Manager, Trade Marketing
Job Description
Manager, Trade Marketing in Cary, NC (hybrid) will initiate, manage, and execute trade-focused marketing projects and programs to support the Marketing division, including developing campaigns and go-to-market initiatives, collaborating cross-functionally, and representing Cotton Incorporated at industry events.
Responsibilities
- Initiate, manage, and execute strategic marketing initiatives that support division goals and promote cotton across textile, apparel, and home markets.
- Develop and implement integrated marketing campaigns, product launches, and promotional programs for brands, retailers, manufacturers, and other industry stakeholders.
- Translate technical textile, product, and market information into clear marketing tools, educational resources, and customer-facing content.
- Collaborate cross-functionally with internal teams, researchers, technical experts, and external partners to create coordinated campaigns and industry programs.
- Support planning and execution of domestic and international trade shows, conferences, customer events, and industry engagement activities with internal teams and external partners.
- Identify emerging industry trends, technologies, and market opportunities to inform new marketing concepts, messaging, and strategic initiatives.
- Plan and run trade shows, conferences, product showcases, tours, and other industry engagement activities worldwide.
- Manage relationships with external agencies, consultants, suppliers, and vendors to enable project delivery and marketing objectives.
- Represent Cotton Incorporated at industry meetings, events, workshops, and conferences through presentations, networking, and stakeholder engagement.
- Participate in public speaking opportunities and industry education initiatives to communicate programs, technologies, and market insights to diverse audiences.
Requirements
- Bachelor's degree in marketing, textiles, apparel management, or a related field.
- Minimum 5 years of relevant professional experience, with apparel and textiles preferred.
- Experience in brand and creative product marketing, event marketing, and project management.
- Experience speaking to diverse audiences, from managers to corporate executives.
- Vendor management experience.
- Creative thinker able to develop and execute marketing solutions.
- Ability to manage multiple projects and a diverse workload concurrently.
- Strong written and verbal communication skills.
- Excellent organizational skills and attention to detail.
- Ability to work well within a team.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
- Experience with Adobe Photoshop and Illustrator is a plus.
- Up to 20 percent travel domestically and internationally.
Technologies
- Microsoft Office Suite
- Adobe Photoshop
- Adobe Illustrator
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Working conditions and physical demands
- General office environment with quiet to moderate noise
- Occasional off-site work due to travel
- Business casual dress code
- Regularly required to sit and type, with frequent standing, walking, and bending or twisting
- Occasional pushing, pulling, and reaching above or below shoulder level
- Frequent lifting and carrying up to 50 pounds
- Frequent face-to-face and telephone interactions with internal staff and external contacts
- Vision requirements include close, distance, peripheral, depth perception, and focus adjustment
Application Question
- What are your minimum salary requirements?