay feedback to marketing partners.
Analyze web traffic, leads, surveys, and appointment feedback to inform adjustments based on data.
Coordinate with the Email Marketing Coordinator to align campaigns with new communities and media content schedules.
Conduct market research to stay current on trends and competitors and adjust strategies accordingly.
Review budgets and advise on efficient resource allocation across projects.
Ensure brand standards are maintained across all projects.
Support daily administrative tasks for Digital and Traditional Marketing Managers, including invoice reconciliation.
Plan and participate in marketing events at sales centers as needed.
Assist in training and adoption of marketing best practices and new tools or platforms.
Conduct market research to select appropriate products and craft advertising strategies for core market segments.
Maintain regular communication with sales staff regarding marketing goals and outcomes.
Attend in-person Division Sales and Marketing meetings as required.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
Two to four years of relevant experience, with a preference for five or more years in corporate marketing within homebuilding or a related field.
Strong communication skills and attention to detail plus creative thinking.
Ability to work independently and as part of a collaborative team; highly motivated self-starter.
Capability to manage multiple functions concurrently and apply common sense to instructions in written or oral form.
Proficiency with MS Office and Adobe Creative Suite.
Ability to travel up to 50 percent, with a hybrid work schedule.

Additional Preferred Qualifications

Experience with Google Analytics, social media platforms, and photography/video editing software is a plus.
Knowledge of MLS and realtor sites such as BDX, Zillow, and Realtor.com is a plus.
Demonstrates independence while collaborating effectively with teams and partners.

Technologies

Google Analytics
Google My Business
Microsoft Office
Adobe Creative Suite

Benefits

401(k) and 401(k) matching
Cell phone reimbursement
Dental insurance
Employee discount
Expense account
Health insurance and Health Savings Account
Life insurance
Mileage reimbursement
Paid time off
Travel reimbursement
Vision insurance

Compensation and Location

Salary: USD 70,000 - 90,000 per year. Work location: Hybrid remote in Imperial, PA 15126. Travel: Up to 50% overnight travel monthly.

EEO Employer

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11d ago

Marketing Coordinator

Maronda Inc. and Subsidiaries Imperial, PA

Imperial, PA

11d ago

$20 - $25/hr Full time Marketing Campaign Management Channel Management

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Job Description

The Marketing Coordinator role supports planning, execution, and optimization of integrated marketing initiatives across digital and traditional channels.

Responsibilities

Create and curate engaging, on-brand content for social media, websites, email campaigns, and marketing materials.
Design and produce visual assets for digital and print use, including social graphics, ads, brochures, and signage.
Coordinate content calendars, assets, and deliverables to ensure campaigns launch on schedule.
Update websites, publish blog posts, and build landing pages.
Manage day-to-day social media activities, including scheduling, posting, and monitoring engagement.
Track trends and contribute ideas to boost content performance and audience growth.
Encourage and leverage user-generated content where appropriate.
Assist in developing, designing, and executing email marketing campaigns, including promotions, newsletters, and automated journeys.
Build and schedule emails in marketing platforms, ensuring content accuracy, links, and segmentation.
Collaborate on email copywriting and visual design to create engaging, conversion-focused campaigns.
Manage audience lists and segmentation to ensure targeted, relevant messaging.
Monitor email performance metrics such as open rates, click-through rates, and conversions, with optimization recommendations.
Analyze KPIs to evaluate content performance and design effectiveness across channels.
Provide insights to improve engagement, reach, and overall creative strategy.
Conduct A/B testing to improve performance when needed.
Collaborate with the marketing team to align content with brand messaging and campaigns.
Support uploading and organizing content in shared drives and management systems.
Assist promotional initiatives, community launches, and seasonal campaigns.

Requirements

Bachelor’s degree from a four-year college or university in Marketing, Communications, Graphic Design, or a related field.
Experience supporting multi-channel marketing campaigns.
Strong portfolio showcasing digital design, social media content, and branding work.
Proficiency with graphic design tools, email marketing platforms, and social media management tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva, Mailchimp, HubSpot, Salesforce Marketing Cloud, Buffer, Brandwatch, Hootsuite.
Solid understanding of social media platforms, trends, and best practices.
Excellent written and verbal communication skills.
Working knowledge of SEO and how multi-channel marketing impacts performance.
Highly creative with strong attention to detail and visual storytelling abilities.
Ability to manage multiple projects, meet deadlines, and work independently and collaboratively.

Technologies

Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Mailchimp
HubSpot
Salesforce Marketing Cloud
Buffer
Brandwatch
Hootsuite
Google Drive

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Pay

$20.00 - $25.00 per hour

Work Location

Hybrid remote in Imperial, PA 15126

Company Overview

Maronda Homes is a family owned and operated home builder with a history dating back to 1972. The company emphasizes quality, community-focused homes and values craftsmanship in every project, while fostering a supportive environment for its team members.

Job Overview

The Marketing Coordinator will support planning, execution, and optimization of integrated marketing initiatives across digital and traditional channels. The role involves coordinating campaigns, creating and distributing content across multiple platforms, supporting brand consistency, and analyzing performance to drive engagement and lead generation. You will work cross-functionally to ensure marketing efforts align with business goals and elevate the brand while delivering a seamless customer experience across touchpoints.

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Marketing Jobs in Imperial, PA

Regional Sales & Marketing Coordinator

Marketing Coordinator

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