The Marketing Specialist role is an onsite position based in Miami Beach, FL, focused on guiding agents’ marketing and branding initiatives from concept through execution. The role emphasizes strategic support and project management to increase marketing efficiency and impact within a multi-channel environment.
Responsibilities
- Provide strategic guidance and high‑touch service as trusted advisors, elevating marketing initiatives toward best‑in‑class standards.
- Support the execution of marketing initiatives for a diverse portfolio of agents, driving business growth.
- Lead project management for custom agent marketing needs, including design workflow management, vendor coordination, agent updates, and post‑campaign metrics review.
- Develop marketing strategies and recommendations to maximize budget effectiveness across branding, print, digital, social, direct mail, video, and paid media.
- Analyze and optimize client marketing plans to inform future strategies and exceed expectations.
- Serve as a subject matter expert and voice of the customer by understanding market performance, account needs, and regional nuances.
- Coordinate with the design team to deliver high‑impact projects that maintain cohesion between brand identities and agent brands.
- Bridge the marketing and design teams with agents to plan and deliver larger projects and all related materials (design, photography, copywriting, and content development).
- Provide proactive, value‑driven experiences for customers that emphasize quality and responsiveness.
Requirements
- 2–4 years of marketing experience working internally at a brand, an agency, or a real estate brokerage.
- Strong understanding of marketing strategy and planning with the ability to select effective tactics across multiple channels.
- Excellent communication and interpersonal skills, with the ability to build relationships and handle objections gracefully.
- Proven project management capabilities with a track record of meeting deadlines on time and within budget.
- Ability to work independently while collaborating with a team to drive best practices and maintain meticulous attention to detail.
- Comfort with a fast‑paced environment, evolving responsibilities, and wearing multiple hats.
- Passionate about the intersection of marketing and technology and able to articulate its benefits.
- Experience in real estate marketing and/or luxury brand environments is a plus.
- Proficient with Microsoft Office, Apple iWork (Keynote), and Google Workspace.
- Working knowledge of major social platforms including Facebook, Instagram, and YouTube, and their advertising tools (eg, Facebook Ads Manager).
- Proficient in Adobe Creative Suite (InDesign, Photoshop) preferred.
Technologies
- Microsoft Office Suite
- Keynote
- Google Workspace
- Facebook
- Instagram
- YouTube
- Facebook Ads Manager
- Adobe InDesign
- Adobe Photoshop
Benefits
- Incentive programs (cash, equity, or commissions)
- Paid vacation
- Holidays
- Sick time
- Parental leave
- Recharge leave
- Medical benefits
- Tele-health benefits
- Dental benefits
- Vision benefits
- 401(k) plan
- Flexible spending accounts (FSAs)
- Commuter program
- Life insurance
- Disability insurance
- Maven (new parent support)
- Carrot (fertility benefits)
- UrbanSitter (caregiver referral network)
- Employee Assistance Program
- Pet insurance
Perks that you need to know about
Participation in incentive programs that may include cash, equity, or commissions, in addition to comprehensive time‑off benefits such as paid vacation, holidays, sick time, parental leave, and recharge leave. The compensation package also encompasses medical, dental, and vision coverage, a 401(k) plan, FSAs, commuter benefits, life and disability insurance, and access to support programs like Maven for new parents, Carrot fertility benefits, UrbanSitter for caregiver referrals, and an Employee Assistance Program, along with pet insurance.
