Infinity Cutting Tools is expanding its marketing leadership to place email and SMS at the core of its revenue strategy. This onsite role in Oldsmar, Florida focuses on building a Klaviyo-based lifecycle engine to drive repeat purchases and higher lifetime value for a direct-to-consumer audience. The position offers a salary range of USD 60,000 to 70,000 per year and requires at least three years of experience in lifecycle or retention marketing.
Responsibilities
- Develop and manage the full lifecycle marketing program for email and SMS using Klaviyo
- Design, implement, and optimize core lifecycle flows
- Welcome series, abandoned cart, and browse abandonment flows
- Post-purchase sequences and winback campaigns
- Plan and execute campaign calendars aligned with promotions and product launches
- Develop segmentation and personalization strategies to improve relevance
- Conduct structured A/B testing across offers, creative, timing, and audience
- Analyze performance with a focus on revenue per recipient, flow contribution, and repeat purchase rate
- Continuously improve the customer journey and retention systems
Requirements
- 3+ years of experience in DTC lifecycle or retention marketing
- Strong hands-on experience with Klaviyo (required)
- Proven track record of owning revenue from email and/or SMS channels
- Deep understanding of segmentation, flow architecture, and conversion optimization
- Ability to operate as both a strategist and hands-on executor
Technologies
Benefits
- Competitive salary
- Health insurance
- Paid time off
- Paid holidays
- Employee discounts
Company overview
Infinity Cutting Tools serves the woodworking tools and accessories market, designing and selling high quality tools through direct mail catalogs, website marketing, magazine advertising, and paid search campaigns. With 23 years in a marketing focused business, the company emphasizes innovative outreach methods to connect with customers and grow its brand presence.
About the role
The brand is seeking a Retention Marketing Manager to own and scale email and SMS as a core revenue driver. This role is not limited to campaign execution; it requires building a high performing lifecycle engine in Klaviyo, driving repeat purchases and increasing customer lifetime value. If you have previously owned a meaningful portion of revenue from email and SMS, this role will be a strong fit.
This role is not a fit if
- Your experience is limited to newsletters or basic campaigns
- You have not been responsible for revenue metrics
- You have not built or owned full lifecycle flows
- You prefer execution without ownership of outcomes
Application requirements
- 2–3 lifecycle flows you have built with brief descriptions
- The approximate percentage of revenue driven by email/SMS in a past role
- Platforms you have used (Klaviyo experience required)
Why this role
- Direct ownership of a high impact revenue channel
- Opportunity to shape and execute lifecycle marketing strategy
- Fast paced DTC environment with meaningful growth potential
Why you’ll love working here
- 23-year established company with a strong reputation
- Positive, collaborative team environment
- Opportunity to own a critical marketing channel
- Direct impact on company growth
Application questions
- How many years of hands-on experience do you have managing email marketing in a DTC/eCommerce environment?
- Have you used Klaviyo in a professional setting?
- What percentage of total company revenue have you directly managed through email and/or SMS in a previous role?
- Which lifecycle flows have you personally built and optimized? (Select all that apply) Welcome series, Abandoned cart, Browse abandonment, Post-purchase / cross-sell, Winback / reactivation
- What metrics do you primarily use to evaluate email/SMS performance?
- Have you been directly responsible for revenue targets tied to email/SMS?
- Please share links, examples, or descriptions of campaigns or flows you’ve built (if available).
Ability to commute
Oldsmar, FL 34677 (Required)
