Marketing Jobs in Muskegon, MI

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Digital Marketing and Social Media Coordinator

My Auto Import Center Muskegon, MI

Muskegon, MI

Today

$40k - $45k/yr Full time Marketing Channel Management Content Marketing

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Job Description

My Auto Import Center’s Muskegon-area dealerships need a hands-on Digital Marketing and Social Media Coordinator to strengthen customer connections and keep brands visible across multiple locations. This onsite role supports digital marketing operations for My Auto Group, with a focus on social media, newsletters, content coordination, and campaign performance.

Role focus

The coordinator will help grow and maintain the customer base, while increasing brand loyalty and awareness. Day-to-day work includes managing multi-location social media and marketing content, supporting event promotions, and partnering with teams across locations to gather the material needed for monthly newsletters and social posts.

Key responsibilities

Create and schedule social media and ad content for multiple locations
Send monthly newsletters for multiple dealership locations and brands
Monitor social media comments and respond to customer feedback
Respond to customer reviews
Coordinate with sales and service teammates at off-site locations to collect content for newsletters and social media
Develop content for event support, including social posts, website landing pages, and digital ad strategy
Create fun videos with dealership personnel that align with current trends
Work with management to build monthly marketing plans based on incentives, inventory, and needs
Manage social media platforms and social media management tools
Partner directly with Marketing Interns to develop and implement marketing strategies and campaigns across channels such as email marketing and social media
Analyze data from Google Analytics and other sources to evaluate campaign performance across advertising sources and support data-driven decisions
Collaborate with cross-functional teams at multiple locations to create marketing copy and content
Manage and grow customer newsletters and social media profiles across multiple locations
Assist with advertising materials such as brochures, flyers, and digital ads
Attend events as a representative of My Auto and take photos for co-op and social media
Update dealership website elements as needed, including specials, banners, and manufacturer-requested updates

Requirements

Associate Degree in Marketing, Communications, Business, or equivalent work experience
Proficiency in Adobe, including the ability to create original content and edit existing assets
Ability to create engaging social media content
Knowledge of marketing channels including email marketing, SEM, Google Business, and social media
Familiarity with current trends, technology, and methodologies in digital and graphic design
Excellent communication skills and the ability to collaborate across teams in multiple locations

Tools and technologies

Adobe
Google Analytics
SEM
Google Business

Benefits

401(k) and 401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Vision insurance
Employee discount
Flexible schedule
Paid time off
Professional development assistance

Location: Muskegon, MI (onsite). Compensation: USD 40,000 to 45,000 per year. Work location: in person.

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