Marketing Jobs in Wayland, MI

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25d ago

Marketing & Buyer Engagement Specialist

Americas Auto Auction West Michigan Inc Wayland, MI

Wayland, MI

25d ago

Full time Marketing Analytics Business Development

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Job Description

A Marketing and Buyer Engagement Specialist position at Americas Auto Auction West Michigan Inc focuses on creating marketing materials, engaging buyers, and driving participation through outbound outreach and campaigns.

Location: Wayland, MI (onsite)

Job type: Full-Time

Responsibilities

Design and distribute marketing materials such as flyers, email campaigns, and promotional content
Make outbound calls to buyers to promote upcoming sales, events, and opportunities
Build and maintain relationships with new and existing buyers
Increase buyer engagement through consistent communication and follow-ups
Assist in developing and executing marketing campaigns to drive attendance and participation
Track outreach efforts and report on engagement results
Collaborate with internal teams to ensure consistent messaging and branding

Requirements

Previous experience in marketing, customer service, or sales preferred
Strong communication skills (both phone and written)
Comfortable making a high volume of outbound calls
Experience with flyer creation tools (Canva, Adobe, etc.) is a plus
Organized, self-motivated, and able to multitask
Ability to build rapport quickly and maintain professional relationships
Creative mindset with attention to detail
Confidence speaking with customers over the phone
Basic understanding of marketing strategies and customer engagement
Experience in automotive, auction, or sales environments is a bonus

Technologies

Canva
Adobe

Benefits

Competitive pay based on experience
PTO, holiday pay, insurance, 401K
Fast-paced, team-oriented environment
Hands-on role with both creative and customer-facing responsibilities

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