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Job Description

Manager, Trade Marketing in Cary, NC (hybrid) will initiate, manage, and execute trade-focused marketing projects and programs to support the Marketing division, including developing campaigns and go-to-market initiatives, collaborating cross-functionally, and representing Cotton Incorporated at industry events.

Responsibilities

  • Initiate, manage, and execute strategic marketing initiatives that support division goals and promote cotton across textile, apparel, and home markets.
  • Develop and implement integrated marketing campaigns, product launches, and promotional programs for brands, retailers, manufacturers, and other industry stakeholders.
  • Translate technical textile, product, and market information into clear marketing tools, educational resources, and customer-facing content.
  • Collaborate cross-functionally with internal teams, researchers, technical experts, and external partners to create coordinated campaigns and industry programs.
  • Support planning and execution of domestic and international trade shows, conferences, customer events, and industry engagement activities with internal teams and external partners.
  • Identify emerging industry trends, technologies, and market opportunities to inform new marketing concepts, messaging, and strategic initiatives.
  • Plan and run trade shows, conferences, product showcases, tours, and other industry engagement activities worldwide.
  • Manage relationships with external agencies, consultants, suppliers, and vendors to enable project delivery and marketing objectives.
  • Represent Cotton Incorporated at industry meetings, events, workshops, and conferences through presentations, networking, and stakeholder engagement.
  • Participate in public speaking opportunities and industry education initiatives to communicate programs, technologies, and market insights to diverse audiences.

Requirements

  • Bachelor's degree in marketing, textiles, apparel management, or a related field.
  • Minimum 5 years of relevant professional experience, with apparel and textiles preferred.
  • Experience in brand and creative product marketing, event marketing, and project management.
  • Experience speaking to diverse audiences, from managers to corporate executives.
  • Vendor management experience.
  • Creative thinker able to develop and execute marketing solutions.
  • Ability to manage multiple projects and a diverse workload concurrently.
  • Strong written and verbal communication skills.
  • Excellent organizational skills and attention to detail.
  • Ability to work well within a team.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
  • Experience with Adobe Photoshop and Illustrator is a plus.
  • Up to 20 percent travel domestically and internationally.

Technologies

  • Microsoft Office Suite
  • Adobe Photoshop
  • Adobe Illustrator

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Parental leave
  • Retirement plan
  • Vision insurance

Working conditions and physical demands

  • General office environment with quiet to moderate noise
  • Occasional off-site work due to travel
  • Business casual dress code
  • Regularly required to sit and type, with frequent standing, walking, and bending or twisting
  • Occasional pushing, pulling, and reaching above or below shoulder level
  • Frequent lifting and carrying up to 50 pounds
  • Frequent face-to-face and telephone interactions with internal staff and external contacts
  • Vision requirements include close, distance, peripheral, depth perception, and focus adjustment

Application Question

  • What are your minimum salary requirements?

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