Marketing & Buyer Engagement Specialist

A Marketing and Buyer Engagement Specialist position at Americas Auto Auction West Michigan Inc focuses on creating marketing materials, engaging buyers, and driving participation through outbound outreach and campaigns.

Location: Wayland, MI (onsite)

Job type: Full-Time

Responsibilities

• Design and distribute marketing materials such as flyers, email campaigns, and promotional content
• Make outbound calls to buyers to promote upcoming sales, events, and opportunities
• Build and maintain relationships with new and existing buyers
• Increase buyer engagement through consistent communication and follow-ups
• Assist in developing and executing marketing campaigns to drive attendance and participation
• Track outreach efforts and report on engagement results
• Collaborate with internal teams to ensure consistent messaging and branding

Requirements

• Previous experience in marketing, customer service, or sales preferred
• Strong communication skills (both phone and written)
• Comfortable making a high volume of outbound calls
• Experience with flyer creation tools (Canva, Adobe, etc.) is a plus
• Organized, self-motivated, and able to multitask
• Ability to build rapport quickly and maintain professional relationships
• Creative mindset with attention to detail
• Confidence speaking with customers over the phone
• Basic understanding of marketing strategies and customer engagement
• Experience in automotive, auction, or sales environments is a bonus

Technologies

• Canva
• Adobe

Benefits

• Competitive pay based on experience
• PTO, holiday pay, insurance, 401K
• Fast-paced, team-oriented environment
• Hands-on role with both creative and customer-facing responsibilities