The Marketing Coordinator role supports planning, execution, and optimization of integrated marketing initiatives across digital and traditional channels.

Responsibilities

Create and curate engaging, on-brand content for social media, websites, email campaigns, and marketing materials.
Design and produce visual assets for digital and print use, including social graphics, ads, brochures, and signage.
Coordinate content calendars, assets, and deliverables to ensure campaigns launch on schedule.
Update websites, publish blog posts, and build landing pages.
Manage day-to-day social media activities, including scheduling, posting, and monitoring engagement.
Track trends and contribute ideas to boost content performance and audience growth.
Encourage and leverage user-generated content where appropriate.
Assist in developing, designing, and executing email marketing campaigns, including promotions, newsletters, and automated journeys.
Build and schedule emails in marketing platforms, ensuring content accuracy, links, and segmentation.
Collaborate on email copywriting and visual design to create engaging, conversion-focused campaigns.
Manage audience lists and segmentation to ensure targeted, relevant messaging.
Monitor email performance metrics such as open rates, click-through rates, and conversions, with optimization recommendations.
Analyze KPIs to evaluate content performance and design effectiveness across channels.
Provide insights to improve engagement, reach, and overall creative strategy.
Conduct A/B testing to improve performance when needed.
Collaborate with the marketing team to align content with brand messaging and campaigns.
Support uploading and organizing content in shared drives and management systems.
Assist promotional initiatives, community launches, and seasonal campaigns.

Requirements

Bachelor’s degree from a four-year college or university in Marketing, Communications, Graphic Design, or a related field.
Experience supporting multi-channel marketing campaigns.
Strong portfolio showcasing digital design, social media content, and branding work.
Proficiency with graphic design tools, email marketing platforms, and social media management tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva, Mailchimp, HubSpot, Salesforce Marketing Cloud, Buffer, Brandwatch, Hootsuite.
Solid understanding of social media platforms, trends, and best practices.
Excellent written and verbal communication skills.
Working knowledge of SEO and how multi-channel marketing impacts performance.
Highly creative with strong attention to detail and visual storytelling abilities.
Ability to manage multiple projects, meet deadlines, and work independently and collaboratively.

Technologies

Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Mailchimp
HubSpot
Salesforce Marketing Cloud
Buffer
Brandwatch
Hootsuite
Google Drive

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Pay

$20.00 - $25.00 per hour

Work Location

Hybrid remote in Imperial, PA 15126

Company Overview

Maronda Homes is a family owned and operated home builder with a history dating back to 1972. The company emphasizes quality, community-focused homes and values craftsmanship in every project, while fostering a supportive environment for its team members.

Job Overview

The Marketing Coordinator will support planning, execution, and optimization of integrated marketing initiatives across digital and traditional channels. The role involves coordinating campaigns, creating and distributing content across multiple platforms, supporting brand consistency, and analyzing performance to drive engagement and lead generation. You will work cross-functionally to ensure marketing efforts align with business goals and elevate the brand while delivering a seamless customer experience across touchpoints.

Marketing Coordinator

Job Description