Marketing Specialist

On-site Marketing Specialist opportunity in New Hope, MN with Good Sense Foods. This role concentrates on digital, e-commerce, and brand execution within a fast-paced consumer packaged goods environment. The position offers a comprehensive benefits package and a clear path for professional growth.

Salary: $55,000 - $65,000 per year

Benefits

• Medical, dental, and vision coverage
• HSA with company match
• Life, short-term disability, and long-term disability insurance
• Accident and critical illness coverage
• 401(k) with company match
• Pre-paid legal plan
• Identity protection plan
• Education reimbursement
• Company store and additional voluntary benefits

Responsibilities

• Assist the execution of retailer specific digital marketing campaigns, including retail media, paid search, reporting, and optimization
• Maintain digital shelf accuracy and content across retailer websites
• Keep product content current in Syndigo, 1WorldSync, Salsify, and related platforms
• Ensure descriptions, images, and attribute data stay up to date on retailer sites
• Develop and implement a monthly social media calendar for Instagram and Facebook
• Produce content for the monthly consumer newsletter
• Support brand partnerships and collaboration efforts
• Coordinate trade show logistics, including timelines, registrations, and forms
• Oversee marketing materials and booth assets for events
• Assist in creating brochures and trade show collateral
• Organize and maintain digital marketing assets and folders in SharePoint
• Ensure files, renders, and final assets are stored and accessible
• Coordinate packaging design and graphics reviews with cross-functional teams
• Track feedback, approvals, and version updates
• Support the Marketing Manager on new product launches, including innovation planning and timelines, front-end consumer insights and research support, and new item performance tracking
• Support Sales team requests in partnership with the Marketing Manager
• Assist with sell-in materials, product information, and retailer-specific marketing needs
• Manage day-to-day communication with website developers on product assortment updates
• Support website updates and future site enhancements or redesign initiatives

Requirements

• 1–3 years of CPG marketing experience
• Hands-on experience managing retailer digital marketing campaigns (retail media platforms, paid search, performance reporting)
• E-commerce and digital shelf management experience (Syndigo, 1WorldSync, Salsify, or similar)
• Basic Photoshop and digital design capabilities (asset resizing, simple edits)
• Ability to thrive in a dynamic, fast-paced environment while managing multiple priorities with strong attention to detail and deadlines

Technologies

• Syndigo
• 1WorldSync
• Salsify
• SharePoint
• Photoshop
• Instagram
• Facebook

Preferred

• Website or CMS support experience
• PR or earned media coordination