The Retail Search Marketing Manager role at PepsiCo is a hands-on, player-coach position focused on owning retail media search strategy, execution, and investment optimization for designated retailers within PepsiCo North America Commerce. Based onsite in New York, NY, this role leads end-to-end campaign management across the PepsiCo brand portfolio and drives measurable impact through strategic testing and data-driven decisions. The position offers compensation in the range of USD 110,700 to 185,250 per year.
Overview
The Retail Search Marketing Manager owns the retail media search strategy, execution, and investment optimization across selected retailers within PepsiCo North America Commerce. It is a hands-on role that covers management of campaigns from strategy through direct platform execution to ongoing optimization across the full PepsiCo brand portfolio. The role collaborates closely with senior Marketing and Sales leaders, Finance, retail media networks, and analytics teams to deliver measurable business results. Day-to-day responsibilities include campaign execution and budget pacing, while longer-term work focuses on testing, measurement innovation, and retailer collaboration. Given the substantial portion of PepsiCo’s digital commerce investment allocated to retail media search, there is a critical emphasis on strong execution, prudent investment decisions, and data-driven recommendations.
Responsibilities
- Lead end-to-end execution of retail media search campaigns across designated retailer platforms, supporting the full PepsiCo brand portfolio.
- Directly manage campaigns within search platforms to build, launch, optimize, and scale initiatives.
- Regularly optimize performance against core KPIs and apply best practices across all search activity.
- Identify opportunities to enhance campaign impact through new strategies, including keyword expansion, creative and landing page testing, automation pilots, and improved search structures.
- Develop retailer-specific search strategies that reflect differences in auction dynamics, onsite placements, and shopper behavior.
- Forecast, pace, and optimize large-scale retail media search budgets in close collaboration with Finance and internal systems teams.
- Make daily and longer-term investment allocation decisions across brands, retailers, and calendar periods, recommending shifts to achieve optimal outcomes.
- Formulate and advocate investment recommendations, detailing tradeoffs, scenario impacts, and opportunity costs to senior stakeholders.
- Serve as a primary partner to retail media networks, with a strong emphasis on Instacart, collaborating on roadmaps, testing capabilities, and performance improvements.
- Evaluate new platform capabilities and co-develop pilots to advance PepsiCo’s retail media performance.
- Champion stronger measurement approaches, including incrementality, lift, and causal test frameworks with clear hypotheses and success criteria.
- Develop and lead retail media search reporting frameworks that clearly communicate channel effectiveness and business impact.
- Work with raw data extracts and Excel-based analysis to synthesize performance insights and actionable recommendations.
- Collaborate with analytics and data science teams to evolve measurement approaches such as iROAS and value-based KPIs beyond standard ROAS.
- Test, evaluate, and scale automation capabilities that deliver measurable performance improvements.
- Coordinate with Sales, Marketing, Finance, Digital/Tech, and Analytics teams to align retail media search strategy with broader business objectives.
- Translate business requirements into clear platform, product, and executional priorities.
- Operate effectively within a fast-paced, matrixed organization, balancing competing priorities with accountability.
Requirements
- Bachelor's degree required.
- 5 to 8 years of experience running retail media search campaigns on platforms such as Amazon Ads, Walmart Connect, Kroger Precision Marketing, Instacart Ads, and Criteo Search.
- At least 2 years of direct, customer or retailer-facing leadership with accountability for investment decisions and business results.
- Strong hands-on experience executing within retail media search platforms (hands-on keyboard execution required).
- Advanced proficiency in Microsoft Excel, including pivot tables and advanced formulas.
- Experience managing and optimizing large-scale media budgets.
- Comfort working with raw data extracts and translating data into clear insights and actions.
Technologies
- Instacart
- Skai
- Pacvue
- Microsoft Excel
Benefits
- Paid time off for vacation, sick leave, and bereavement
- Paid parental leave
- Medical insurance
- Dental insurance
- Vision insurance
- Disability insurance
- Health and Dependent Care Reimbursement Accounts
- Employee Assistance Program (EAP)
- Insurance options including accident, group legal, and life
- Defined contribution retirement plan
- Performance-based bonus equal to 12 percent of annual base salary
Summary
The Retail Search Marketing Manager is responsible for shaping and executing PepsiCos retail media search strategy across designated retailers within the North America Commerce segment. This on-site role combines strategic planning with hands-on campaign management, ensuring effective budget pacing and measurement-driven optimization. Collaboration with Sales, Marketing, Finance, Digital/Tech, and Analytics teams supports alignment with broader business objectives and drives tangible business impact through data-informed recommendations.
