Marketing Manager
Job Description
Clear Sight Partners offers a supportive, results-driven environment where your marketing work directly helps grow patient services. This onsite role in Oldsmar, FL brings variety across campaigns, content, digital advertising, and community outreach, backed by practical benefits that support your life outside work.
Why you’ll like working here
- Medical, dental, and vision insurance
- Matching 401(k) plan
- Paid Time Off and paid holidays
- Employee discount
- Certification reimbursement
- Career growth opportunities
What you’ll do
As the main point of contact for marketing within the business unit, you will monitor and manage marketing activities across social media, marketing technologies, and other digital content. You will own the planning, execution, and performance tracking of campaigns while keeping all communications aligned to brand standards and HIPAA requirements.
- Manage marketing initiatives such as photo and video shoots, integrated campaigns, and special events
- Build and maintain relationships with third-party vendors including photographers, videographers, print vendors, agencies, designers, developers, and venues
- Maintain a positive reputation for the Clear Sight Partners portfolio across marketing materials and media
- Create and maintain marketing and communication content calendars for channels such as website, print, email, social, and live events
- Send email campaigns using Campaign Monitor
- Oversee digital advertising efforts using Google Adwords, Bing, and other digital ad tools in partnership with a digital marketing agency
- Oversee direct mail campaigns and coordinate with print marketing vendors
- Coordinate video production work with a partner agency
- Publish approved social posts to Facebook, LinkedIn, and other channels
- Monitor social channels for comments and reviews, then coordinate approved responses with site managers
- Partner with the Physician Liaison to create content, host events, qualify leads, and support a steady pipeline of new patients
- Prepare lead generation, conversion, campaign ROI, and other performance reports
- Coordinate with patient service representatives in the contact center to support lead generation and patient growth
- Attend weekly meetings and contribute ideas to support marketing and sales goals
- Provide ongoing support to the COO to complete marketing priorities and departmental goals as needed
What you bring
- Bachelor’s degree in Communication or Business Marketing
- Master’s degree in Marketing or related field strongly preferred
- 2-5 years managing corporate marketing initiatives, preferably in healthcare
- Experience designing with Canva or Adobe Creative Suite is a plus
- Fundamental knowledge of lead generation tactics and the sales and marketing funnel
- Experience with enterprise-level marketing tools, including CMS, CRM, email marketing, marketing automation, contact center, reputation management, social media, marketing analytics, and/or e-commerce platforms
- Highly organized and detail-oriented, reliable with follow-through, and proactive with a positive attitude
- Strong verbal, written, and presentation skills
- Ability to write multiple content types, including web pages, blog posts, brochures, and onesheets
- Proficiency in Microsoft Office: Outlook, Word, Excel, PowerPoint
- Knowledge of marketing best practices, search engine marketing, and digital/content marketing
- Health care field knowledge is a plus
- Expertise using computers, software, and customer databases
- Ability to balance big-picture strategy with day-to-day execution
- Strong data analysis skills to support decision-making and process improvement
- Ability to leverage data and technology to help achieve organizational goals
Tools you’ll work with
- Campaign Monitor
- Google Adwords
- Bing
- Canva
- Adobe Creative Suite
- CMS
- CRM
- Email marketing
- Marketing automation
- Contact center
- Reputation management
- Social media
- Marketing analytics
- E-commerce platforms
- Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Facebook, LinkedIn
Compliance note
This role requires adherence to security, compliance, and HIPAA regulations.
AI use in application review
As part of our commitment to a fair, efficient, and consistent hiring process, we may use artificial intelligence (AI) to help recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process. AI may be used to identify patterns, highlight relevant skills and experience, and assist with comparing qualifications to the requirements of a specific role. These tools improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.