Marketing and Content Specialist

Responsibilities

• Social Media Management: grow and nurture Facebook, Instagram, TikTok, and LinkedIn; plan, create, schedule, and publish content aligned with marketing goals; monitor engagement, respond to messages and comments, and track performance; develop campaigns to raise brand awareness and audience interaction; showcase products, processes, and company culture.
• Content Creation - Photo & Video: capture and edit product and facility photography; produce short form video content aligned with trends and campaigns; support storytelling through visual marketing assets.
• Graphic Design & Brand Assets: design marketing materials including flyers, brochures, and sales collateral; Retail POP and POS displays; digital ads and internal communications; ensure brand consistency across all materials; update and maintain website content.
• AI Driven Marketing & Advertising: utilize AI tools daily for content creation, research, scheduling, and analysis; manage and optimize digital advertising on Meta and Google using AI powered tools; build and operate automated customer communication systems.
• Product & Sales Support: create and maintain product spec sheets; support sales initiatives, events, and promotions; coordinate marketing deliverables across departments; maintain a promotional and campaign calendar.
• General Marketing Operations: assist with marketing campaigns, promotions, and company events; organize and maintain marketing asset libraries; collaborate with leadership and sales teams; perform additional marketing related duties as needed.

Requirements

• Degree in Marketing or related field, preferred
• Experience managing business social media accounts
• Proficiency in graphic design tools (Adobe Creative Suite, Canva, or similar)
• Experience with print and digital marketing materials
• Strong organizational and project management skills
• Ability to manage multiple priorities independently
• Strong written and visual communication skills
• Website editing experience
• Photography and videography skills

Technologies

• Facebook
• Instagram
• TikTok
• LinkedIn
• Meta Business Suite
• Google Ads
• Claude
• Omnisend
• OpenClaw
• Adobe Creative Suite
• Canva

What success looks like

• Consistent production of high quality content across social, digital, and print channels that supports campaign goals and brand standards.
• Timely execution of marketing campaigns and deliverables aligned with company priorities, product launches, and seasonal initiatives.
• Accurate and organized management of marketing assets, promotional calendars, and content libraries.
• Effective management of digital advertising and automated communication systems through content creation, updates, and performance tracking.
• Measurable growth in engagement, content reach, and audience across social and digital platforms.
• Strong collaboration with leadership and sales teams, ensuring marketing materials and campaigns support revenue generating initiatives.
• Efficient use of AI tools to increase content output, reduce turnaround time, and support campaign execution.
• Ownership of the Carlton Farms brand and presence across all channels, ensuring consistency, quality, and continued growth.

Work Environment

• Full-time, hourly position
• Onsite role located in Carlton, Oregon
• Role requires the ability to work in a food manufacturing and meat processing environment, including exposure to varying temperatures, noise, and allergens. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Technical & Industry Experience

• Experience with AI marketing tools such as Claude, Omnisend, or OpenClaw
• Familiarity with Meta Business Suite, Google Ads, and analytics platforms
• Experience marketing to both B2B and B2C audiences preferred

Additional

• Interest in food, agriculture, or Oregon’s culinary identity is a plus
• Comfortable working in a fast paced, small team environment