Marketing Specialist – Team Lead

Quest Analytics is building an AI-forward marketing organization focused on integrated content, editorial strategy, and measurable performance. In this onsite role in Overland Park, KS, you will lead content and thought leadership initiatives, manage a team, and partner with leadership to embed AI across marketing workflows in a scalable way.

What you’ll do

• Own content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape.
• Turn complex internal expertise into clear, compelling stories for healthcare executives and decision-makers through articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content.
• Establish and maintain a consistent, differentiated Quest Analytics brand voice across channels.
• Build and manage an integrated content and editorial calendar that connects business priorities, campaigns, thought leadership, events, social media, and demand generation.
• Find opportunities to create new, meaningful content and also extend high-performing assets across audiences and formats with smarter reuse.
• Develop marketing plans to increase brand awareness, audience engagement, and pipeline growth.
• Translate campaign strategies into content plans, deliverables, owners, and timelines.
• Support website growth through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improvements to user experience.
• Collaborate with Social Media to expand presence, grow relevant audiences, and increase engagement.
• Partner with the Events team to connect conferences and events to broader campaigns and content strategies.
• Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI.
• Provide day-to-day leadership for a content team spanning social media, video production, and marketing project management.
• Clarify priorities, help the team manage competing demands, remove roadblocks, and maintain a high creative and editorial standard.
• Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors.
• Coach team members and build a culture of continuous learning, experimentation, accountability, and professional growth.
• Establish and track annual KPIs and ensure key projects and deliverables remain on schedule.
• Manage external contractors and vendors, including scoping, briefing, contracted hours, budgets, deliverables, and performance.
• Communicate priorities, milestones, budget considerations, and risks to marketing leadership and the broader team.
• Partner with subject matter experts and business leaders to ensure campaigns and content are accurate, differentiated, and on-brand.
• Work with the VP of Marketing to move from individual AI experimentation to a scalable operating model where AI is embedded throughout the marketing workflow.
• Explore and apply tools such as Claude, Microsoft Copilot, and other emerging AI technologies to support research, content development, thought leadership ideation, repurposing, cross-platform production, campaign iteration, ICP and audience targeting, SEO and AEO strategies, performance analysis, and workflow automation.
• Continuously evaluate new AI capabilities, test approaches, and document repeatable workflows, standards, and practices for the team.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree.
• 7+ years of professional writing and B2B content marketing experience, including long-form thought leadership, articles, case studies, email campaigns, web content, and social copy.
• Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats.
• Strong editorial judgment and the ability to translate complex or technical concepts into compelling stories for executive audiences.
• Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot.
• Experience creating, testing, and documenting AI-assisted workflows (beyond one-off AI content generation).
• Knowledge of SEO and AEO strategies, including keyword research, content optimization, and performance measurement using Google Analytics, SEMrush, or similar platforms.
• Experience managing contractors, agencies, and external partners, including scoping, briefing, budget management, and performance feedback.
• Strong project management skills to keep multiple workstreams moving in a fast-paced, deadline-driven environment.
• Excellent communication, listening, problem-solving, and troubleshooting skills.
• A collaborative leadership style with the ability to provide direction, feedback, and accountability while helping others grow.

Tools & technologies

• Claude
• Microsoft Copilot
• Google Analytics
• SEMrush
• SEM
• Programmatic

Workplace flexibility & benefits

• Workplace flexibility: choose between remote, hybrid, or in-office.
• Affordable employee medical, dental, and vision plans with low employee cost.
• 401k matching.
• Wellness benefits.
• Competitive salary and success sharing bonus.
• Flexible vacation, plus sick time and holidays.
• An entrepreneurial culture that won’t limit you to a job description.
• A workplace where contributions are listened to, valued, appreciated, and rewarded.
• Enjoying your work each day with a great group of people.

Interview process

• Recruiter video interview
• Video interview with the hiring manager
• Team and/or panel interview(s)
• Role-specific assessment, presentation, or case study (if applicable)
• Professional reference checks via Skill Survey
• Final interview with executive leadership

Interview camera policy

• Candidates are expected to participate in all virtual interviews with cameras enabled.
• Candidates who are unable or unwilling to participate on camera may not be considered for employment.

Location and relocation

• Employees are expected to reside in and perform work from the location disclosed during the hiring process.
• Any relocation must be communicated to and approved by Quest Analytics in advance.

AI tools used in hiring

• Quest Analytics may use AI-assisted tools to help screen applications and support interview documentation, including resume-matching software and AI-generated interview summaries.
• These tools inform but do not replace human judgment; all hiring decisions are made by Quest Analytics team members.
• Questions about AI use in hiring can be sent to [email protected].

Preferred work locations

Preferred work locations include: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, West Virginia, Wisconsin, or Wyoming.

Additional hiring information

• Staffing agencies, headhunters, recruiters, and/or placement agencies should not contact hiring managers directly.
• Quest Analytics is not currently working with additional outside agencies.
• Recruitment fraud alert: Quest Analytics communicates via its official website (https://questanalytics.com), email domain (@questanalytics.com), and verified social media accounts. Report suspected fraud to [email protected]. Learn more at https://questanalytics.com/news/recruitment-fraud-alert/.
• Accommodation requests: persons with disabilities who anticipate needing accommodations for any part of the application process may contact [email protected].
• Any posting displayed on websites other than questanalytics.com or jobs.lever.co/questanalytics/ may be out of date, inaccurate, and unavailable.