Creative Marketing Manager

The Creative Marketing Manager will lead the day-to-day marketing for the BBC Learning Hub, shaping and executing campaigns to broaden the audience and engage educators, students, and partners. Based in New York on a six-month contract, this role combines strategic oversight with hands-on delivery.

Responsibilities

• Plan and run campaigns across social media, email, and digital advertising, including Google, programmatic, and paid social channels.
• Manage the social media presence, producing content tailored to teachers, parents, and students; monitor performance and optimize for engagement, reach, and conversions.
• Oversee audience lists and craft newsletters that showcase new resources and drive traffic to the Hub.
• Coordinate audience segmentation, conduct A/B testing, and assess overall campaign performance.
• Contribute to editorial strategy and supervise freelance writers and content creators.
• Write and edit blogs, teaching resources, and marketing copy that align with the brand voice.
• Collaborate with the content team to integrate marketing priorities with educational storytelling.
• Partner with BBC Learning Hub leadership and external partners to ensure campaigns support broader strategic goals.
• Coordinate cross-functional projects with content, product, and design teams.

Technologies

• Google

Job Status

• You must be authorized to work in the United States to be considered for this role.
• This is a six-month contract position. The role is based in New York and is a full-time temporary and hybrid appointment.
• Rate: USD 40 per hour
• Hours per week: 35 hours over five days

About BBC Studios

BBC Studios blends bold British creativity with global distribution. As a leading production company and distributor, it funds, creates, distributes, and commercializes high-quality content for the BBC and other international partners. The aim is to inspire audiences worldwide with content that informs, educates, and entertains, while strengthening the BBC and industry relationships both creatively and financially.

About BBC Learning Hub

Launched in July 2025, the BBC Learning Hub is a new educational platform for U.S. and international teachers, students, and families. It offers thousands of BBC video clips, ready-to-use mini-lessons, printables, daily challenges, and more, supporting K–12 learning through trusted storytelling.

Job Purpose

The Creative Marketing Manager will helm the daily marketing operations for the Learning Hub, developing and executing campaigns to grow the audience and engage educators, students, and partners. The role demands strong digital marketing skills, compelling storytelling, and experience managing both organic and paid media. The ideal candidate blends strategic thinking with hands-on execution to build the community promptly.

Disclaimer

This description outlines the essential characteristics of the role, including required skills, knowledge, and experience. It is not a complete account of all duties. The BBC will conduct employment screening checks, including references, eligibility to work, and, where applicable, safeguarding and adverse media checks. Any offer is conditional on satisfactory checks. Before the start date, unspent convictions or police charges may need to be disclosed in line with the Recruitment policy to assess any needed support or risk considerations. Failure to disclose may result in withdrawal of the offer.

Redeployment

The BBC prioritizes redeploying employees to suitable alternative roles within the organization. Redeployment opportunities are given priority consideration, especially for staff at risk of redundancy, ahead of external applicants.