Digital Marketing and Social Media Coordinator

My Auto Import Center’s Muskegon-area dealerships need a hands-on Digital Marketing and Social Media Coordinator to strengthen customer connections and keep brands visible across multiple locations. This onsite role supports digital marketing operations for My Auto Group, with a focus on social media, newsletters, content coordination, and campaign performance.

Role focus

The coordinator will help grow and maintain the customer base, while increasing brand loyalty and awareness. Day-to-day work includes managing multi-location social media and marketing content, supporting event promotions, and partnering with teams across locations to gather the material needed for monthly newsletters and social posts.

Key responsibilities

• Create and schedule social media and ad content for multiple locations
• Send monthly newsletters for multiple dealership locations and brands
• Monitor social media comments and respond to customer feedback
• Respond to customer reviews
• Coordinate with sales and service teammates at off-site locations to collect content for newsletters and social media
• Develop content for event support, including social posts, website landing pages, and digital ad strategy
• Create fun videos with dealership personnel that align with current trends
• Work with management to build monthly marketing plans based on incentives, inventory, and needs
• Manage social media platforms and social media management tools
• Partner directly with Marketing Interns to develop and implement marketing strategies and campaigns across channels such as email marketing and social media
• Analyze data from Google Analytics and other sources to evaluate campaign performance across advertising sources and support data-driven decisions
• Collaborate with cross-functional teams at multiple locations to create marketing copy and content
• Manage and grow customer newsletters and social media profiles across multiple locations
• Assist with advertising materials such as brochures, flyers, and digital ads
• Attend events as a representative of My Auto and take photos for co-op and social media
• Update dealership website elements as needed, including specials, banners, and manufacturer-requested updates

Requirements

• Associate Degree in Marketing, Communications, Business, or equivalent work experience
• Proficiency in Adobe, including the ability to create original content and edit existing assets
• Ability to create engaging social media content
• Knowledge of marketing channels including email marketing, SEM, Google Business, and social media
• Familiarity with current trends, technology, and methodologies in digital and graphic design
• Excellent communication skills and the ability to collaborate across teams in multiple locations

Tools and technologies

• Adobe
• Google Analytics
• SEM
• Google Business

Benefits

• 401(k) and 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Vision insurance
• Employee discount
• Flexible schedule
• Paid time off
• Professional development assistance

Location: Muskegon, MI (onsite). Compensation: USD 40,000 to 45,000 per year. Work location: in person.