Cary, NC

Marketing Jobs in Cary, NC

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Today

Director of Marketing

EZ Pro Express Cary, NC

Cary, NC

Today

Full time Manager Marketing Campaign Management

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Job Description

EZ Pro Express is growing its presence in the bath remodeling market and needs a hands-on marketing leader to run strategy, execution, and performance across every channel. This onsite role in Cary, NC owns end-to-end marketing planning, budget management, team leadership, and measurable results that translate into qualified appointments and marketing-sourced revenue.

The Director of Marketing will be evaluated on lead volume, CPL (cost per lead), CPA (cost per acquisition), and the revenue generated from marketing efforts.

What you’ll own

Lead the full lead-generation engine across paid search, paid social, streaming/OTT, local TV, radio, direct mail, home shows and events, SEO, and referral programs.
Set and hit monthly targets for qualified leads and booked in-home appointments that keep the sales calendar full and align with the company’s revenue plan.
Manage and continuously optimize CPL and CPA across all channels, reallocating spend toward what is producing results.
Build and refine the lead-to-appointment funnel in partnership with sales, including speed-to-lead follow-up, nurture sequences, and no-show reduction.
Test and scale new channels and offers while managing seasonal demand so lead flow matches installation capacity.
Steward EZ Pro Express branding across positioning, messaging, voice, and visual identity to differentiate from national competitors and local remodelers.
Direct content across the website, landing pages, email, social media, video, before-and-after galleries, and sales collateral.
Own online reputation and reviews (Google, Yelp, BBB, and social), turning satisfied customers into a steady flow of five-star reviews and referrals.
Maintain a consistent, high-trust customer experience from first ad impression through the in-home consultation and post-install follow-up.
Produce converting creative, including offers, promotions, and financing messaging, without eroding brand or margin.
Lead, coach, and grow the marketing team, hiring to fill gaps and build a bench as the business scales.
Own the marketing budget end-to-end by planning, defending, and managing spend to agreed CPL/CPA and ROI targets.
Select and manage external partners, including media agencies, creative and web vendors, direct-mail, and event partners, holding them accountable to measurable outcomes.
Partner closely with sales and operations to align lead flow with selling and installation capacity and close the loop on lead quality.
Serve as the marketing voice on the leadership team by translating goals into plans and reporting results to the CEO/owner.
Build and own a reporting system that ties spend to leads, appointments, sales, and revenue by channel and campaign.
Establish clean attribution and tracking including call tracking, form tracking, UTM discipline, and CRM integration so each dollar is measurable.
Report weekly on leading indicators and build monthly ROI reporting to drive budget and channel decisions.
Maintain a KPI dashboard covering CPL, CPA, appointment rate, marketing-influenced close-rate contribution, marketing-sourced revenue, and ROAS.
Forecast lead volume and marketing spend, flagging risks to targets early.

Required qualifications

3+ years of marketing experience with at least 1 year leading a team and owning a budget.
Proven track record generating leads and revenue in a high-consideration, locally driven business, ideally home services, home improvement, remodeling, or a comparable consumer category.
Hands-on command of paid digital (Google, Meta) plus demonstrated success managing traditional/local media (TV, radio, direct mail) at scale.
Strong analytical skills with comfort owning CPL, CPA, ROAS, and attribution and making budget decisions from data.
Experience managing agencies and vendors and holding them to measurable outcomes.
Excellent leadership and cross-functional communication, especially working alongside a sales organization.

Technologies

Google
Meta
UTM

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Preferred

Experience with an in-home sales or lead-to-appointment model.
Familiarity with CRM and marketing platforms, call-tracking tools, and dashboarding.
Experience marketing financing or promotional offers in a considered-purchase category.
Bachelor’s degree in marketing, business, or a related field, or equivalent experience.

What success looks like

First 90 days: Learn the business and numbers, audit every channel and vendor, and deliver a prioritized plan to reduce CPL and improve lead quality.
6 months: A working attribution and reporting system is live; budget is reallocated toward the highest-ROI channels; lead volume and appointment rate trend upward.
12 months: Predictable, scalable lead flow at or below target CPA; stronger brand presence and review presence; and a marketing team and dashboard that enable leadership to forecast growth with confidence.

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1mo ago

Digital Marketing Specialist

Lake House Digital Cary, NC

Cary, NC

1mo ago Closed

$46k - $56k/yr Contract Marketing Account Management Campaign Management

This position is no longer accepting applications (closed Jul 19, 2026).

Job Description

Lake House Digital is seeking a Digital Marketing Specialist to drive day-to-day marketing execution across multiple client accounts, coordinating projects, collaborating with clients, and translating performance data into actionable insights. The role begins as a 40-hour-per-week contractor with a clear path to full-time, offering remote work with a Raleigh-area residency requirement while based in Cary, NC with Hybrid flexibility.

Responsibilities

Serve as the primary point of contact for assigned clients and participate confidently in Zoom meetings
Communicate updates clearly, professionally, and proactively
Manage timelines, deliverables, and expectations across multiple accounts
Plan, draft, and publish content across LinkedIn, Instagram, Facebook, and other social platforms
Oversee email marketing campaigns, including drafting, scheduling, and reporting
Support SEO tasks such as keyword research, content optimization, and reporting
Assist with marketing strategy development and provide performance insights for clients
Use Monday.com dashboards to manage tasks, timelines, and workflows
Collaborate with the internal team to keep projects moving efficiently
Contribute to recurring reporting and analytics summaries

Requirements

1–4+ years of digital marketing experience
Excellent written and verbal communication skills, polished and professional on Zoom
Outstanding time management and organizational abilities
Ability to thrive in a fast-paced environment with shifting priorities
Reliable high-speed internet connection for client-facing video calls
Experience in Social Media Marketing, especially LinkedIn, Instagram, and Facebook
Fundamental knowledge of SEO
Experience with email marketing platforms such as MailChimp or HubSpot
Strong familiarity with Canva
Strong familiarity with Semrush
Strong familiarity with Monday.com

Technologies

LinkedIn
Instagram
Facebook
Zoom
MailChimp
HubSpot
Canva
Semrush
Monday.com
Google Ads
Meta Ads

Benefits

401(k)
401(k) matching
Paid time off

Position Details

Contractor role at approximately 40 hours per week to start
Strong potential to transition to full-time employment
Remote role with 2–3 in-person retreats or meet-ups per year
Location: 90% remote with requirement to be located in the Raleigh area
Pay range: $46,000–$56,000 annually, based on experience and education

Location

Cary, NC 27511 (Required)

Work Location

Hybrid remote in Cary, NC 27511

Education

Bachelor's (Required)

Experience

Social media marketing: 1 year (Required)
SEO: 1 year (Required)

How to Apply

Your resume
A cover letter detailing relevant experience and fit for the role
Optional: Examples of blogs and social media posts you created
Your LinkedIn profile
References

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2mo ago

Manager, Trade Marketing

Cotton Incorporated Cary, NC

Cary, NC

2mo ago Closed

Full time Manager Marketing Brand Management

This position is no longer accepting applications (closed Jul 12, 2026).

Job Description

Manager, Trade Marketing in Cary, NC (hybrid) will initiate, manage, and execute trade-focused marketing projects and programs to support the Marketing division, including developing campaigns and go-to-market initiatives, collaborating cross-functionally, and representing Cotton Incorporated at industry events.

Responsibilities

Initiate, manage, and execute strategic marketing initiatives that support division goals and promote cotton across textile, apparel, and home markets.
Develop and implement integrated marketing campaigns, product launches, and promotional programs for brands, retailers, manufacturers, and other industry stakeholders.
Translate technical textile, product, and market information into clear marketing tools, educational resources, and customer-facing content.
Collaborate cross-functionally with internal teams, researchers, technical experts, and external partners to create coordinated campaigns and industry programs.
Support planning and execution of domestic and international trade shows, conferences, customer events, and industry engagement activities with internal teams and external partners.
Identify emerging industry trends, technologies, and market opportunities to inform new marketing concepts, messaging, and strategic initiatives.
Plan and run trade shows, conferences, product showcases, tours, and other industry engagement activities worldwide.
Manage relationships with external agencies, consultants, suppliers, and vendors to enable project delivery and marketing objectives.
Represent Cotton Incorporated at industry meetings, events, workshops, and conferences through presentations, networking, and stakeholder engagement.
Participate in public speaking opportunities and industry education initiatives to communicate programs, technologies, and market insights to diverse audiences.

Requirements

Bachelor's degree in marketing, textiles, apparel management, or a related field.
Minimum 5 years of relevant professional experience, with apparel and textiles preferred.
Experience in brand and creative product marketing, event marketing, and project management.
Experience speaking to diverse audiences, from managers to corporate executives.
Vendor management experience.
Creative thinker able to develop and execute marketing solutions.
Ability to manage multiple projects and a diverse workload concurrently.
Strong written and verbal communication skills.
Excellent organizational skills and attention to detail.
Ability to work well within a team.
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Experience with Adobe Photoshop and Illustrator is a plus.
Up to 20 percent travel domestically and internationally.

Technologies

Microsoft Office Suite
Adobe Photoshop
Adobe Illustrator

Benefits

401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Vision insurance

Working conditions and physical demands

General office environment with quiet to moderate noise
Occasional off-site work due to travel
Business casual dress code
Regularly required to sit and type, with frequent standing, walking, and bending or twisting
Occasional pushing, pulling, and reaching above or below shoulder level
Frequent lifting and carrying up to 50 pounds
Frequent face-to-face and telephone interactions with internal staff and external contacts
Vision requirements include close, distance, peripheral, depth perception, and focus adjustment

Application Question

What are your minimum salary requirements?

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3mo ago

Marketing Specialist, Trade Marketing

Cotton Incorporated Cary, NC

Cary, NC

3mo ago Closed

Contract Marketing Ai Content Tools Analytics

This position is no longer accepting applications (closed Jun 9, 2026).

Job Description

Cotton Incorporated offers a contract Marketing Specialist, Trade Marketing role in Cary, North Carolina, with a hybrid work arrangement. The position supports the Importer Support Program by shaping web and email content, coordinating webinars, and developing marketing materials, collaborating across content, design, logistics, and vendor partners to deliver value for industry stakeholders.

Responsibilities

Assist with the execution of Importer Support Program activities, including content creation, marketing initiatives, and webinar management.
Maintain and refresh the trade digital platform in partnership with the manager and external vendors, ensuring content is current, organized, and useful for industry users.
Apply design updates to website and digital efforts to improve user experience and drive desired outcomes.
Analyze program data and reports to measure performance and inform planning decisions.
Develop, proofread, and update content across various platforms to ensure clarity, accuracy, and quality.
Ensure the website adheres to industry standards and best practices.
Oversee the timely publication of fabric and product information to provide accurate resources for sourcing and development decisions.
Collaborate with internal teams and external vendors, programmers, and developers to enhance the trade platform's technical design and capabilities.
Support the creation and production of marketing media assets, ensuring alignment with on-brand messaging.
Plan and execute ISP webinars end to end, including asset design, vendor coordination, speaker management, and post-event follow-up.
Serve as the primary contact for industry inquiries, handling inbound requests related to the trade platform, webinars, and program activities with professionalism.
Maintain a well-organized image and asset library for easy access by internal teams and partners.

Requirements

2 to 4 years of experience in digital marketing, content creation, or B2B/industry marketing, ideally within textiles, apparel, or agriculture sectors.
Proficiency with web content management systems (such as WordPress), graphic design tools (such as Adobe Creative Suite), and email marketing platforms (like HubSpot or similar); familiarity with CRM platforms and digital asset management (DAM) systems is a plus; exposure to AI content tools is a plus.
Understanding of email marketing principles, including audience segmentation, list management, and basic campaign metrics is desirable.
Strong written and verbal communication skills with meticulous attention to detail.
Ability to manage multiple tasks concurrently and meet deadlines.
Familiarity with webinar platforms is desirable.
Experience with Microsoft Office Suite.
Experience with Google Analytics is a plus.
Proven professional writing and verbal communication abilities.
Ability to collaborate effectively with external vendors.
Customer-service oriented mindset and professionalism.
Creative approach and adaptability to target audiences.
Understanding of website behavior, UX best practices, and customer experience analysis.
Strong writing and editing skills with attention to detail.
Ability to coordinate multiple projects simultaneously, working independently or in a team to meet deadlines.
Self-motivated, dependable, and responsive with a genuine curiosity for learning and a track record of follow-through.
Domestic and international travel up to 5% of the time.

Technologies

WordPress
Adobe Creative Suite
HubSpot
Google Analytics
Microsoft Office Suite
DAM systems
CRM platforms
AI content tools
Webinar platforms

Working Conditions / Physical Demands

General office environment with a quiet to moderate noise level; hybrid work arrangement between home/remote and office.
Occasional off-site travel as needed.
Business casual dress code.
Frequent sitting and typing, with regular standing, walking, and occasional bending or twisting.
Occasional pushing, pulling, and reaching above or below shoulder level.
Frequent lifting up to 20 pounds.
Regular face-to-face and phone interactions with internal staff and external contacts.
Vision requirements include close, color, distance, peripheral, depth perception, and focus adjustment.

Application Questions

What are your salary expectations?
Describe your experience creating website content and improving user experience, including familiarity with web analytics tools such as Google Analytics.
Describe your experience using HubSpot or similar CRM or email marketing platforms, including building campaigns, managing contact lists, and tracking performance metrics.
Describe your experience coordinating webinars or virtual events, including planning and post-event follow-up.

Work Location

Hybrid remote in Cary, NC 27513.

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Marketing Jobs in Cary, NC

Director of Marketing

Digital Marketing Specialist

Manager, Trade Marketing

Marketing Specialist, Trade Marketing

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