Digital Shelf Management

Digital Shelf Management Marketing Jobs

2 jobs found

11d ago

Senior Digital Marketing Strategist

Indie Consulting, LLC New York, NY

New York, NY

11d ago

$95k - $115k/yr Full time Senior Brand Management Channel Management

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Job Description

Senior Digital Marketing Strategist role at Indie Consulting, LLC focused on digital shelf strategy, content strategy, AI driven discoverability, and retailer optimization, with a hybrid schedule in New York, NY or Raleigh, NC.

Responsibilities

Lead full lifecycle digital shelf strategy engagements for clients across CPG and retail, from discovery and audits to framework development and activation.
Partner with client stakeholders as a senior strategic advisor, guiding working sessions, presenting recommendations, and enabling clear decision making.
Create strategic frameworks that define best in class content standards for retailer PDPs, brand-owned sites, and D2C experiences, translating them into actionable briefs for client and creative teams.
Identify opportunities, competitive gaps, and optimization priorities across a client’s digital shelf footprint.
Own written content strategy across the full 7OA stack, including title and SKL optimization, bullet copy, below-the-fold descriptions, A+ premium narrative, and brand store storytelling.
Brief and shape visual content with precision—A+ module direction, brand store art, and shoot-ready shot lists, with the ability to brief designers clearly and uphold standards.
Write and review content as needed—SKLs, content briefs, principle frameworks, and playbooks are within scope; balance hands-on work with leadership of others.
Translate content strategy into production-ready briefs for execution teams, photographers, and content agencies to deliver on-brief, on-time, and on-brand work.
Advise clients on AI driven search, AEO, and large language model discoverability and how these affect product findability across retailer search and AI assisted commerce.
Apply AEO principles to written content strategy, shaping product descriptions and benefit copy for visibility in AI generated answers, zero-click results, and agentic shopping flows.
Stay current with evolving search and discoverability trends, retailer algorithm changes, and emerging AI commerce surfaces, translating knowledge into practical guidance.
Prioritize content architecture and metadata strategy as foundational to digital shelf performance, not an afterthought to creative work.
Demonstrate fluency across major retailer ecosystems—Amazon (7OA, A+ premium, brand store, Vendor and Seller Central), Walmart, Target, and emerging platforms—adapting content strategies to each environment.
Apply best practice standards across owned and D2C digital experiences as well as retail contexts, recognizing content strategy shifts between owned and retail spaces.
Conduct competitive audits and shelf analyses to identify gaps, benchmark performance, and surface insights that sharpen strategy.
Manage and mentor junior strategy team members, guiding thinking, structure, and client communication.
Delegate work thoughtfully, balancing clear direction with autonomy to support team growth.
Model ownership, accountability, and professionalism across engagements.
Identify risks early and lead practical, creative solutions to address them.
Make informed decisions that balance client success, team capacity, and operational realities.
Maintain a high bar for quality, clarity, and follow-through in all work.

Requirements

4–6 years of experience in digital shelf strategy, ecommerce content strategy, or retail marketing across agency, brand, or consultancy environments.
Proven track record developing and executing content strategies for retailer PDPs, with hands-on experience on Amazon and at least one major mass retailer (Walmart, Target, or equivalent).
Significant exposure to brand owned and / or D2C digital content, understanding how messaging differs between owned and retail contexts.
Experience developing or briefing both written and visual content for digital commerce—SKL copy, A+ premium, supplementary imagery, and brand store.
Working knowledge of AEO, AI search discoverability, or structured content strategy and how these intersect with product content and shelf visibility.
Client facing experience, comfortable leading presentations, workshops, and strategic conversations with senior marketing stakeholders.
Strong written communication skills ability to craft precise briefs, content principles, or SKLs independently.
Visual fluency to articulate what makes imagery work strategically and to brief creatives with specificity.
Systems thinking to connect copy, visuals, metadata, and discoverability into a cohesive strategy.
Capability to operate at multiple levels, from strategic frameworks to hands-on work on specific PDPs.
Organized and deadline-driven with solid project management instincts and the ability to manage multiple workstreams across clients.
Proficiency in Google Workspace and familiarity with Mural, Canva, and project management platforms such as ClickUp or Asana.

Technologies

Google Workspace
Mural
Canva
ClickUp
Asana

Benefits

Competitive salary with opportunities for growth and professional development.
Hybrid work environment supporting work-life balance.

Reporting Relationship

Associate Director of Strategy

Education & Experience

Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional experience.

Location

Based in Raleigh, NC or New York, NY with a hybrid schedule of three in-office days (T-TH) and two remote days (M-F) each week.

Salary Description

USD 95,000 - 115,000 plus benefits and bonus eligibility

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2mo ago

Marketing Specialist

Good Sense Foods New Hope, MN

New Hope, MN

2mo ago Closed

$55k - $65k/yr Full time Marketing Analytics Campaign Management

This position is no longer accepting applications (closed Jun 12, 2026).

Job Description

On-site Marketing Specialist opportunity in New Hope, MN with Good Sense Foods. This role concentrates on digital, e-commerce, and brand execution within a fast-paced consumer packaged goods environment. The position offers a comprehensive benefits package and a clear path for professional growth.

Salary: $55,000 - $65,000 per year